ALPFA Solutions offers Premium Leadership Development Program for Corporations. Our mission is to deliver relevant and innovative programs that create stronger Latino leaders who, in turn, deliver greater value for their companies, our nation, and society at large. *** Our strategy is to LEAD: Listen, Engage, Apply, and Deliver. Our Focus is on talent solutions: ** to help develop and retain employees, with a special emphasis on mid-level Latino managers ** to develop leaders for senior-level roles and board service Our Flagship Programs: 1. Women of ALPFA Leaders 2. ERG Transformation 3. High-Performing Leadership 4. Executive Presence 5. Collective (Team) Performance 6. Transforming Managers into Extraordinary Leaders 7. Cultural Competency for Global Managers, Teams, & Expatriates 8. Change Management 9. IT Management 10. Mastering Your EQ 11. Preparing Millenials for Success 12. Upgrading Your Presentation Skills In addition, we offer programs designed to meet other needs, including: - Positive Persuasion to Improve Communication - Reignite Your Spiritual Self - Enhance Your Online Personal Brand - Customized Career Advancement Programs

1. Association of Latino
Professionals For America

2. WHAT is ALPFA
ALPFA is the Association of Latino Professionals For America
ALPFA’s Mission
To empower and develop Latino men and women as leaders of character for the
nation, in every sector of the global economy.
ABOUT ALPFA AND
ALPFA SOLUTIONS
2
To deliver relevant and innovative programs that create stronger Latino leaders who, in
turn, deliver greater value for their companies, our nation, and society at large.
ALPFA Solutions’ Mission
Empowering Latino Leaders

3. Why ALPFA Solutions?
ALPFA Solutions was created to provide complementary leadership
development services and programs to our corporate partners so that
they can fully address the unique professional development needs of
their Latino employees.
3Empowering Latino Leaders
OUR VALUE
PROPOSITION

4. 4Empowering Latino Leaders
What makes us your perfect partner?
ALPFA’s best-in-class access to the professional Latino workforce, coupled
with our culturally-aligned leadership development programs and decades of
experience in the field, make us your ideal partner in preparing your Hispanic
employees, from interns to executives, for their next roles.
Many of our programs can also be done in Spanish.
OUR DNA – WHAT’S DIFFERENT
NEW, AND ATTRACTIVE

5. OUR STRATEGY:
LEAD
Develop relevant solutions to solve real challenges being experienced by
our corporate partners by active listening, engaging with them, applying
proven techniques and delivering sustained value.
LEAD
5Empowering Latino Leaders

6. OUR FOCUS
TALENT SOLUTIONS
• How to develop and retain employees, with a special emphasis on mid-
level Latino managers
• How to develop leaders for senior-level roles and board service
6Empowering Latino Leaders

7. 1. Women of ALPFA Leaders
2. ERG Transformation
3. High-Performing Leadership
4. Executive Presence
5. Collective (Team) Performance
6. Transforming Managers Into
Extraordinary Leaders
7. Cultural Competency for Global
Managers, Teams & Expatriates
8. Change Management
9. IT Management
10. Mastering Your EQ
11. Preparing Millennials for Success
12. Upgrading Your Presentation Skills
PROGRAMS
OUR 12 FLAGSHIP PROGRAMS
7
In addition, we offer programs designed to meet other needs, including:
 Positive Persuasion to Improve Communication
 Reignite Your Spiritual Self
 Enhance Your Online Personal Brand
Empowering Latino Leaders All Audio/Video professional services provided by AJ Media Services LLC

8. WOMEN OF ALPFA
LEADERS
• Develop the next generation of women leaders
• Develop the Self for leadership
• Communicate effectively with others
• Create learning partnerships
• Workshops and panels; Women of ALPFA
8Empowering Latino Leaders
1. WOMEN OF ALPFA
Leadership
Development
for Latinas

