1. SOCIAL MEDIA
DASHBOARDS
7 FEB 2013
ALLISON KWONG
KELVIN KWAN
MRK 634 – DRIVING DIGITAL MEDIA FOR BUSINESS

2. A SOCIAL MEDIA DASHBOARD…
• Helps leverage large amount of data generated by
social media sites
• Manage multiple social medias in one place
• Posts same message to multiple profiles
• Schedule to be posted in future
• Share and create reports
• Solve the problem of social media information
overload

3. RSS FEED
• RSS Feed: widget and application that displays
updating content from diff websites
• RSS Reader: copy and paste these RSS feeds

4. HOW CAN SOCIAL MEDIA
DASHBOARDS (SMD) HELP A BUSINESS?
• The role and value of marketing within companies
are slowly shifting…
• Reaching customers right time at the right place
• Listen and respond consumer response instantly
• Can be used as a marketing tool to engage
conversation with consumers (potential as well)
• Can used to look for competitor‟s activities

5. BENEFICIAL MORE FOR B2B OR B2C?
• SMD‟s are more beneficial for Business to Consumer:
• Engage with new and existing customers across multiple
platforms
• Help analyze and track social media and email campaigns
• Measure the success of every piece of content
• Monitor and respond to what‟s being said about the brand

6. BENEFICIAL FOR FOR-PROFIT AND NOT-
FOR-PROFIT ORGANIZATIONS?
• Benefits for for-profit organizations:
• Conduct free social media advertising and reach
thousands of social media users quickly and efficiently.
• Consumers can spread word of mouth experiences with
any product/service including photos/videos posted on
their personal social media pages.
• Benefits for not for profit organizations:
• Use dashboards inform social media users about their
company, up and coming campaigns, ways in which the
public can help the cause, etc.

7. BENEFICIAL FOR FOR-PROFIT AND NOT-
FOR-PROFIT ORGANIZATIONS? CONT’D
• Benefits for both for-profit & not for profit
organizations:
• Track the number of visitors and click through to their sites
• Engage with new and existing customers
• Monitor and respond to the organization's brand mentions
on social media pages

8. FOR & NOT FOR PROFIT
ORGANZATIONS USING SMD

9. SMD AVAILABLE TO BUSINESSES
1. Tweetdeck 8. Spredfast
2. Hootsuite 9. VerticalResponse
3. Mediafunnel 10.Exact Target
4. Bottlenose 11.Virtue
5. MarketMeSuite 12.Social Flow
6. Argyle Social 13.Sprinklr
7. Sprout Social 14.CrowdFactory

10. 1. TWEETDECK

11. 1. TWEETDECK - FEATURES
• Manage multiple accounts and synchronize your
configuration when you use TweetDeck from different
computers.
• Create columns to display specific content that interests
you. You can create a column that shows all your
mentions, the results of a search query, a list of favorites,
the latest Tweets from a hashtag or Trend.
• Add global filters to filter out specific Twitter accounts,
services, or hashtags
• Use a scheduling feature to post an tweets or direct
messages for any specific time and date in the future.

12. 2. HOOTSUITE

13. 2. HOOTSUITE - CUSTOM ANALYTICS
• Facebook Insights
• Monitor & measure: fans, likes, comments, page activity
• Sort fans based on: demographic, region, language,
post source
• Historical comparisons to be used for trend observations

14. 2. HOOTSUITE - CUSTOM ANALYTICS
• Google Analytics
• Trace revenue & web conversations to social outreach
• Track specific data including traffic source and region
• View sparklines for page views and bounce rates.

15. 2. HOOTSUITE - CUSTOM ANALYTICS
• Twitter Profile Stats
• Track followers, following, lists, mentions
• Comparing keywords

16. 2. HOOTSUITE - CUSTOM ANALYTICS
• Ow.ly Click Stats
• Choose individual or group click statistics to create a
shortened Ow.ly URL.
• Track data including traffic date and region, referers,
and popular links.

17. 2. HOOTSUITE - CUSTOM ANALYTICS
• Google + Page Analytics
• Measure results: daily growth, number of users added to
circles, +1 shares, and posts per day.

18. 2. HOOTSUITE - CUSTOM ANALYTICS
• Organization Analytics
• Create reports based on an Organization‟s metrics:
posts assigned, sent, resolved.
• Track statistics for individual and group activity.

