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Home Zone 2.0 AKA “the state of FMC and Femtocells” March 17, 2008
Home Zones (What problem is the operator trying to solve)
Current Telecom “Battleground” Mobile  Operators Fixed  Operators VoIP  Operators Who will own voice services in the home? “ Battle for the Building” Fixed-to-Mobile Substitution Fixed-to-VoIP Substitution Mobile-to-VoIP Substitution
The Mobile Operator’s Dilemma How to offer service differentiations Mobile Advantage:  Common Service Experience across the network  Mobile Dis-Advantage:  Common Service Experience across the network  Home Office Hot Spot
Home Zone Mobile Operator Approach for Owning the Home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cellular Home Zone  (Based on Cell ID) Home Zone
Home Zone  Mobile Operator Approach for Owning the Home However, significant concerns with cellular home zones Squeezed Margins  (Same Cost of Service) Standard MoU Home Zone MoU Poor Performance  (In-building Coverage) Revenue Leakage  (Poor Location Accuracy) Cellular Home Zone  (Based on Cell ID) = Home Zone Home Zone (Or Village Zone?)
Home Zone 2.0 Leverage Broadband and Access Points  Mobile Core  Network (Circuit, Packet,  IMS services) UMA Network  Controller (a.k.a. RAN Gateway) Internet &  Broadband  Dual-Mode  Handsets Wi-Fi  Access Point UMTS Standard  3G Handset Femtocells Home Zone 2.0
Home Zone 2.0 Leverage Broadband and Access Points Addresses Home Zone 1.0 Challenges Lower Cost  (Leverage broadband/IP) Standard MoU Home Zone MoU Improved Performance  (Dedicated in-building radio) Targeted Zone  (Radius of access point) Home Zone 2.0  (Femtocell or Wi-Fi) =
Commercial Home Zone 2.0 Services Talk 4 minutes for every  1 minute in your plan when on Wi-Fi £19/month Unlimited calling to land-lines and Orange mobiles when on Wi-Fi € 15/month Add-on plan   Unlimited calling  to US landlines and mobiles when on Wi-Fi $10/month Add-on plan   € 13/month Add-on plan   Unlimited calling to landlines and Telia mobiles when on Wi-Fi Unlimited calling to US landlines and mobiles when on Wi-Fi $10/month Add-on plan   CB Home Run Unlimited calling to US landlines and mobiles when on Femtocell $15/month Add-on plan   Airave
France Telecom/Orange Home Zone 2.0 Success Story
Vision for Home Zone 2.0 Build upon the need for cheap voice Address Threats Pain  Killer Vitamin Open  Opportunities Home Zone 2.0 Connected  Home Compelling  Mobile Data Low Cost, High Quality Voice My Music My Pictures My Videos My Computer My Tasks My Camera My Printer My Network
Vision for Home Zone 2.0 Build upon the need for cheap voice
Femtocell Market Update
2007 Femtocell Market Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Femtocell-to-Core Network Connectivity Primary Implementation Options SIP-Based (a.k.a. IMS based) SIP Internet Security HSS SIP MSC E, D Iu-CS Iu-PS Internet RNC-Based (a.k.a. “Iu-b based”) Iu-b  over IP RAN Gateway (a.k.a. “Iu based”) Internet Iu over IP RNC Existing Mobile  Core Network (Circuit, Packet,  IMS services) Security & Aggregation GW (SMS) GW (SMS) GW (SMS) Femtocell Femtocell RAN GW Femtocell Radio Management Functions Core I/F
Challenges to Femtocell Deployment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ With a very conservative update of new innovative services enabled by femtocell solutions, it could take  as much as five years before carriers go into the black on femtocell solutions .” Stuart Carlaw,  February 2007 £ € $
2008 UMA Femtocell Market Outlook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Femtocell Announcements Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],International
UMA Market Update
3GPP UMA Technology  Rapidly Growing UMA Device Portfolio Terminal Adaptors Dual-mode Handsets Femtocells
2007 UMA Dual-Mode Handset Summary The Year of Commercialization Over 15% of handsets available from Orange FR are UMA-enabled Over 10% of the handsets from T-Mobile US are UMA-enabled France Denmark Commercial UMA Devices Commercial UMA Device Vendors 1M+ ~100K UMA Handsets Sold Commercial UMA Operators YE 2007 YE 2006 France Sweden UK Spain Poland
2008 UMA DMH Market Outlook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
UMA Terminal Adaptor T-Mobile “Talk Forever” VoIP Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Unlimited calling  to US landlines and mobiles from home $10/month Add-on plan   Talk Forever
Conclusion
Strong Industry Recognition "We believe UMA will go down in history as the most important wireless industry phenomenon since the advent of GSM in 1992.“ "UMA, which was believed to have short legs just a year ago, is the predominant technology deployed today to implement seamless FMC between wireless LAN and 2G cellular networks. For those who still believe UMA will be short lived, it can now support 3G, is backed by the 3GPP, has a clear migration roadmap to IMS and is becoming  the default case for femtocells .” Femtocell Dual-mode Handset ,[object Object],[object Object]
UMA: The Platform for HZ2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you
Comparison of Home Zone 2.0 Offers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Shaw Steve

  • 1. Home Zone 2.0 AKA “the state of FMC and Femtocells” March 17, 2008
  • 2. Home Zones (What problem is the operator trying to solve)
  • 3. Current Telecom “Battleground” Mobile Operators Fixed Operators VoIP Operators Who will own voice services in the home? “ Battle for the Building” Fixed-to-Mobile Substitution Fixed-to-VoIP Substitution Mobile-to-VoIP Substitution
  • 4. The Mobile Operator’s Dilemma How to offer service differentiations Mobile Advantage: Common Service Experience across the network Mobile Dis-Advantage: Common Service Experience across the network Home Office Hot Spot
  • 5.
