1. Digipak Analysis I have chosen to analyse Ushers album known as Here I Stand.
2. Analysis of the front cover The title is red which can connote blood and danger whereas the rest of the title is black which can connote death. The title itself suggests strength behind the words as here I stand is a bold statement and can present the artist as a confident and bold character. T hrough this the image anchors the title and this increases the strength displayed. The red font colour of the title may also represent passion. This can therefore lead to sex appeal to ladies as genuinely Usher is known for being passionate in love and music. This gives the general idea that his songs are about love and passion
3. Analysis of the front cover .2 The background is dull and misty, it shows that the music has no general happy theme to it and this therefore can represent the atmosphere of his songs as mystery or realism The car also suggests wealth as this is typical of RNB artists to show off their wealth. The image of wealth is also supported through Usher's costume and heavy jewellery which creates the image of rich and desirable. The car suggests he travelled; this portrays him as being confident to travel on his own this supports the title and it also suggests that he lives life on the edge. The car is black which may represent death and the fact that it looks like he owns the car suggests he has no fear
4. Analysis of the front cover .3 His clothes are fully black and quite stylish as well. Black is normally what RNB artists wear during their songs so this tells us the genre of his music. Props that are used are the sunglasses and the bear tooth necklace. The sunglasses conceal his eyes which again reinforces the image of him being mysterious. The bear tooth necklace suggests again he is wild and lives life on the edge.
5. Analysis of the back cover The red banner on the side connotes blood and this can be clearly seen through the smudge effects used on the design. Red can connote blood and in this album red is used a lot this may portray the artist in a dangerous and bloodthirsty manner. The artist is entering the car this shows he owns an expensive car thus supporting the view of him being wealthy. He seems to be looking to the right which may mean he is being cautious of something and on the cover to the right is full of red which can connote danger approaching In the red banner the title is written in a different colour. USHER HERE I is now written in white which is in contrast with STAND as it is in black. White can also connote new life which means he may have been reborn.
6. Analysis of the booklet inside the digipak The front cover of the booklet is the same as the cover of the digipak. The booklet consists of 18 pages, within these pages they contain information about the production labels and directors involved in each song. It also contains information from the artist himself talking about the album in his own experience. It also contains reviews from several known people in the music industry. The booklet mainly contains pictures in each page of the artist in various poses and costumes.
7. Analysis of the disc On the disc it has an image of the artist, the album title and three major production companies and/or distribution companies. The costume of the artist is in black again which is generally used to portray RNB artists. He has heavy jewellery on which again supports the view of him being wealthy. The hat is used to show that he has come from the streets and this is also supported with his figure movement or posture, as it portrays him as a street dancer.
