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A website designer
1. We’re obsessed with web design, apps, SEO and
the web in general. Not only that, we’re
passionate about sharing what we know with
others.
2. Your web design is either effective or not
and clearly, there is no room for a middle
ground. To create a design that serves the
purpose it is supposed to (read: is
effective), it is imperative that you not
only have the requisite skills but also
know what not to do. Simply put, it
comes down to two things :
Utilising the skills you have and
probably acquiring some more on
your way
Not doing things that can lead to an
ineffective web site design
3.
I am obsessed with dominating
the web, and web domination is
not complete without being on
the front page of Google!
Over the years I have formulated
and refined an SEO program for
our own sites that has us on the
front page of Google for some of
the most competitive terms in the
industry.
In fact I get pretty much all of my
new business (other than referral)
through natural search engine
traffic.
4. We provide a first class stress
free hosting service, placing
your site in one of our 2 world
class facilities, with daily
backups
(and
weekly
offsite),
proactive
uptime
checking, best of breed cPanel
management software and
Australian Support by live
chat, email or telephone (24/7
downtime support via phone).
5. If you have a brick and mortar store, driving
more customers through the doors is
easy, but when it comes to an e-store, things
are different. Here’s what distinguishes the
two: an e-store needs you to generate
organic search traffic, while the brick and
mortar one has no such requirement. This, in
turn, calls for article optimisation. Yes, you
are advised to optimise your articles, which
can be easily done if you work on the
following elements:
Meta title
Description
6. A Content Audit is simple in
concept and complex in execution.
You have to drill down deep into
your iceberg and take those core
samples, and build a model of
your content. What kind of
content is it? What are the
features? What do your users get
from it? Once you can answer
these questions clearly, then you
can set about Step Two, which is
creating a website design around
your content based on the way
your content displays and is used.
7. Having helped many Australian businesses
bounce back from the past Penguin updates,
Our process of helping you recover from the
Penguin update includes:
Analysis of your historic SEO activities
Create a new SEO strategy to move
forward
On-page analysis of your website –
Audit the current content and clean-up the
content to remove any traces of duplicate
content or keyword stuffing.
Develop a new content marketing strategy
Clean-up backlink profiles – Identify any
bad links and go through the painful
and long process of removing them
Generate a diverse anchor link profile
Submit re-consideration request to Google
8. Penguin 2.1, the latest update
from Google, has had a huge
impact
on
your
website, chances are that you
have given up on link building
campaigns. While you may not
be entirely wrong, especially
because you might have had to
bear the brunt because of some
of these links, there is a
downside to what you have
done.