Open Hotel.com Booking Engine

An Affordable Full Featured Booking Engine that Does More

Services and Information Guide

Open Hotel Booking Engine
by Alternate Image

www.OpenHotel.com

Office: 386-760-1774 Fax: 386-760-5157
132 W. Int’l Speedway Blvd., Daytona Beach, FL 32114
132 W. Int’l Speedway Blvd., Daytona Beach, FL | 386-760-1774 | OpenHotel.com

Table of Contents
Product Features ………………………………………….…….3
A booking engine that’s easy to use and does more

How It Works………………………………………………………4
Transitioning from the trial period to your website

About Our Company……………………………………………..5
It’s important to know and trust who you are working with
WHY HOTELIERS
LOVE OPEN HOTEL: Client References………………………………………………..6
See how hotels of all sizes and types use Open Hotel on their websites
No Per Reservation Fees
Testimonials……………………………………………………….7
No Contracts Read what our clients have said about Open Hotel
Easy to use
Additional Services………………………………………………8
Easy to Setup GDS Integration, website design & hosting, SEO & more

Keep Your Webmaster

Great Customer Support

Affordable Pricing

Features You’ll Love

Free Trial Period


Product Features
No contracts. No per reservation fees. No setup fee. No need to change webmasters.
Easy to use. Easy to setup and even easier to manage.

Variety of Discounts – Customers want to see a great deal. Offer a discounted rate with a
promotional code or general public discount. Offer a percentage off, flat rate, dollars off, or free nights,
length of stay and advanced booking discounts.

Reservation Notifications – Receive a fax and
email whenever a new reservation is made. You can also see
new reservations in your admin area.

Customer Support – Speak to a live person for one on
one training, watch a video tutorial or read the written
instructions for using the booking engine. Send an email to the
support desk for general support requests and our support
team will take care of it right away.

Sell Extras – Add extra items to your rooms for guests to purchase or sell additional add-ons like
meals, attraction tickets and more.

Revenue Reports – See your monthly
revenue and online bookings for each month.
Build a custom report to view how many people
booked using promo codes or other discounts to
monitor your promotions.

Smart Phone Compatible – Open Hotel booking engine page is compatible with most
smart phones! Guests can view your hotel rates right from their mobile phone.


How Does Open Hotel Work?
Starting your free trial will not affect your current website in any way. Use the trial period to become
familiar with the program and add your rates and inventory. Your entire booking engine is
managed from the admin area by a secure login.

The Open Hotel reservation box, once added
to your website, will allow guests to enter their
dates and click off to your Open Hotel results
page, which displays your availability and
rates. From there, guests can book and you
will be notified via email and fax of any new
reservations.

When you are ready to have Open Hotel on your website, have your webmaster swap out the
current reservation box on your website with the Open Hotel reservation box (we have instructions
for your webmaster available). Once the switch has been made, guests will be directed to your
Open Hotel results page when they click to view rates and reserve. Snippets of code for the
reservation box are available in your admin area and your webmaster should know how to make
the change. If you need help just ask!

For more information about adding a reservation box to your website or customizing your results
page, visit www.openhotel.com/webmaster .

Example of how rates display for a room on the results page:


About Our Company
Open Hotel is an online booking engine developed by Alternate Image Web Services.
Alternate Image specializes in developing websites for hotel or travel related industries and
also develops software applications for the web. Our company has been in business since
1998 and has grown to host more than 1200 websites across the nation. Initially, Open Hotel
booking engine was developed for our hoteliers who had their website designed and hosted
with Alternate Image. After many requests from hoteliers who had an existing website and
webmaster but were unhappy with their booking engine, we developed a pricing system to
offer Open Hotel as an “a la carte” software application for hoteliers. Although our booking
engine software has been developed and used by hotels for many years, this is the first
time that we have begun offering it as a stand-alone product.

Hoteliers can keep their existing website and webmaster but switch out their booking
engine to use Open Hotel at our affordable rates. We’ve seen great success with the new
launch of Open Hotel as an individual software application and have helped many hoteliers
cut costs on their monthly booking engine fees without needing to redevelop or redesign
their websites. We’re seeing that many hoteliers are unhappy with the unreasonable
contract terms, high fees, and poor level of support and customer service with the other
major booking engines.

We are a different type of company and have close relationships with our clients, we
encourage you to call and talk to any of our references. Our hoteliers have been with us for
a long time because they know and trust us. We are completely open about all of our pricing
and service terms and never make our clients feel obligated to buy upgrades for services
they don’t want or need. If you would like to add a custom website design, web applications,
GDS integration or SEO services we will be glad to send you a quote. If you are happy with
your current webmaster then by all means stay with them and continue to use our Open
Hotel booking engine. You can learn more about our company and see a portfolio of what
we do by visiting our website at www.AlternateImage.com.


