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Generation
             u
multigenerational
      WORKFORCE
“Workers walk the same
 halls, but are separate
 generational societies.”


          Randstad
    2008 World of Work Survey
One out of four
               human resource
               professionals
               report witnessing
               intergenerational
               conflicts among
               workers.


Source: Society for Human Resource Management
When you were born determines the
   momentous events, social trends,
economic conditions, and cultural norms
  you experience as a young person.
12 years old
1950:
  ‣Cold War heats up when United States convicts
   communist spy Alger Hiss of perjury
  ‣Truman orders development of hydrogen bomb
  ‣United States enters Korean War
  ‣FCC licenses first color television broadcasts
  ‣“Great Appalachian Storm” ravages 22 northeastern
   states, killing 323 people
  ‣Peanuts debuts in seven newspapers
1963
•   George Wallace becomes governor of Alabama
•   Betty Friedan publishes The Feminine Mystique, launching
    the Women’s Movement
•   The Beatles release their first album, Please Please Me
•   U.S. Postal Service introduces ZIP Codes
•   Coke unveils TaB, the first diet cola
•   Martin Luther King delivers “I Have a Dream” speech
•   President John F. Kennedy is assassinated
1972
✓ President Nixon visits China for eight days
✓ Nixon re-elected as the Watergate Scandal breaks
✓ U.S. ground troops leave Vietnam
✓ Atari kicks off video game craze with launch of Pong
✓ Apollo 17 is last manned mission to the moon
✓ Wallace is shot
✓ The Boston Marathon allows women to officially compete
•
                                 1987
    Dow Jones closes above
    2,000 for first time
•   DJ drops 22.6 percent on
    “Black Monday” (remains
    largest one-day decline)
•   Second “Unabomber” bomb
    explodes
•   “Baby Jessica” rescued
    after falling into a well
•   Prozac approved
•   Tower Commission blames
    President Reagan for Iran-
    Contra affair
•   World population reaches
    5 billion
2001
       •   September 11 attacks
       •   George W. Bush
           becomes president
       •   First self-contained
           artificial human heart
           implanted
       •   U.S. Patriot Act
           becomes law
       •   Enron files bankruptcy
       •   Timothy McVeigh is
           executed for Oklahoma
           City bombing
MILESTONE                             THE 21ST
                                       CENTURY
marks the first time in history that members of four
separate generations make up the U.S. workforce
The age gap between
F A   the oldest and youngest
      workers in America is
C T   wider than ever—and
      likely to continue growing.
Four Generations at Work
 Silent Generation   1925 - 1945


 Baby Boomers        1946 - 1964


 Generation X        1965 - 1980


 Generation Y        1981 - 2000
TIME MAGAZINE 1951:




  SILENT
“GRAVE AND FATALISTIC”
Having grown up in
the wake of World
War II, many people
in this generation
refrained from
voicing unpopular
beliefs for fear of
being considered
subversive.
job security

         Unlike their parents who
         might have dreamed of
         traveling the world or
         amassing corporate
         empires, the Silent
         Generation had simpler
         aspirations.
Midlife Crisis
      In the late 1970s,
companies responded
         to an economic
    recession and high
  inflation by laying off
     workers in droves.
Difference of Opinion

How SG describes itself       How others describe SG

                   Ethical    Excessively conforming

               Competent      Incompetent

        Strong work ethic     Risk-adverse

  Respectful of coworkers     Resistant to change

Accepting of responsibility   Intellectually diminished

Eager to share knowledge      Too old to get the job done
Two-thirds of Generation Yers say they
have little or no weekly interaction with
members of the Silent Generation at work.
        Source: Randstad, 2008 World of Work Survey
Whether because they
are leading longer, healthier
 lives or lacking the financial
resources necessary to stop
working, many older workers
   are putting off retirement.
In the ten-year period
ending 2007, the number
 of workers age sixty-five
  and over increased by
   101 percent. Perhaps
   more surprising is that
      employment among
 people age seventy-five
         and over jumped
      172 percent during
         the same period.
 Source: Bureau of Labor Statistics
“Can they still be
 productive?”
           Frequent Question
Research shows that there is
 no correlation between age and
  how well employees perform
       their primary tasks.