9. ERG’s 3-PHASE
TRANSFORMATIVE MODEL
• Understand phases of ERG Evolution
• Promote sustainable governance
and leadership models
• Increase value proposition
• Align ERG goals to
business goals
• Develop metrics to measure the
right initiatives
• Engage executives and
employees
CELEBRATING
Affinity ○ Networking ○ Cultural Celebrations ○ Linkages to D&I
Office ○ Person Dependent ○ Activities Based ○ Community
Outreach
LEVERAGING
Alignment with D&I Office ○ Strong Leadership Team ○ Formal
Programs ○ Metrics ○ Executive Involvement ○ Talent Focus
1ST
PHASE
2ND
PHASE
INTEGRATING AND OPTIMIZING
Integration with D&I and Business Goals ○ Solve Business
Problems ○ Work across ERGs ○ Succession Planning ○ Executive
Involvement ○ Metrics ○ Full Integration with HR and Business
3RD
PHASE
Empowering Latino Leaders 9
2. ERG TRANSFORMATION

10. EXECUTIVE
TRAINING
• A 2-½ day intense leadership development program, designed and
executed through a Hispanic cultural lens
• Understand strengths and weaknesses and learn how to improve
strengths and minimize weaknesses
• Emotional Intelligence assessment
• Manage conflict
• Presentation skill exercises
• Effective networking
• Become a strategic-minded executive
• Highlight key differences between being a Hispanic executive and an
executive who happens to be Hispanic
3. HIGH–PERFORMING LEADERSHIP
10Empowering Latino Leaders

11. EXECUTIVE
TRAINING
• This practical and interactive training is based on
the 4 validated pillars of Executive Presence:
First Impressions, Communication Skills,
Workplace Best Practices and Appearance
• It teaches transferable skills immediately
applicable. Maintain your presence, command a
room, communicate authentically and effectively,
build relationships better and faster
• Research shows Executive Presence accounts for
26% of what it takes the get to the next level
11
4. EXECUTIVE PRESENCE
Empowering Latino Leaders

12. TEAM BUILDING
• PerformanceGPA® Suite - Book, Assessment, coaching, customized learning
modules, online private group, and a capstone project
• PerformanceGPA® LEAP - Book, assessment, coaching, customized learning
modules, private group, and an individual action plan
• PerformanceGPA® University - 10 topic-specific modules to be customized
depending on clients’ needs
• Personalized Services
– Performance Executive Coaching
– On-the-Job Learning Software-as-a-Service:
Mentoring, Cross-Training, Volunteerism,
Collaborations, and Employee Recognition
5. COLLECTIVE (TEAM) PERFORMANCE
12Empowering Latino Leaders

13. TRANSFORMING MANAGERS INTO
EXTRAORDINARY LEADERS
• 6-week program combines three weeks totaling 16 hours for up to 15 participants with three
weeks of 1.5 hours virtual coaching activities for each participant. This design aims to anchor
the leadership practices in the leaders’ day-to-day activities
• Leadership competencies assessment and discussion of the assessment outcomes (individual
and group assessment reports); and Student guide and class materials
• Leadership skills development sessions as workshops to cover leadership topics relevant to
your organization and to your strategy focusing on: how to lead and transform the organization,
how to develop extraordinary leaders and how to measure leadership effectiveness
• This Academia integrates proven methodology with leadership development, continuous
improvement and scientific methodology
• There’s also a 3-day abbreviated course available for those who want to gain part of the
experience, while saving on cost and minimizing time commitment
13Empowering Latino Leaders
A practical and experiential hands-on Academia that’s tailored
to address leadership development needs through a series of
classroom workshops and virtual coaching sessions.
6. TRANSFORMING MANAGERS
INTO LEADERS

