3. LANGUAGE
A word is a symbol or a sign for
something which forms a language.
Words have multiple meanings.
Denotative meaning is a basic and
acceptable definition.
Connotative meaning is the
emotional or response that people
have to it.
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4. LANGUAGE
Cognitive language is the language we use to
describe people, things, or situations in our
mind.
This is related to our thoughts, attitudes, co-
cultures, the society in which we live.
This can influence language and how we form
our message.
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5. GRAMMAR
The system of rules of a language that serves as a way to
create words, phrases and sentences.
Language is bound by relational, situational, and cultural
context.
To communicate well, you must understand the context as
much as the grammar.
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13. PROBLEMS
Semantics is the meaning of
words.
Pragmatics is the appropriate
use of words.
Use of labels can erase
individual differences.
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14. PROBLEMS
Biased language is infused
with subtle meanings that
might affect our perceptions.
Being PC-Politically Correct!
facts, opinions, inferences
“Just so you know, we’re on the good
side with y’all. We do not want this war,
this violence, and we’re ashamed that
the President of the United States is
from Texas.” Dixie Chicks
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18. LANGUAGE BEHAVIORS
Sapir-Whorf hypothesis
says our words influence
our thinking.
If there is no word in that
language for something,
then the culture likely has
few thoughts about that
concept. (example:
dinosaur didn’t exist in
Albanian)
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20. LANGUAGE BEHAVIORS
High-context cultures use
the context to
communicate in subtle
ways.
Low-context cultures use
direct methods of
communicating.
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22. LANGUAGE BEHAVIORS
Accommodation
Code switching and Style
switching changes your
regular language and slang
to fit into a particular
group.
You can also change your
vocal tone, pitch, rhythm
and inflection.
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23. LANGUAGE BEHAVIORS
In technology our language
must be precise.
English is the language of
the internet.
Chat rooms and texting
also has it’s own language.
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