2. Solar Sonoma County's Mission
Work collaboratively Reduce CO2 emissions to
to advance Sonoma meet and potentially exceed
countywide targets for
County’s transition to climate protection.
clean, renewable
energy.
Promote solar installations
county wide through
consumer education and
outreach, industry programs
and advocacy.
3. The Sonoma County Advantage
Sonoma County is a
national leader in
renewable energy
and solar installations,
designated by the U.S.
Department of Energy
(DOE) as the only
countywide Solar
America City.
Solar Sonoma County received the
prestigious2011 DOE "Steel on the Roof
Award” for enabling 42MW of total solar
capacity at the county level.
4. Sonoma County Advantage
• Community driven economy
• National Reputation for Beauty and Wine
• Residents are always first adopters of
environmental initiatives
• CrowdfundingModel allows community
members to buy-in to program at a nominal fee
5. Sonoma County Advantage
• Community Membership creates a goodwill
value and captive audience
• A model for replication: countywide support
and awareness, branding to reflect community
reputation
9. First Steps
• Write Business Plan for Solar Star Pilot
• Create Projections for Pilot
• Create Collateral: Video, PowerPoint and Logo
• Identify Crowdfunding Program
13. Solar Star Certification Pilot
Accredited to wineries that utilize renewable
energy from a solar array
Additional points for other sustainable
practices. Examples include: certified
organic, serving customers locally, etc.
15. Community Equity Model
Take branding one
step further by
creating a visual
storytelling platform Enlist local students to
to spread the high videotape the success
quality of Sonoma's stories of our sustainable
sustainable wineries and spread those
practices globally, through social media
while stimulating our channels for widespread
dwindling local promotion.
school programs.
17. Program Goals
Develop processes and procedures to certify
systems as Solar Star
Develop criteria for certification
Certify at least four wineries
Develop multiple income streams for long term
program stability
19. Deliverables
We will develop a
portfolio of revenue
producing products
and services that a These services include
participant can use advertising in SSC
if desired. periodicals, participation
in trade shows, consulting
services, etc.
20. Next Steps
1. Write Business Plan
2. Create Projections for Pilot
3. Create Collateral: Video, PowerPoint and Logo
4. Identify Crowdfunding Program
5. Incorporate Community buy-in and Branding
of Sonoma
21. Board of Directors / Expertise
Alison Healy, Julia Donoho
Executive Director SSC Architect and Attorney
Peter Posert
Founded her own non-profit Current standings include Major
Project Architect at County of Owner, Gain Bay
and experience with
Sonoma, Vice President at Wines
managing many others. American Insitute of Architects
Received a Sustainability and Redwood Empire, and Attorney for In 1992, he started
Environmental Management Legal Constructs.com. Built all types working in the Wine
of active and passive solar systems. Business field. 2007
from the Stanford and Presidio Spent 20 years as an architect and
Graduate Schools. 8 in construction management. Founded his own wine
firm in Northern
Tim Holmes, Owner of Andy Simpson, California. Appointed
Kenwood Energy Software Designer to 3 year term as
Graduated from Cal Poly with BA in Economics from UC Santa Community Service
a Mechanical Engineering Barbara and a Wharton MBA. and Environment
degree and a focus in Planning Director for Isla Vista,
Planning and Research coordinator Commission for the
Alternative Energy Systems
and Energy Management. in the Governor's office, Office of City of Sonoma.
Economic Research, Federal Home
Spent 30 years involved with
Loan Bank Board (DC), and
the development and International Monetary Directorate
implementation of energy of the European Union (Brussels).
management Spent 15 years as an investment
projects/programs. banker in London and New York.
22. Kids just
get it!
We get it, too.
HOW ABOUT YOU?
Solar Sonoma County. Clean Energy for the Next 7 Generations.