Source: Ng, T. W. H., & Feldman, D. C. (2008). The relationship of age to ten
dimensions of job performance. Journal of Applied Psychology, 93(2), 392-423.
 Engage in tardiness
 Older workers are       or absenteeism
  less likely to...     Display workplace
                         aggression

                        Use drugs or alcohol
                         at work

                        Refrain from helping
                         co-workers

                        Complain
(Ng & Feldman, 2008)
In an American society
that increasingly appreciates
 cultural diversity, the Silent
  Generation seems highly
          intolerant.
Intentionally or not,
   members of this generation
 continue to use demeaning and
bigoted language, employ gender
and racial double standards, and
 show deference to white males.
The largest generation,

BABY BOOMERS
make up 50 percent of the U.S. workforce.
80
MILLION
From crowded elementary schools
 to depleted retirement funds, the
  Baby Boomer generation’s size
     has burdened institutional
    infrastructures for decades.
Unlike their “silent” parents,
Baby Boomers were not afraid
  to challenge cultural norms.
Whereas the Silent
         Generation fought a
         war abroad to protect
         freedom, Baby Boomers
waged war at home against
         the people and policies
         that limited that freedom.
“Change Agents”
 Civil Rights bills passed
 U.S. involvement in Vietnam War ended
 Legislation enacted barring discrimination on the basis
  of race, gender, religion, national origin, sexual
  preference, physical ability, and age
 Movements to stop polluting the earth and to start
  conserving it instead
 Employee-focused policies, procedures, and regulations
  prevalent in most business organizations today
These former
crusaders went to
work, putting in
long hours and
chasing salaries
that would allow
them to improve on
their parents’ lot.
“workaholics”
In the twenty years following the

Boomers’ entrance in the workforce,

the annualamount of time
Americans spent at work increased

an average of one full month.
At a point in life
  when boomers
   are looking for
 greater balance,
work is becoming
      exceedingly
         rigorous.
Employees face demands to
 work longer hours, learn new
 technology, absorb the duties
of laid-off coworkers, and meet
 increasingly unrealistic goals.
“The Sandwich Generation”
         Boomers who care for older
   children as well as aging parents.
Boomers may have traded marching
  on Washington for walking for a
  cure, but they’re still looking for
    ways to make a difference.
retention
MATTERS MORE THAN EVER
relevance matters
Wanted
Generation Xers were born into
a culture in which birth control
and abortion became prevalent
—and children were seen as
avoidable or disposable.
Gen Xers
  inherited their Boomer
parents’ social rubble (i.e.,
no-fault divorce, staggering
    debt, anti-American
  sentiment abroad, etc.)
Attributes:
skeptical; fiercely
independent; technically
competent; comfortable
with diversity, change,
and competition
Whereas Boomers
questioned authority, Gen
Xers disrespect it outright.
“Whatever!”
Xers consider truth to be relevant–and cutting to
 the chase a good approach to getting things
 done. Those philosophies might conflict with
  professional and ethical codes of conduct.
The most ignored
children of any
generation.
HOME ALON e

Whereas the Industrial Revolution drew
fathers outside the home to work, Gen
Xers probably grew up in households in
     which both parents held jobs.
EXGENERATION

 40 percent of Gen Xers
grew up in broken homes
it’s all about




ME
56 percent of Gen Xers are married,
and 49 percent have children at home.
In other words, the “me generation” is
 entrenched in the American Dream.

   Source: Randstad, 2008 World of Work Survey
WORK-LIFE BALANCE
Technology is both
a blessing and a
curse–employers
expect Xers to work
anywhere and
anytime, because
they can.
employment
    at will
Gen Xers realize that there is no such thing as
job security. So they seek career security instead.
The average Gen Xer changes
jobs every eighteen months.




            Source: Appelbaum, S. H., Serena, M., & Shapiro, B. T. (2004) Generation X
                    and the boomers: Organizational myths and literary realities.
                    Management Research News, 27(11/12), 1-28.
MILLENNIAL
 =Gen Y
the   e   word
85
Percent of HR executives who feel that millennials have
a stronger sense of entitlement than older workers do.
                                        -CareerBuilder.com
 Sheltered
  Other words
used to describe    Spoiled
   Gen Yers         Impatient
                    Disrespectful
                    Blunt
                    Diverse
                    Thin-skinned
                    Wanted
Wired
Most watched
 over, ever
Sol√ e f∅r why

In 1968, 18 percent of American college freshman
had achieved an A average in high school.

