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Memorable Presentations? Visual
Story…
Pleasure is the flower that passes;
remembrance, the lasting perfume.
~Jean de Boufflers
C
A VISUAL STORY IS AN ILLUSTRATION OF YOUR ENTIRE PROPOSAL THAT
ALLOWS YOUR IDEA TO TRULY STAND OUT, AND EMPOWERS YOUR
CUSTOMER TO TAKE ACTION..
IT TAKES…
COMPELLING, RICH, CAREFULLY CONSTRUCTED ARGUMENT
WITH EVIDENCE,
THOUGHT-PROVOKING INFORMATION
SUPPORTING METAPHOR
CUSTOMER-FOCUSED APPEAL
For example…
C
THE PRICE OF THE UNCONSCIENCE…
Price:
$ ?
Price:
$ (…)
Readytomovemountains??
Available for adoption in Bogotá…
Lovely… Gorgeous…
And more… and more…
Don’t buy or sell!
Adopt!
So? You can not teach a old dog new tri
For more information and examples on visual story
http://storiesthatmovemountains.com/
http://es.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds-
most-captivating-presenters
http://es.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds-
most-captivating-presenters
http://mashable.com/2014/11/20/media-trends-visual-story/
http://www.dtelepathy.com/blog/inspiration/30-compelling-examples-of-visual-
storytelling-on-the-web

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Visual story tips form steve

  • 2. Pleasure is the flower that passes; remembrance, the lasting perfume. ~Jean de Boufflers
  • 3. C A VISUAL STORY IS AN ILLUSTRATION OF YOUR ENTIRE PROPOSAL THAT ALLOWS YOUR IDEA TO TRULY STAND OUT, AND EMPOWERS YOUR CUSTOMER TO TAKE ACTION.. IT TAKES… COMPELLING, RICH, CAREFULLY CONSTRUCTED ARGUMENT WITH EVIDENCE, THOUGHT-PROVOKING INFORMATION SUPPORTING METAPHOR CUSTOMER-FOCUSED APPEAL For example…
  • 4.
  • 5. C THE PRICE OF THE UNCONSCIENCE…
  • 6.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 24. Available for adoption in Bogotá… Lovely… Gorgeous…
  • 25. And more… and more…
  • 26.
  • 27.
  • 28. Don’t buy or sell! Adopt!
  • 29.
  • 30.
  • 31. So? You can not teach a old dog new tri
  • 32. For more information and examples on visual story http://storiesthatmovemountains.com/ http://es.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds- most-captivating-presenters http://es.slideshare.net/HubSpot/what-would-steve-do-10-lessons-from-the-worlds- most-captivating-presenters http://mashable.com/2014/11/20/media-trends-visual-story/ http://www.dtelepathy.com/blog/inspiration/30-compelling-examples-of-visual- storytelling-on-the-web

Notas del editor

  1. What is a memorable presentation? What is the picture about? Why visual? What about language? What about interaction? Situations.
  2. Special memories, why visuals// visual before text// type of visuals// visual storytelling