1. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Google book search
controversy
Google book search
controversy
-NANTHAKUMAR.P.K

2. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
HISTORY of Google
Ĝ A research project by Larry Page and
Sergey Brin turns out to a multi-billion
dollar company that serves worldwide.
Ĝ It steps foot into each and every
innovative and technological fields
possible. The growth of the company since
its incorporation in September 4, 1998 has
been tremendous.

3. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Google book search
controversy
Ĝ Success doesn’t come easy, it comes along
with a lot of issues and controversies. One
such is the Google book search controversy.
Ĝ Google Books is a service from Google Inc.
that searches the full text of books and
magazines that Google has scanned,
converted to text using optical character
recognition, and stored in its digital
database.

4. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Previous versions
Ĝ This service was formerly known as Google
Print when it was introduced at the
Frankfurt Book Fair in October 2004.
Google's Library Project, also now known
as Google Book Search, was announced in
December 2004
Ĝ In December 2004 Google signaled an
extension to its Google Print initiative
known as the Google Print Library Project.
Google announced partnerships with
several high-profile university and public
libraries.

5. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Legal acquisitions
Ĝ Things didn’t go off smoothly and lawsuits
were filed against Google. The negative
aspect is Google Book Search has always
been controversial because it scans books
still under copyright without obtaining
permission from the authors and
publishers.
Ĝ September–October 2005 Two lawsuits
against Google charge that the company
has not respected copyrights and has failed
to properly compensate authors and
publishers.

6. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Legal acquisitions
Ĝ One is a class action suit on behalf of
authors (Authors Guild v. Google, Sept. 20
2005) and the other is a civil lawsuit
brought by five large publishers and the
Association of American Publishers.
(McGraw Hill v. Google, Oct. 19 2005)
Ĝ To overcome these issues, on November
2005 Google changed the name of this
service from Google Print to Google Book
Search.

7. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Mutual agreements to solve the
problem
Ĝ Its program enabling publishers and authors
to include their books in the service was
renamed "Google Books Partner Program“
and the partnership with libraries became
Google Books Library Project.
Ĝ Following this the Complutense University
of Madrid becomes the first Spanish-
language library to join the Google Books
Library Project. Later several other
universities joins to benefit from the
program.

8. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Cntd..
Ĝ The Authors Guild, the Association of
American Publishers, and Google
announced a groundbreaking settlement
agreement on behalf of a broad class of
authors and publishers worldwide that
would expand online access to millions of
in-copyright books and other written
materials in the U.S. from the collections
of a number of major U.S. libraries
participating in Google Book Search.

9. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
advantages
ad
Ĝ The agreement promises to benefit readers,
researchers, and enhance the ability of
authors and publishers to distribute their
content in digital form, by significantly
expanding online access to works through
Google Book Search, an ambitious effort to
make millions of books searchable via the
Web.

10. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Compensation and book rights registry
Ĝ Compensation to Authors and Publishers and
Control Over Access to Their Works and
Google creates a registry that will also locate
rights-holders, collect and maintain accurate
rights-holder information, and provide a way
for rights-holders to request inclusion in or
exclusion from the project.
Ĝ Under this agreement, Google will make
payments totaling $125 million. The money
will be used to establish the Book Rights
Registry, to resolve existing claims by authors
and publishers and to cover legal fees.

11. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Intellectual property rights for it’s
rightful owners
Ĝ The agreement acknowledges the rights
and interests of copyright owners, provides
an efficient means for them to control how
their intellectual property is accessed
online and enables them to receive
compensation for online access to their
works.
Ĝ The settlement agreement resolves lawsuits
that challenged Google’s plan to digitize
and search in-copyright books.

12. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Ease of online access to
millions of books
Ĝ More online Access with greater exposure
for millions of in-copyright works, hard-to-
find out-of-print books, and further
expanding the electronic market for
copyrighted books.
Ĝ It lets you search these works and preview
them online.

13. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Digitization of books worldwide
Ĝ Holders worldwide of U.S. copyrights can
register their works with the Book Rights
Registry and receive compensation from
institutional subscriptions, book sales, ad
revenues and other possible revenue
models, as well as a cash payment if their
works have already been digitized.
Ĝ “It’s hard work writing a book, and even
harder work getting paid for it,” said Roy
Blount Jr., President of the Authors Guild.
He also appreciates this deal.

14. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Benefits of Digitization
Ĝ This agreement creates an innovative
framework for the use of copyrighted
material in a rapidly digitizing world
Ĝ serves readers by enabling broader access
to a huge trove of hard-to-find books
Ĝ Benefits the publishing community by
establishing an attractive commercial model
that offers both control and choice to the
rights-holder in the digital market.

15. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Benefits of Digitization
Ĝ To date, Google has worked with libraries
all over the world to make more than 7
million books searchable through Google
Book Search.
Ĝ Google, along with the libraries creates
new services that will help people with
disabilities such as visual impairment
better experience these books.

16. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
unofficial slogan of Google
"Don't be evil"
Ĝ “Together with the authors, publishers, and
libraries, we have been able to make a great
leap in this endeavor,” said Sergey Brin.
Ĝ “While this agreement is a real win-win for
all of us, the real victors are all the readers.
The tremendous wealth of knowledge that
lies within the books of the world will now
be at their fingertips.”

17. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Protection from a natural
disaster
Ĝ In October 2009, Google countered ongoing
critics by stating that its scanning of books
and putting them online would protect the
world's cultural heritage;
Ĝ Google co-founder Sergey brin stated, "The
famous Library of Alexandria burned three
times, in 48 BC, AD 273 and AD 640, as did
the Library of Congress, where a fire in
1851 destroyed two-thirds of the collection.
I hope such destruction never happens
again, but history would suggest
otherwise."

18. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Protection from a manmade
disaster
Ĝ The earliest burning of books can be
traced back between 4100 and 3300 BCE.
Museums and libraries are the physical
embodiment of culture and history of a
nation.
Ĝ The Jaffna Library, founded in 1841
was burned on May 31, 1981 which
destroyed 100,000 books, Irreplaceable
manuscripts, and palm leafs that were
relevant to the Tamil culture.Yalzhpanam
Vaipuavama, a historical chronological
account of Jaffna was also burned.

19. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Prevention against Universal
Destruction of Books
ĜEven if these catastrophic incidents
could have not been prevented, these
books could have been preserved down
the course of history.
Ĝ currently Google is in the path of
organizing the world’s information and
making it universally accessible and
useful.

20. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Similar projects
Ĝ Internet Archive is a similar project which
digitizes over 1000 books a day, as well as
mirrors books from Google Books and other
sources.
Ĝ Open Library, a sister project of Internet
Archive, lends 80,000 scanned and
purchased commercial e-books to the visitors
of 150 libraries.

21. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Similar projects cont..
Ĝ HathiTrust maintains about 6 million
volumes, over 1 million of which are public
domain.
Ĝ Microsoft funded the scanning of 300,000
books to create Live Search Books in late
2006.
Ĝ Europeana links to roughly 10 million digital
objects as of 2010, from the past 2,000 years
of European history.

22. CHENNAI
3rd Floor, ‘Creative Enclave’,
148-150, Luz Church Road,
Mylapore,
Chennai - 600 004.
Tel: +91 - 44 - 2498 4821
BANGALORE
Suite 920, Level 9,
Raheja Towers,
26-27, M G Road,
Bangalore - 560 001.
Tel: +91 - 80 - 6546 2400
COIMBATORE
BB1, Park Avenue,
# 48, Race Course Road,
Coimbatore - 641018.
Tel: +91 - 422 – 6552921
EMAIL
info@altacit.com
WEBSITE
www.altacit.com
Future visions
Ĝ Providing more access to more books is a
vision Google has never lost sight of in these
years.
I thank each and everyone for your patience and
time.