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Data as the new platform Basic Analytics Joanne Sue Children Community DC (friends, work, neighbors, etc.) Retailer CPG company Gov’t Insurance Company Fishbowl Legend: Existing Opportunities  Business Model Extension opportunities  Possible threats/opportunities Real time  Insurance premiums Educational Institution
(PERCEIVED) EMPOWERMENT FISHBOWL PERSONAL DC* PUBLIC DC* ENABLER COMMUNITY DC* REGULATION SOCIAL NETWORKS SEARCH KNOWLEDGE WIKIPEDIA TRUST SHARING HAVING CHOICE TRANSPARENCY RELATIONSHIPS (A)LIVE TARGETTING ANALYTICS SEMANTICS TAGGING DATA AS CURRENCY DATA MARKETPLACE TRENDS.me REAL TIME INSURANCE PREMIUMS PULLED DATA DATA CENTER SELF ACTUALIZATION CONTROL AUGMENTED REALITY SMARTER PLANET LESS WASTE ALWAYS ON PERSONAL BRAND UBIQUITOUS TWITTER SELF CORRECTING WEB 3.0 TRADE OFFS/UP ON MY TERMS OMBELICO DEL MONDO ON DEMAND 3G DATA WARS WISDOM OF THE CROWDS MATCH MAKING RECRUITING CUSTOMER  IS THE PRODUCT AVATAR ORACLE OUTSOURCING VOYEURISM FIND MARKET OF 1 Twine.com *Digital Context THERAPIST PERSONALIZED MOM & PAP STORE TREATMENT
Value Proposition “ Trust that you don’t need to waste time searching as the things/people you are looking for will find you” “ Pay the price as if you were a market of one” “ Know your customers like a mom and pap would” Fishbowl Business Model Canvas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Results The “thoughtless” shopping /production  experience

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Product Map

  • 1. Data as the new platform Basic Analytics Joanne Sue Children Community DC (friends, work, neighbors, etc.) Retailer CPG company Gov’t Insurance Company Fishbowl Legend: Existing Opportunities Business Model Extension opportunities Possible threats/opportunities Real time Insurance premiums Educational Institution
  • 2. (PERCEIVED) EMPOWERMENT FISHBOWL PERSONAL DC* PUBLIC DC* ENABLER COMMUNITY DC* REGULATION SOCIAL NETWORKS SEARCH KNOWLEDGE WIKIPEDIA TRUST SHARING HAVING CHOICE TRANSPARENCY RELATIONSHIPS (A)LIVE TARGETTING ANALYTICS SEMANTICS TAGGING DATA AS CURRENCY DATA MARKETPLACE TRENDS.me REAL TIME INSURANCE PREMIUMS PULLED DATA DATA CENTER SELF ACTUALIZATION CONTROL AUGMENTED REALITY SMARTER PLANET LESS WASTE ALWAYS ON PERSONAL BRAND UBIQUITOUS TWITTER SELF CORRECTING WEB 3.0 TRADE OFFS/UP ON MY TERMS OMBELICO DEL MONDO ON DEMAND 3G DATA WARS WISDOM OF THE CROWDS MATCH MAKING RECRUITING CUSTOMER IS THE PRODUCT AVATAR ORACLE OUTSOURCING VOYEURISM FIND MARKET OF 1 Twine.com *Digital Context THERAPIST PERSONALIZED MOM & PAP STORE TREATMENT
  • 3.