By 2004, that figure was 48 percent.

During that same period, SAT scores decreased.




                          SOURCE: Twenge, J. M. (2006). Generation me: Why today’s
                          young Americans are more confident, assertive, entitled—and
                          more miserable than ever before. New York: Free Press.
Grade
>> INFLATION
“
independent spellers

                       ”
Self-Esteem First.

             Learning Second.
a PROPENSITY to


CHEAT
In a 2008 survey conducted by the
Josephson Institute, 64 percent of high
school students said they cheated on a
test in the past year, and 38 percent
said they cheated more than once.*

*However, 26 percent confessed to lying on the survey.
Bred for Success
Highly educated; pressured to achieve
“Generation Y
has been called
the least stable
generational group
and the most
willing to job-hop.”


Randstad, 2008 World of Work Survey, p. 27
The Netter Paradox


 “The money’s good.
  But won’t you just
 downsize me, too?”
Ron Alsop, The Trophy Kids Grow Up


“It may seem obvious that employees
 should show up on time, limit lunchtime
 to an hour, and turn off cellphones
 during meetings. But those basics aren’t
 necessarily apparent to many millennials.”
thx for the iview!
i wud to work 4 u!! :)
only

20
percent
           of millennials describe their
           generational cohorts as
           having a strong work ethic




          Source: Randstad
reality:
“The transfer of knowledge
between retiring generations
of veteran workers and newer
entrants to the workforce is
unlikely.” Randstad
keep in mind…
One thing that hasn’t
changed: Silent Generation
  workers continue to value
     long-term job security
Boomers Crave Relevance
           Baby Boomers rightfully
           consider themselves highly
           knowledgeable about how
           their workplaces function;
           although they’re willing to
           share that knowledge, their
           younger co-workers (and
           bosses!) seem uninterested
           in listening or learning.
Recession
                   Weary


Some Gen Xers are experiencing
     their third economic recession
      since launching their careers.
   They are likely to feel “stuck” in
their jobs—and be hesitant to ask
 for anything more. Leaders could
         easily misread a Gen Xer’s
          silence as job satisfaction.
Give it to ‘em straight

              Gen Yers
              want straight
              talk (no jargon!),
              ongoing
              feedback,
              encouragement,
              and recognition.
When selecting employers,
   job candidates from

all generations
   are focusing less on the
   financial rewards and more
   on the values rewards.
IMAGINE:




           12 years old
            in 2010?
Generation
             u

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Perrysburg Rotary February 11, 2011