19. 2. HOOTSUITE - CUSTOM ANALYTICS
• Analytics Reports
• Create and share reports with other Hootsuite users
• Choose between Quick Analytics and Custom
Analytics
• 40+ individual analytics modules to choose from
• Templated reports are available

20. 2. HOOTSUITE
• Teams:
• http://hootsuite.com/features/teams
• Conversations:
• http://hootsuite.com/features/conversations

21. 3. MEDIA FUNNEL

22. 3. MEDIA FUNNEL - PAYMENT

23. 3. MEDIA FUNNEL - FEATURES
• Multiple users and user roles
• Multiple social media channels
• Twitter & Facebook brand monitoring
• NetBase integration - monitors web for mentions of
your brand/keywords you specify
• Time release, scheduling and assignment for tweets
and posts
• Email alerts

24. 3. MEDIA FUNNEL - FEATURES
• Per account cotag activation
• Personalize tweets/posts with another user‟s initials
• URL shortener integration and track their click
throughs
• bit.ly, goo.gl, bud.url, su.pr
• White label option
• Use brand name in applications like Twitter, so tweets
display as via „your brand‟
• Multiple languages
• Available in 5: English, French, Spanish, Italian, German.

25. 4. BOTTLENOSE

26. 4. BOTTLENOSE - FEATURES

27. 4. BOTTLENOSE - FEATURES
• View any stream as a real time newspaper
• Embed Bottlenose on your website with widgets
• Learn more about people
• Click on any Twitter username, or just type one in, and
Bottlenose analyzes them in real time.
• (Learn about their interests and expertise, their favorite
topics, the people they mention, etc)

28. 4. BOTTLENOSE - FEATURES
• Insights with sonar:
• Sonar visualizes live trending
topics, people, conversation
and types of messages, and
how they relate.
• Next generation social
analysis
• Spot trends & discover
patterns

29. 4. BOTTLENOSE - FEATURES
• Marketers, advertisers, publishers, brands and
agencies use Bottlenose today for:
• Live social listening, social analytics, discovery and insights
• Smarter community management and engagement
• Social SEO, social advertising and live keyword discovery
• Live social media campaign monitoring
• Early-warning and opportunity detection

30. 5. MARKETMESUITE

31. 5. MARKETMESUITE – PAYMENT

32. 5. MARKETMESUITE – FEATURES
• Manage multiple social profiles in an email style
inbox
• Post automatic RSS tweets
• Schedule updates
• Post to all social media sites
• Follow users
• Manage your brand

33. 5. MARKETMESUITE – FEATURES
• Reach audience through
real time search
• Geo targeting
• Enable multiple team
members and profiles

34. 6. ARGYLE SOCIAL

35. 6. ARGYLE SOCIAL - PAYMENT

36. 6. ARGYLE SOCIAL - FEATURES
• Publishing
• Post to Facebook, Twitter, and LinkedIn
• Post Photos, Links, and Status Updates
• Schedule Posts for the Future
• Content calendar
• Engagement
• Social Workflow
• Post Assignment
• Inbox Rules & Email Notifications
• Integrated analytics
• Archival search

37. 6. ARGYLE SOCIAL - FEATURES

38. 6. ARGYLE SOCIAL - FEATURES
• Track E-commerce transactions
• Track ROI of social media efforts according to the price of
items purchased by a consumer

39. 7. SPROUT SOCIAL

40. 7. SPROUT SOCIAL - PAYMENT

41. 7. SPROUT SOCIAL - FEATURES

42. 7. SPROUT SOCIAL - FEATURES

43. 8. SPREDFAST

44. 8. SPREDFAST – FEATURES
• Organization
• Daily engagement
• Coordinate across teams
• Custom replies as well as scheduled postings
• Enterprise repository
• Share content internally
• Keep complete records
• Social platforms
• Publish, monitor, engage, and analyze conversations
• Analytics and reporting
• Assess performance
• Integrate for insight
• Consistent responses to consumers

45. 9. VERTICAL RESPONSE

46. 9. VERTICAL RESPONSE - FEATURES

47. 9. VERTICAL RESPONSE - PAYMENT

48. 10. EXACT TARGET

49. 10. EXACT TARGET - FEATURES
• Email
• Mobile
• Social platforms
• Web
• Marketing automation
• B2B & B2C
• Data and analytics
• Fuel platform

50. 10. EXACT TARGET - SERVICES
• Campaign services
• Professional to carry out interactive marketing campaigns
• Global support
• Standard – technical support specialist
• Premium – advanced level technical support specialist
• Platinum – personalized technical support expert specialist

51. 11. VIRTUE

52. 11. VIRTUE - FEATURES
• Publishing

53. 11. VIRTUE - FEATURES
• Tabs

54. 11. VIRTUE - FEATURES
• Shop

55. 11. VIRTUE - FEATURES
• Analytics

56. 12. SOCIALFLOW
• Scientific approach to understanding real-time
value of content on the social graph
• SocialFlow AttentionScore™
• Cadence Optimized Publisher™
• Constant flow of real-time data
• Determine the value of content on Social Graph

