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Social Computing Within an Enterprise Kendrick Efta Co-founder and Principal Consultant Allyis, Inc.
Enterpise Needs and Trends Application trends and business needs Evolving Workplace/ Next Gen Workplace Social Computing Use Cases Worker Demographics
The Enterprise Challenge
Meet the Challenge: first steps Collective Intelligence Use Cases Within the Enterprise
Composite Applications Become “Social” Existing enterprise platforms as social computing platforms Leverage external models and patterns Prove out enterprise social computing use cases internally: communicate, listen, engage, onboard Plan long-term architecture investments to include customers, partners, and other Web communities Evolve approaches to  IT governance
Social ComputingDemos
Enterprise Social ComputingSolutions Framework Web Community Sites Enterprise Portals Mobile Desktop Browser Enterprise Social Computing Clients  Web Communities Non-Affiliated Communities Enterprise-to-Community Services Social Services … WCM EMM ECM BI BPM … LOB  Integration Portal Framework Enterprise Search User Profiles Partners Customers Enterprise Productivity Services LOB Systems
Collaborative Records Management Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
Solution FrameworkCollaborative Records Management Social Media Forums Wikis Blogs Mashups Desktop Browser Mobile Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients  Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB  Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
Call Center Questions Management Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
Solution FrameworkCall Center Questions Management Social Media Forums Wikis Blogs Mashups Desktop Browser Mobile Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients  Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB  Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
Social Search Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
Social Search
Social Search
Solution FrameworkSocial Search Desktop Browser Mobile Social Media Forums Wikis Blogs Mashups Enterprise Portals Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients  Enterprise-to-Community Services Social Services Customers Partners WCM EMM ECM BI BPM LOB  Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
Mashups for the Enterprise Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
Solution FrameworkMashupsfor the Enterprise: OBA Composition Toolkit Desktop Browser Mobile Social Media Forums Wikis Blogs Mashups Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients  Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB  Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
Enterpise Social Media Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
Solution FrameworkEnterprise Social Media: Podcasting Kit for SharePoint Desktop Browser Mobile Social Media Forums Wikis Blogs Mashups Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients  Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB  Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
Questions
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.  Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.  MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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Enterprise Social Computing

  • 1.
  • 2. Social Computing Within an Enterprise Kendrick Efta Co-founder and Principal Consultant Allyis, Inc.
  • 3. Enterpise Needs and Trends Application trends and business needs Evolving Workplace/ Next Gen Workplace Social Computing Use Cases Worker Demographics
  • 5. Meet the Challenge: first steps Collective Intelligence Use Cases Within the Enterprise
  • 6. Composite Applications Become “Social” Existing enterprise platforms as social computing platforms Leverage external models and patterns Prove out enterprise social computing use cases internally: communicate, listen, engage, onboard Plan long-term architecture investments to include customers, partners, and other Web communities Evolve approaches to IT governance
  • 8. Enterprise Social ComputingSolutions Framework Web Community Sites Enterprise Portals Mobile Desktop Browser Enterprise Social Computing Clients Web Communities Non-Affiliated Communities Enterprise-to-Community Services Social Services … WCM EMM ECM BI BPM … LOB Integration Portal Framework Enterprise Search User Profiles Partners Customers Enterprise Productivity Services LOB Systems
  • 9. Collaborative Records Management Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
  • 10. Solution FrameworkCollaborative Records Management Social Media Forums Wikis Blogs Mashups Desktop Browser Mobile Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
  • 11. Call Center Questions Management Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
  • 12. Solution FrameworkCall Center Questions Management Social Media Forums Wikis Blogs Mashups Desktop Browser Mobile Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
  • 13. Social Search Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
  • 16. Solution FrameworkSocial Search Desktop Browser Mobile Social Media Forums Wikis Blogs Mashups Enterprise Portals Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services Customers Partners WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
  • 17. Mashups for the Enterprise Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
  • 18. Solution FrameworkMashupsfor the Enterprise: OBA Composition Toolkit Desktop Browser Mobile Social Media Forums Wikis Blogs Mashups Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
  • 19. Enterpise Social Media Kendrick Efta Founder and Principal Consultant Allyis, Inc. demo
  • 20. Solution FrameworkEnterprise Social Media: Podcasting Kit for SharePoint Desktop Browser Mobile Social Media Forums Wikis Blogs Mashups Analytics Social Core (Collective Intelligence, Social Graphs) Enterprise Social Computing Clients Enterprise-to-Community Services Social Services WCM EMM ECM BI BPM LOB Integration Portal Framework Enterprise Search User Profiles Enterprise Productivity Services LOB Systems
  • 22. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Notas del editor

  1. Four core needs still exist; these needs are augmented by some of the facts of our workplaces: Use cases for social computing are strong; policy and architectural considerations keep many from fully leveraging external Web CommunitiesChanging workplace demographicsEvolving work styles and work arrangementsLead with user needs and user patterns; in many cases, user designed solutions (Oslo, composition toolkits, partner-developed workflow tools)Great reuse of application, leverage all aspects of a strong platform, solid agility.
  2. Governance must be tight in some organizations; example of Facebook being “banned” in so many companies; users go “underground” using Facebook on mobile devices. Many companies have very good reasons for doing this: fiscal, policy, security, etc. Example of government security issues with military theater of operations mash-up applications.
  3. Available via http://connect.microsoft.com/; search for OBA Composition Toolkit“Pop-fly” for the Enterprise; won’t be the best platform to enable mission critical LOB solutions (e.g. SAP, Siebel); will Knowledge Worker composition for “long-tail” solutions within governance frameworkTied to interoperability; tied to permissions models
  4. PKS is a solution built on top of MOSS 2007, leveraging OOB features and also extending some of their own: tagging, ratings, commenting, and video uploading of any format. It can serve as a social networking and media based sharing platform – think of “youTube for the Enterprise”. Internally at MSFT, it is very popular with the sales org; they use it to share their best practices and tips with their colleagues – some of whom they have never met before. Podcasts are a low cost and easy way to share tacit knowledge – the sales folks use a simple handheld camera to create their podcasts; it definitely does not have to be done in a formal studio environment. For those employees who were unable to attend the conference or reside outside the Redmond main campus, this is a way for them to see and hear what Tony had to say and watch his presentation.