  • 2. multigenerational WORKFORCE
  • 3. “Workers walk the same halls, but are separate generational societies.” Randstad 2008 World of Work Survey
  • 4. One out of four human resource professionals report witnessing intergenerational conflicts among workers. Source: Society for Human Resource Management
  • 5. When you were born determines the momentous events, social trends, economic conditions, and cultural norms you experience as a young person.
  • 7. 1950: ‣Cold War heats up when United States convicts communist spy Alger Hiss of perjury ‣Truman orders development of hydrogen bomb ‣United States enters Korean War ‣FCC licenses first color television broadcasts ‣“Great Appalachian Storm” ravages 22 northeastern states, killing 323 people ‣Peanuts debuts in seven newspapers
  • 8. 1963 • George Wallace becomes governor of Alabama • Betty Friedan publishes The Feminine Mystique, launching the Women’s Movement • The Beatles release their first album, Please Please Me • U.S. Postal Service introduces ZIP Codes • Coke unveils TaB, the first diet cola • Martin Luther King delivers “I Have a Dream” speech • President John F. Kennedy is assassinated
  • 9. 1972 ✓ President Nixon visits China for eight days ✓ Nixon re-elected as the Watergate Scandal breaks ✓ U.S. ground troops leave Vietnam ✓ Atari kicks off video game craze with launch of Pong ✓ Apollo 17 is last manned mission to the moon ✓ Wallace is shot ✓ The Boston Marathon allows women to officially compete
  • 10. 1987 Dow Jones closes above 2,000 for first time • DJ drops 22.6 percent on “Black Monday” (remains largest one-day decline) • Second “Unabomber” bomb explodes • “Baby Jessica” rescued after falling into a well • Prozac approved • Tower Commission blames President Reagan for Iran- Contra affair • World population reaches 5 billion
  • 11. 2001 • September 11 attacks • George W. Bush becomes president • First self-contained artificial human heart implanted • U.S. Patriot Act becomes law • Enron files bankruptcy • Timothy McVeigh is executed for Oklahoma City bombing
  • 12. MILESTONE THE 21ST CENTURY marks the first time in history that members of four separate generations make up the U.S. workforce
  • 13. The age gap between F A the oldest and youngest workers in America is C T wider than ever—and likely to continue growing.
  • 14. Four Generations at Work Silent Generation 1925 - 1945 Baby Boomers 1946 - 1964 Generation X 1965 - 1980 Generation Y 1981 - 2000
  • 15. TIME MAGAZINE 1951: SILENT “GRAVE AND FATALISTIC”
  • 16. Having grown up in the wake of World War II, many people in this generation refrained from voicing unpopular beliefs for fear of being considered subversive.
  • 17. job security Unlike their parents who might have dreamed of traveling the world or amassing corporate empires, the Silent Generation had simpler aspirations.
  • 18. Midlife Crisis In the late 1970s, companies responded to an economic recession and high inflation by laying off workers in droves.
  • 19. Difference of Opinion How SG describes itself How others describe SG Ethical Excessively conforming Competent Incompetent Strong work ethic Risk-adverse Respectful of coworkers Resistant to change Accepting of responsibility Intellectually diminished Eager to share knowledge Too old to get the job done
  • 20. Two-thirds of Generation Yers say they have little or no weekly interaction with members of the Silent Generation at work. Source: Randstad, 2008 World of Work Survey
  • 21. Whether because they are leading longer, healthier lives or lacking the financial resources necessary to stop working, many older workers are putting off retirement.
  • 22. In the ten-year period ending 2007, the number of workers age sixty-five and over increased by 101 percent. Perhaps more surprising is that employment among people age seventy-five and over jumped 172 percent during the same period. Source: Bureau of Labor Statistics
  • 23. “Can they still be productive?” Frequent Question
  • 24. Research shows that there is no correlation between age and how well employees perform their primary tasks. Source: Ng, T. W. H., & Feldman, D. C. (2008). The relationship of age to ten dimensions of job performance. Journal of Applied Psychology, 93(2), 392-423.
  • 25.  Engage in tardiness Older workers are or absenteeism less likely to...  Display workplace aggression  Use drugs or alcohol at work  Refrain from helping co-workers  Complain (Ng & Feldman, 2008)
  • 26. In an American society that increasingly appreciates cultural diversity, the Silent Generation seems highly intolerant.
  • 27. Intentionally or not, members of this generation continue to use demeaning and bigoted language, employ gender and racial double standards, and show deference to white males.
  • 28. The largest generation, BABY BOOMERS make up 50 percent of the U.S. workforce.
  • 30. From crowded elementary schools to depleted retirement funds, the Baby Boomer generation’s size has burdened institutional infrastructures for decades.
  • 31. Unlike their “silent” parents, Baby Boomers were not afraid to challenge cultural norms.
  • 32. Whereas the Silent Generation fought a war abroad to protect freedom, Baby Boomers waged war at home against the people and policies that limited that freedom.