Client References
Hundreds of hotels of all types and sizes across the nation choose Open Hotel for their website’s
online booking engine. Sign-up for a free 15 day trial at OpenHotel.com to see what these hotels
know that you don’t…

St. Augustine Ocean Inn www.StAugustineOceanInn.com 904-471-8010
Small independently owned America’s Best Value Inn franchise in St. Augustine, FL
Greg Trzaska, Owner
Additional Services: Website design & hosting by Alternate Image

Hotel Astor www.HotelAstor.com 305-531-8081
Small sized trendy boutique hotel in South Beach Miami, FL
Jose Cruz, General Manager

Cardinal Hotel www.CardinalHotel.com 650-323-5101
Mid-sized hotel in Palo Alto, California with a high volume of online reservations
Stephanie Wasnek, General Manager
Additional Services: Custom booking engine page upgrade to match their existing website design, GDS Integration

Golden Bear Cottages www.GoldenBear.net 909-866-2010
Historic cabin vacation rentals in Big Bear Lake, CA
Don DiCarlo, Owner
Additional Services: Website design & hosting by Alternate Image and GDS Integration

San Marina Motel www.SanMarinaMotel.com 386-253-7850
Small sized independently owned hotel in Daytona Beach, FL
Sean Patel, General Manager

Perry’s Ocean Edge Resort www.PerrysOceanEdge.com 386-255-0581
Large hotel in Daytona Beach, FL
Peter Coleman, Revenue Manager

Beach Place Guesthouses www.BeachPlaceGuestHouses.com 321-783-4045
Mid-sized beach boutique hotel in Cocoa Beach, FL
Joseph Paulus, Owner
Additional Services: Custom booking engine page upgrade to match their existing website design, GDS Integration

K Royale Lakefront Inn www.KRoyale.com 906-643-7737
Small sized independently owned hotel in St. Ignace, MI
Dolores Muscott, Owner

See more of our client references at www.OpenHotel.com/references


Testimonials
"Open Hotel is a great product that I would recommend to any Hotel. It is very easy to use and self-
explanatory. You find all the features you need for a booking engine. I have got my training on it
and even if I have extra questions I get the support I need. It is important to have that personal
touch and the support team is always available and able to help. I really thank them for their
outstanding service and wish to work with them for years to come. Keep it up!”
Benjamin Regalado, Revenue Manager
Clinton Hotel & Spa

"I would very much like to thank the excellent staff at Open Hotel. Our website was so outdated
and the new one is fresh and exciting. They brought us into the year 2010 and with great pride we
present it to the public.”
Deborah Bailey, General Manager
Best Western Deltona

“This letter is to express my satisfaction with all at Alternate Image. We have been using the
myriad of services you offer for over six years. During that time we have had the need to interact
with all departments: marketing, graphics, accounting and SEO services. We have always had the
best care! The staff is so friendly that we know them by their first names and they know ours. They
are quick to respond to problems and patient while listening to our concerns. We have succeeded
online with reservations and a great web presence with their expertise. We would not know what to
do without them. Thank you to all and God bless.”
Don DiCarlo, President
Golden Bear Cottages Resort

“We have been a client of Alternate Image for about 3 years. We have found their online internet
booking software to be 100% reliable, with absolutely no issues regarding room availability or
rates. Open Hotel is extremely easy to learn and use with great proficiency. The staff at Alternate
Image is exceptionally customer-service oriented and always responds to requests for assistance
in a timely, friendly, manner ensuring that our needs are met completely.”
Aileen Band, Owner
Tropical Manor and Audrey's Beach House


Product and Service Upgrade Options
Open Hotel by Alternate Image is great as a stand-alone booking engine product but
sometimes you just need more. Here is a packet of information about our additional
products and services available through Alternate Image.

GDS Integration

Open Hotel booking engine was developed to enter rates and availability for your website and GDS. Using
one point of management your rates and availability will automatically be sent to all channels including
Sabre, Galileo, Expedia, Travelocity, etc. You no longer need to use the extranet where markups are pricey
and you are forced to use more than one system to enter rates.

Website Hosting

Already have a website design but need to change webmasters? If you’d like to host your website with
Alternate Image, we can copy and move over your existing website so that your booking engine and website
are hosted all on the same website domain.

Application Suite Add-Ons

If you are hosting your website with Alternate Image, add any of our programs, like content management, a
calendar or mailer application to make your site more functional. All programs are easily managed in your
admin area and work with Open Hotel booking engine. Ideal for in-house “do-it-yourself-marketing”.

Customized Booking Page

Match your website and booking engine results page with a new template that will match your existing
website. Once visitors click to go to your booking page they will never know they left your website.

Custom Website Design & Development

Time for a whole new look? Get a custom designed website complete with our full application suite that
works seamlessly with your booking engine to capture guest emails. Our Content Management System
allows you to update your website at any time to keep all your information up to date.

Search Engine Optimization

Being online is not enough. Can people find you? Is your website visible to search engines? All of our
software is search engine friendly and we can help your website climb the rankings for major search
engines by optimizing your meta-tags, creating additional pages of information for search engines, and
submitting your website to search engine directories for additional inbound links. Ask us for more
information about our search engine optimization services and a free report to see where you current
website ranks.

Contact your sales representative for more information and pricing.
We look forward to working with you.


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