14. GLOBAL TRAINING
• Cultural Competency
• Cultural Consulting for Global
Managers
• Global Teams
• Expatriate Training and
Consulting
14Empowering Latino Leaders
7. CULTURAL COMPETENCY for GLOBAL
Managers, Teams and Expatriates
Prepares managers working across national borders to navigate
effectively in today’s global marketplace. Explores individuals’
knowledge of cultures around the world to improve communication and
promote understanding, which lead to more successful outcomes

15. ORGANIZATIONAL
DESIGN
• Train different levels of the organization (from the CEO on
down) on Change Management techniques, including CAP,
WorkOut, Lean, Six Sigma and FastWorks
• Assist with the expert deployment of full or part-time resources
to drive key culture and process changes
• Support existing culture-related initiatives
15Empowering Latino Leaders
8. CHANGE MANAGEMENT

16. • Offer 32 IT Management Certificates (over 130 courses), with programs for IT
and non-IT professionals, from entry level to C-suite level
• Courses are taught by an international team of over 250 prominent academics
and executives, providing a balanced perspective of leading professors from
multiple universities and expert practitioners
• All courses adhere to leading international accreditation agency (e.g., AACSB,
EFMD, AMBA, NSCHBC, NBA, ABET, Middle States Association) standards
and expectations (e.g., European e-Competence Framework), so they can be
applied towards a Master’s Degree at over 2-dozen different universities
16Empowering Latino Leaders
9. IT MANAGEMENT
ORGANIZATIONAL
DESIGN

17. EMOTIONAL
INTELLIGENCE
• A robust methodology based on research and experience
• Self-awareness – Recognizing your own emotions and how they affect your
thoughts and behavior
• Self-management – Controlling impulsive feelings and behaviors, manage your
emotions in healthy ways, take initiative, follow through on commitments, and
adapt to changing circumstances
• Social awareness – Understanding the emotions, needs, and concerns of other
people, pick up on emotional cues, feel comfortable socially, and recognize the
power dynamics in a group or organization
• Relationship management – Developing and maintaining healthy relationships,
working well in a team, and managing conflicts
17Empowering Latino Leaders
10. MASTERING YOUR EQ

18. • Self-management and productivity
as well as leadership training
• Relevant content to a long-term
career growth as well as how it will
benefit them as new employees
allows millennials to build a stronger
commitment to the company from
the start
• How to provide and receive coaching
and feedback
• Integrated technology for instruction
11. PREPARING MILLENNIALS FOR SUCCESS
MILLENNIALS
18Empowering Latino Leaders
The Conundrum: Millennials
 Want shelter, but not overprotection
 Need to be challenged but not controlled
 Thrive in structure, but stifle creativity to do so
 Are confident, but almost overconfident
 Are group focused yet we teach them individually
 Learn in different ways, yet we often teach them as
if they learn the same way

19. • Participants learn to develop the confidence to walk into any meeting
knowing how to influence the outcome using their unique, natural and most
effective speaking style
• How to structure a presentation for impact and stay on message. Two
powerful techniques that make your message unforgettable and leverage
the unexpected power of the audience
• It’s a two-day program that helps to reduce presentation anxiety and
transform any speaker into a credible presenter
• Recording of participants’ presentations
with in-group and private feedback
PRESENTATION
SKILLS
19Empowering Latino Leaders
12. UPGRADING YOUR PRESENTATION SKILLS

20. Designed programs exclusively geared to
your workforce.
Let's empower and develop Latino Leaders of
character for the nation in every division of
your company.
CUSTOMIZED CAREER
ADVANCEMENT PROGRAMS
20Empowering Latino Leaders