  • 33. “Change Agents”  Civil Rights bills passed  U.S. involvement in Vietnam War ended  Legislation enacted barring discrimination on the basis of race, gender, religion, national origin, sexual preference, physical ability, and age  Movements to stop polluting the earth and to start conserving it instead  Employee-focused policies, procedures, and regulations prevalent in most business organizations today
  • 34. These former crusaders went to work, putting in long hours and chasing salaries that would allow them to improve on their parents’ lot.
  • 36. In the twenty years following the Boomers’ entrance in the workforce, the annualamount of time Americans spent at work increased an average of one full month.
  • 37. At a point in life when boomers are looking for greater balance, work is becoming exceedingly rigorous.
  • 38. Employees face demands to work longer hours, learn new technology, absorb the duties of laid-off coworkers, and meet increasingly unrealistic goals.
  • 39. “The Sandwich Generation” Boomers who care for older children as well as aging parents.
  • 40. Boomers may have traded marching on Washington for walking for a cure, but they’re still looking for ways to make a difference.
  • 43. Wanted Generation Xers were born into a culture in which birth control and abortion became prevalent —and children were seen as avoidable or disposable.
  • 44. Gen Xers inherited their Boomer parents’ social rubble (i.e., no-fault divorce, staggering debt, anti-American sentiment abroad, etc.)
  • 45. Attributes: skeptical; fiercely independent; technically competent; comfortable with diversity, change, and competition
  • 46. Whereas Boomers questioned authority, Gen Xers disrespect it outright.
  • 47. “Whatever!” Xers consider truth to be relevant–and cutting to the chase a good approach to getting things done. Those philosophies might conflict with professional and ethical codes of conduct.
  • 48. The most ignored children of any generation.
  • 49. HOME ALON e Whereas the Industrial Revolution drew fathers outside the home to work, Gen Xers probably grew up in households in which both parents held jobs.
  • 50. EXGENERATION 40 percent of Gen Xers grew up in broken homes
  • 52. 56 percent of Gen Xers are married, and 49 percent have children at home. In other words, the “me generation” is entrenched in the American Dream. Source: Randstad, 2008 World of Work Survey
  • 54. Technology is both a blessing and a curse–employers expect Xers to work anywhere and anytime, because they can.
  • 55. employment at will
  • 56. Gen Xers realize that there is no such thing as job security. So they seek career security instead.
  • 57. The average Gen Xer changes jobs every eighteen months. Source: Appelbaum, S. H., Serena, M., & Shapiro, B. T. (2004) Generation X and the boomers: Organizational myths and literary realities. Management Research News, 27(11/12), 1-28.
  • 59. the e word
  • 60. 85 Percent of HR executives who feel that millennials have a stronger sense of entitlement than older workers do. -CareerBuilder.com
  • 61.  Sheltered Other words used to describe  Spoiled Gen Yers  Impatient  Disrespectful  Blunt  Diverse  Thin-skinned  Wanted
  • 62. Wired
  • 64. Sol√ e f∅r why In 1968, 18 percent of American college freshman had achieved an A average in high school. By 2004, that figure was 48 percent. During that same period, SAT scores decreased. SOURCE: Twenge, J. M. (2006). Generation me: Why today’s young Americans are more confident, assertive, entitled—and more miserable than ever before. New York: Free Press.
  • 67. Self-Esteem First. Learning Second.
  • 69. In a 2008 survey conducted by the Josephson Institute, 64 percent of high school students said they cheated on a test in the past year, and 38 percent said they cheated more than once.* *However, 26 percent confessed to lying on the survey.
  • 70. Bred for Success Highly educated; pressured to achieve
  • 71. “Generation Y has been called the least stable generational group and the most willing to job-hop.” Randstad, 2008 World of Work Survey, p. 27
  • 72. The Netter Paradox “The money’s good. But won’t you just downsize me, too?”
  • 73. Ron Alsop, The Trophy Kids Grow Up “It may seem obvious that employees should show up on time, limit lunchtime to an hour, and turn off cellphones during meetings. But those basics aren’t necessarily apparent to many millennials.”
  • 74. thx for the iview! i wud to work 4 u!! :)
  • 75. only 20 percent of millennials describe their generational cohorts as having a strong work ethic Source: Randstad
  • 76. reality: “The transfer of knowledge between retiring generations of veteran workers and newer entrants to the workforce is unlikely.” Randstad
  • 78. One thing that hasn’t changed: Silent Generation workers continue to value long-term job security
  • 79. Boomers Crave Relevance Baby Boomers rightfully consider themselves highly knowledgeable about how their workplaces function; although they’re willing to share that knowledge, their younger co-workers (and bosses!) seem uninterested in listening or learning.
  • 80. Recession Weary Some Gen Xers are experiencing their third economic recession since launching their careers. They are likely to feel “stuck” in their jobs—and be hesitant to ask for anything more. Leaders could easily misread a Gen Xer’s silence as job satisfaction.
  • 81. Give it to ‘em straight Gen Yers want straight talk (no jargon!), ongoing feedback, encouragement, and recognition.
  • 82. When selecting employers, job candidates from all generations are focusing less on the financial rewards and more on the values rewards.
  • 83. IMAGINE: 12 years old in 2010?