57. 13. SPRINKLR –SOCIAL@SCALE
• Platform Functions:
• Engagement
• Audience
• Analytics
• Integration
• Mobile Apps
• Certifications

58. 13. SPRINKLR – NEWEST FEATURES
• Click counting
• New Audience Profiling – prioritize conversations
• Sorting and Categorizing Messages
• Helps content “live long and prosper”

59. 14. CROWDFACTORY
• 3 Primary Components:
1. Complete suite of social marketing apps such as:
• CrowdShare Widgets, Social Sweepstakes and Contests,
Polls, Voting, Group Offers and Flash Deals
2. Powerful analytics and dashboards to easily test,
measure, refine and repeat marketing programs
3. Accumulate Social Database in the background
as Influencers and Social Networks interact with
company

60. 14. CROWDFACTORY
A Word of Mouth Marketing Platform

61. 14. CROWDFACTORY - SERVICES
• Tech Support
• 24 hour help through online customer community
• Training and Setup
• 3 tiers of implementation to choose from to help closely
understand objectives
• Customer Success
• Assigned experienced Customer Success Representative to
help you succeed

62. GETTING STARTED WITH SMD’S
1. Sendible 6. The Next Web
2. Dashboard TNW
Junkie 7. Sysomos
3. Netvibes 8. Threadsy
4. Jungle Torch 9. MyWeboo
5. Trackur 10.Brizzly

63. 1. SENDIBLE
• Manage all social media from single platform
• Identify what time receives the most response
• Use that time to send the new blog post on another
day
• SMS and E-mail
• 3 design templates or design your own
• “Social Media Management Software for
Businesses”
• http://www.youtube.com/sendible

64. 2. DASHBOARD JUNKIE
• Collection of basic facts and figures about website
visitors
• Different Types of Dashboards
1. Basic Visitor Facts
2. Sales Cockpit
3. SEO Dashboard for E-tailers
4. Adwords Performance
5. Adwords – Brand vs. Non-Brand
6. AdSense Overview
7. Personal Blog
8. Social Media Dashboard

65. 2. DASHBOARD JUNKIE
• How can it help you?
• Where people are talking about and
sharing your site
• Where your social traffic comes from and
how much it‟s worth
• Loyalty of your social visitors
• How many social shares your pages get
on-site

66. 3. NETVIBES
• Monitoring and analytics
• Tracking topics
• RSS and Twitter feeds
• Applications and Widgets
• Easy to use mobile offline application

67. 3. NETVIBES
• Premium Features
• For Professionals, Brands and Enterprises

68. 4. JUNGLE TORCH
• SEO and Social Media Reporting
• An executive view of SEO
• Real time status of users keywords and phrases
• Top positions of all key words
• Inbound and outbound links
• Analytics, tweets, blogs and news
• Executive Overview
• Keyword Links
• Add and complete competitors
• Reports

69. 5. TRACKUR
• Social Measurement
• Affordable Plans ($27/ Month)
• Fully Brand able
• Logo‟s, colors, domain name
• Reputation Experts
• “CrisisShield”
• Reputation insurance

70. 6. THE NEXT WEB
• Segment your information
1. Make Twitter Lists
2. Multiple twitter accounts
3. Netvibes and iGoogle

71. 7. SYSOMOS
• Monitor social media conversations
• Measure key metrics around buzz and sentiment
• Engage with key influencers and opinion leaders
• Conduct comparisons between competitors and
topics

72. 8. THREADSY- SWAYLO
• Beta Stage
• Features
1. Discover insights
2. Understand influencers
3. competitive intelligence

73. 9. MYWEBOO
• Founder of high school Student Diane Keng
• http://www.youtube.com/watch?v=zCLNlI9_0mA

74. 10. BRIZZLY
• Google Chrome Web Browser Application
• Show‟s full URL‟s, photos and videos right in line
• No need to click to second links
• Add and Removable Groupings
• Muting updates
• Direct Messages

75. WORKS CITED
• https://support.twitter.com/articles/20169620-
getting-started-with-tweetdeck
• http://hootsuite.com/
• http://mediafunnel.com
• http://bottlenose.com/
• http://marketmesuite.com/
• http://sproutsocial.com/
• http://argylesocial.com/
• http://www.spredfast.com/

76. WORKS CITED
• http://www.verticalresponse.com/
• http://www.exacttarget.com/
• http://www.vitrue.com/
• http://www.crunchbase.com/company/socialflow
• http://crowdfactory.marketo.com/
• http://www.sprinklr.com/new-features/
• http://crowdfactory.marketo.com/