21. “We found the training very actionable. It was
a great session and I look forward to be part
of more in the future!” – C. Fernandez
21
“Everyone enjoyed the engagement and
knowledge shared. You did a great job helping
everyone make their own connections.” –
Bernice Radaideh
“After the training you become a better version of
yourself.” – Bertha Monterrubio
TESTIMONIALS FROM
PARTICIPANTS
“Thanks much for such a wonderful program
today! I very much enjoyed it and heard
many excellent comments as well.” – Maria
Ochoa
“Thank you for the amazing ERG Leadership
Training and Planning Session. It was full of
information and best practices. I’ve learned so
much.” – Luis Vassallo
Empowering Latino Leaders
“The hands-on instructors were very engaged,
and provided the best possible training that could
be presented for the benefit of the participants
and the sponsors.” – Barry Cordero
“I [discovered that I] have way more to offer than
what I thought I did.” – John Salazar
“The program opened my eyes and taught me
how to be a better leader.” – Carlos Romero

22. MEET THE
ALPFA SOLUTIONS
TEAM
22Empowering Latino Leaders

23. LEADERSHIP
President, ALPFA Solutions
Raymond's extensive background includes 25 years of experience with Fortune 100
companies as a senior executive in both human resources and business roles. Raymond,
a former Aetna chief diversity officer reporting to the CEO, was recognized as a top
Hispanic executive in the U.S. in two consecutive years. During his tenure, Aetna
achieved a Top 19 company for diversity rating, a marked improvement from its previous
altogether exclusion from the list.
Raymond also serves as Chairman of the Board of Directors of the U.S. Hispanic
Chamber of Commerce and as a Senior Fellow of Plaza Institute as well as a member of
its Global Enterprise Studies program. He served on ALPFA's and chaired NSHMBA's
Corporate Advisory Boards and served as President of PRIMER, as a member of the
Board of Regents of the University of Hartford, a Treasurer and Officer of the Wheeler
Clinic Board of Trustees, and a board member of the National Hispanic Medical
Association. He is a former chairman of HACU's Corporate and Philanthropic Council as
well as a member of HACU's Governing Board.
Raymond earned B.S. and M.S. degrees from New York University and a governance
certificate from Harvard University.
Contact: Mobile: (860) 558-1401 - Email: raymond.arroyo@national.alpfa.org
RAYMOND J. ARROYO
23Empowering Latino Leaders

24. BETSY SILVA
Recognized as a 2013 Corporate Elite Top 25 Executives, Betsy has more than 20 years of
experience, spanning 13 countries, in senior-level operations, HR and global diversity leadership.
She is a bilingual expert in coaching, global diversity and inclusion leadership development and
multicultural marketing.
DIANE CRAIG
A global, sought-after speaker who’s a faculty member of the Canadian Management Centre. Her
distinct value is her ability to deliver compelling solutions in a dynamic, engaging and inspiring
communication style. She’s fluently bilingual, has travelled extensively and brings hands-on,
world-class experience on cultural diversities to the North American boardroom.
DR. XAVIER HERNANDEZ
A Board Certified Coach and management consultant in the areas of learning, organization
development and talent management. He has worked with a variety of leaders and teams,
including Fortune 100 companies. Xavier leverages strengths-based approaches and systems
thinking to create sustainable impact.
RAFAEL DIAZ-GRANADOS
An accomplished Fortune 10 senior executive with a focus on restructuring and optimizing
international businesses. Recently he finished a project as the Simplification Leader reporting
directly for the CEO of GE Healthcare ($18+ billion healthcare division). The project resulted in a
complete redesign of the organization and almost a $1 billion reduction SG&A.
MEET THE ALPFA
SOLUTIONS TEAM
24Empowering Latino Leaders

