Market Xcel company profile

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2. Market Xcel at a glance
Market Xcel is a boutique market research firm that provides custom market research solutions to the clients.
The strong background of the leadership team and the employees allow us to deliver very high quality service. At
the same time the smaller size of our firm, translates into lower overheads, allowing us to provide the cost
competitiveness that cannot be had from the large market research giants
Company Profile:
Establishment Year : 2000 AD MRSI
Number of Employees : 109 • Market Research Society of India
Presence in India : Ahmedabad
Bangalore
Chennai ESOMAR
Hyderabad • European Society of Marketing and Researcher
Kolkata
Mumbai
New Delhi (Head Office)
AIMRI
Pune
Offices International : Singapore • Alliance of International Market Research Institutions (UK)
U.K.
Domestic Affiliates : 11 cities
Field Interviewers (India) : 200 AGMR
Telephonic Interviewers : 50 (Multilingual) • Associated Global Market Research (UK)
Seasoned & experienced researchers; Online panel and
CATI capabilities
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3. About us
Mission :Our mission is to become an entity offering a holistic marketing
research service of any magnitude across regions
Vision :To be the Enterprise of the future and viewed as one of the best &
proficient people to deal with, in areas of our competence
Keys to Success : We focus on balancing three basic metrics for any project:
On-time delivery
Quality
Price
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4. Value Equation
Decades of client- and supplier-side experience
Business Services
Dig deep to understand our client’s opportunities,
HR/Benefits and Research
challenges, and key questions
Training/Education Research
On-point recommendations based on well targeted
research
Industry
Knowledge
World Class
Business
Global Research
Acumen
Capabilities
Client
Accountable Service
Proactive
Communicative Issues Delineation
Responsive Study Design
Flexible Data Collection
Accurate Analysis
Consistent Business Interpretation

5. Role We Play
ONLINE
QUALITATIVE QUANTITATIVE
CAPABILITIES
 Multi-Category Studies  250,000 double opt-in panelists
 Focus Groups
 Personal Interviews  60% panelist spread across 11
 Mini-Groups  B2B CATI Center most researched cities in India
 CAPI Interviews  Key Profiling Parameters :
 In Depth Interviews  Tracking
Gender, Age, Income, Marital
 Observation Techniques  Central Locations
Status, Education & Occupation
 Mystery Shoppers
 Bulletin Board Groups  Sub Panels:
 Self-Administered
questionnaires Personal, Employment, IT, Finan
 On-line Groups
 Internet Surveys ce, Automotive, Leisure, Shoppi
ng & Ailment

6. The Differentiator…
Amidst the research glut in the market, what sets Market Xcel apart is the overall approach towards
providing research services across platforms and categories
Though there are prominent research companies in the field, Market Xcel is one of the few companies,
which works in synonymy with Clients
Working across different verticals has equipped the company with an experience, which proves
beneficial for the Clients in all aspects
Market Xcel provides bespoke services to its clients. The company keenly focuses on the perennial
needs of its Clients thus delivering localized & Client centric solutions
The company is also known for its cost reduction mechanisms. Market Xcel’s low-key profile helps its
Clients to get world-class research services at reduced costs
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7. Industries We Service…
Industry Vertical
Category
(qualitative, quantitative and secondary research)
Automotive Research 2 Wheelers
Study types: Satisfaction, communication testing, preference, product features evaluation 4 Wheelers
& more… LCV & HCVs
Tractors
General Practitioners & Physicians
Healthcare & Pharmaceutical Research Specialists
Study types: Voice of consumer, communication testing, preference, evaluating Hospitals
prescription pattern and drug efficacy & more… Chemists
Path Labs & Research Centers
CTO/CIO/IT Heads
Information Technology Research System Integrators
Study types: Understanding budget spends, brand share, communication testing, ideation Manufacturers & OEM's
research & more… End Consumers
Establishments
Tele-communication Owners & Intenders
Study types: Satisfaction research, brand image, usage and attitude, mobile application Dealers & Distributors
research, network evaluation, retailer satisfaction, impact of number portability & more… Corporate
FMCG Consumers all SEC's
Study types: Sensory research, product test, brand image, usage and attitude, ideation Age & Genders
research, segmentation research, cues to communication & more… Supply Channels
Industrial Research Purchase, Logistics
Study types: Market sizing, trends, growth, feasibility, sector potential, profiling key Benchmarking
players & more… Associate Interviews
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8. …Industries We Service
Industry Vertical
Category
(qualitative, quantitative and secondary research)
Retail Research Modern Format
Study types: Price benchmarking, promos, indexing, mystery audit, feasibility, catchment Cash & Carry
profiling & more… Apparel, Grocery, Durables
Core banking customers
BFSI
Bank branches and ATMs
Study types: Communication testing, product feasibility research, service evaluation at
Credit/Debit card holders
various touch points, satisfaction research, usage and attitude & more…
Insurance policy holders
Township
Real Estate & Property
Convention centre
Study types: Feasibility research, demand-supply measurement, demand for green
Malls
housing, product off-take, city profiling, product mix & more…
Tourist destinations
Food & Beverages Retail
Study types: Blend test, product test, usage and attitude, SKU stocking patterns across Youth
retail formats & more… General consumers
Media General entertainment channels
Study types: Content and character evaluation, brand image, usage and attitude, ideation Movies and Music
research, cues to communication, consumer connect, home immersions, gang-survey, feel Youth
the pulse & more…
Education & Social Research Users – general / BPL families
Study types: Market sizing, course content evaluation, evaluating service parameters, Stake holders
communication testing, barrier analysis – understanding cultural mindsets, assumptions Government and NGOs
and processes & more…
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9. Our Esteemed Clients…
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10. …Our Esteemed Clients
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11. Our Contact Details
Market Xcel Data Matrix Pvt. Ltd.
Key Contacts:
Delhi
Delhi Ashwani Arora
16 Sant Nagar, East of Kailash +91 11 42343503
Mob. +91 9818462100
New Delhi – 110 065
ashwani@market-xcel.com
+91 11 42343500 (Phone)
+91 11 41325150 (Fax)
Mumbai Mumbai
Alwin Samuel
Parvati Industrial Estate
+91 22 43345500
205 Sunmil Compound Mob. +91 9322255571
Lower Parel West alwin@market-xcel.com
Mumbai – 400 028
+91 22 43345500
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12. Thank You!
Your Research Partner
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