  • 6. Home Zone Mobile Operator Approach for Owning the Home However, significant concerns with cellular home zones Squeezed Margins (Same Cost of Service) Standard MoU Home Zone MoU Poor Performance (In-building Coverage) Revenue Leakage (Poor Location Accuracy) Cellular Home Zone (Based on Cell ID) = Home Zone Home Zone (Or Village Zone?)
  • 7. Home Zone 2.0 Leverage Broadband and Access Points Mobile Core Network (Circuit, Packet, IMS services) UMA Network Controller (a.k.a. RAN Gateway) Internet & Broadband Dual-Mode Handsets Wi-Fi Access Point UMTS Standard 3G Handset Femtocells Home Zone 2.0
  • 8. Home Zone 2.0 Leverage Broadband and Access Points Addresses Home Zone 1.0 Challenges Lower Cost (Leverage broadband/IP) Standard MoU Home Zone MoU Improved Performance (Dedicated in-building radio) Targeted Zone (Radius of access point) Home Zone 2.0 (Femtocell or Wi-Fi) =
  • 9. Commercial Home Zone 2.0 Services Talk 4 minutes for every 1 minute in your plan when on Wi-Fi £19/month Unlimited calling to land-lines and Orange mobiles when on Wi-Fi € 15/month Add-on plan Unlimited calling to US landlines and mobiles when on Wi-Fi $10/month Add-on plan € 13/month Add-on plan Unlimited calling to landlines and Telia mobiles when on Wi-Fi Unlimited calling to US landlines and mobiles when on Wi-Fi $10/month Add-on plan CB Home Run Unlimited calling to US landlines and mobiles when on Femtocell $15/month Add-on plan Airave
  • 10. France Telecom/Orange Home Zone 2.0 Success Story
  • 11. Vision for Home Zone 2.0 Build upon the need for cheap voice Address Threats Pain Killer Vitamin Open Opportunities Home Zone 2.0 Connected Home Compelling Mobile Data Low Cost, High Quality Voice My Music My Pictures My Videos My Computer My Tasks My Camera My Printer My Network
  • 12. Vision for Home Zone 2.0 Build upon the need for cheap voice
  • 14.
  • 15. Femtocell-to-Core Network Connectivity Primary Implementation Options SIP-Based (a.k.a. IMS based) SIP Internet Security HSS SIP MSC E, D Iu-CS Iu-PS Internet RNC-Based (a.k.a. “Iu-b based”) Iu-b over IP RAN Gateway (a.k.a. “Iu based”) Internet Iu over IP RNC Existing Mobile Core Network (Circuit, Packet, IMS services) Security & Aggregation GW (SMS) GW (SMS) GW (SMS) Femtocell Femtocell RAN GW Femtocell Radio Management Functions Core I/F
  • 16.
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  • 20. 3GPP UMA Technology Rapidly Growing UMA Device Portfolio Terminal Adaptors Dual-mode Handsets Femtocells
  • 21. 2007 UMA Dual-Mode Handset Summary The Year of Commercialization Over 15% of handsets available from Orange FR are UMA-enabled Over 10% of the handsets from T-Mobile US are UMA-enabled France Denmark Commercial UMA Devices Commercial UMA Device Vendors 1M+ ~100K UMA Handsets Sold Commercial UMA Operators YE 2007 YE 2006 France Sweden UK Spain Poland
  • 22.
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