25. MEET THE ALPFA
SOLUTIONS TEAM
DR. JERRY LUFTMAN
Combines the strengths of CIO/practitioner, management consultant, and academic with proficiency
in business-IT alignment and trends in IT, 18 books, published research, consulting, mentoring, and
teaching/speaking engagements exemplify his expertise and leadership.
CYNTHIA NERANGIS
Specializes in training global managers, teams and expatriates to achieve an enhanced global
mindset. Cynthia is a leading facilitator and expert in cultural competency and cultural sensitivity.
She has extensive experience across a wide range of industries and countries helping clients learn
valuable tools to adapt, thrive, and succeed around the world.
TONI RICCARDI
A former PwC principal and member of its 13 member Management Committee. She leads The
Conference Board’s D&I New Leaders’ Academy. Toni previously served as The Conference
Board’s SVP of HR and Chief Diversity Officer and was the content expert for The Board’s external
diversity content and programs.
YOLANDA LASSALLE
Innovative professional with 20+ years of experience in Manufacturing, EHS, Validations, Project
Management, Materials Management, Training and Operational Excellence in the Pharmaceutical
and Food and Beverage industries. Remarkable ability at planning, organization, influencing and
execution. Strategic planning and change management. Bilingual English and Spanish.
25Empowering Latino Leaders

26. MEET THE ALPFA
SOLUTIONS TEAM
DR. ADAM ARROYOS
Is a leading provider of thought leadership, training, and technology designed to enable and
facilitate collective impact in companies, communities, and collaborations. He is the author of
“PerformanceGPA®,” a book that focuses on how to achieve high performance through serving
and investing in others.
AUGUST TOSCANO
Served as EVP of HR at Regions Financial Corporation, leading the HR function for the
company’s East Region, comprised of $42 billion in assets, 5,000 employees, and 593 banking
offices. His career spans across a variety of industries including oil and gas, consumer
product/retail, and financial services.
ALBA GONZALEZ NYLANDER
Is an award-winning video producer and managing partner of AJ Media Services LLC, located
near Nashville, TN. She provides professional digital media services to corporations, non-
profits, small businesses, universities and government agencies. She’s a graduate of the
Leadership Franklin Class 2014 – 2015 and Emerging Leaders SBA 2015. DWBE, WBENC,
SMWBE, DBE, MOB, MBE, SBE EDWOSB.
JENNIFER FRITZ
Is a managing partner, Producer, Head of Cinematography of AJ Media Services LLC. Among
her many projects, Jennifer has worked for Opryland, Fox17 and the Nashville Film Festival.
26Empowering Latino Leaders

27. MEET THE ALPFA
SOLUTIONS TEAM
THERESA BARRERA-SHAW
Is a former Supply Chain executive at Wal-Mart who grew the diverse supplier base from $4.2
billion in 2007 to $11.8 billion in 2012. Her personal interests and strengths include driving sales
and profit margin, process improvement, designing world-class customer service processes,
driving change management, and enabling workforce and supplier inclusion.
DAISY AGUILAR
With more than 22 years at DuPont and Johnson & Johnson, Daisy has demonstrated
excellence in defining strategies to increase employee engagement. She has expertise in
leadership, organizational effectiveness, and change-management, leadership development and
training. She’s a Certified Multipliers Facilitators, 7 Habits of Highly Effective People and Coach.
NANCY DI DIA
Is a change leader and ICF certified executive coach who heads the US Office of D&I for
Boehringer Ingelheim USA. More than 25 years experience, with specialties in HR, coaching,
change management, organizational development, women's leadership, executive presence,
facilitation, LGBT education.
GUILLERMO ROSALES
Is an accomplished executive with over 22 years experience in leadership roles with a solid track
record leading growth for global organizations and helping clients maximize their value through
IT services. He’s a strategic, forward thinker and global leader.
27Empowering Latino Leaders

28. MEET THE ALPFA
SOLUTIONS TEAM
DAVID W. WEBSTER
David is a regional Emmy Award winner and VHTA “Rising Pineapple Award” winner, a global
motivational speaker and the author of “How to change someone’s mind.” His 30-year study of
person-to-person communication patterns has allowed him to recognized what we must do in
order to positively guide another person’s energy and thoughts in conversation. From owner to
upper management, supervisor to staff or staff to clients, David can teach the steps of “Positive
Persuasion” to anyone who is willing to listen to his powerful and entertaining speeches or take
his hilariously fun communication workshops.
DANIEL GUTIERREZ
Daniel is an international business consultant, radio personality, motivational speaker and
spiritual teacher who has inspired people to make positive changes that lead to success.
Leveraging his experience, infectious humor, and belief that there is greatness in each of us, he
has helped individuals all over the world. Based in Los Angeles, Daniel has been the cover story
in Latin Business Magazine and listed in its “Top 100 Hispanics.” Daniel has also been the cover
story of Cypen Magazine and was featured in the documentary film Luminous WorldViews as one
of 18 world renowned thought leaders in the area of transformation and leadership.
LORI RUFF
Lori is ALPFA’s chief branding officer and is a long-standing authority on social media,
ecommerce, branding, and building engaged and loyal communities of fans, advocates and
influencers. She is a LinkedIn Ambassador, and Forbes has included her in every release of their
Top 50 Social Media Power Influencers’ list. She is currently ranked #7 Social Media Power
Influencer Woman globally by CEO World (in cooperation with Pew Research and Neilson). She
is a 2014 Top 100 (Social Media) Community Manager, American Genius Beat Top 50 Industry
Influencer, WE Magazine’s Top 101 Women in eCommerce, Moody’s 50 Favorite People of 2012
& 2014 and Webbiquity’s #Nifty50 Top Twitter Women Writers. Her latest of 8 books is “Suite
Branding: The Ultimate Guide to Personal Branding for Today’s Top Performers.”
28Empowering Latino Leaders

29. MEET THE ALPFA
CORPORATE
DEVELOPOMENT TEAM
29Empowering Latino Leaders

30. CORPORATE DEVELOPMENT
TEAM
VERNA GREER – Senior Vice President of Corporate Development and Programming
Verna is a results-driven Accredited Business Advisor and a Certified Fundraising Executive (CFE) with
business development expertise. She specializes in providing executive leadership and guidance to
build new and existing organizations in the not-for-profit and private sectors. She is consistently
successful in increasing effectiveness, productivity and profitability at all levels, while surpassing goals
and expectations. Verna received her B.S. degree with honors from Northeastern University and later
graduated among the top 10 in her class from the Northeastern Graduate School of Business, where
she earned an MBA in entrepreneurialism.
Contact: Mobile: (617) 620-8198 - Email: verna.greer@national.alpfa.org
FRANK LOPEZ – Senior Vice President of Corporate Development and Foundations
Frank is an accomplished visionary executive with demonstrated ability to deliver mission-critical results
throughout the pillar areas of diversity and inclusion practices in the corporate sector. He has
experience leading and managing all levels and pillars of corporate, not-for-profit development and
diversity/inclusion relationship-building initiatives and strategic alliances. He has been instrumental in
leading dynamic national trade associations and has achieved strategic expansion through
development of alliances with major stakeholders from across the nation. He has led campaigns to
expand community-based service capacity footprint from coast to coast, including in Puerto Rico.
Contact: Mobile: (202) 294-6874 - Email: frank.lopez@national.alpfa.org
RADHAMES NOVA – Senior Vice President of Corporate Development & Strategic Initiatives
An ALPFA member since 2006, Rad’s ALPFA story began as a volunteer, when he joined the Board of
Directors of the ALPFA Boston Chapter. In 2011, he joined the ALPFA staff as Executive Director of the
Boston Chapter. During his three-year tenure, the chapter added over 3,000 new members, 25 new
corporate partners, tripled multi-year corporate partnerships, and was recognized as Leading Chapter
of the Year in 2013 and 2014. He works closely with ALPFA’s corporate partners to establish strong
and mutually beneficial partnerships. Rad has been recognized by El Planeta Newspaper as one of the
most influential Hispanics in Massachusetts and by Merrimack Valley Business Magazine’s 40 Under
40. Rad obtained his B.A. from Middlebury College and his MBA from Boston University.
Contact: Office: (857) 250-2149 - Email: radhames.nova@national.alpfa.org
30Empowering Latino Leaders