1. VON.x, March 17, 2008 FMC: What, Why and How

2. Contents What is FMC? 1 FMC is NOT Easy 3 A Blueprint for planning for FMC Launch 4 Why FMC? 2

4. FMC Indoor Zone Network Evolution What is FMC?

5. Contents Why FMC? 2 FMC is NOT Easy 3 A Blueprint for planning for FMC Launch 4 What is FMC? 1

10. There is a trend for operators to becoming one-stop-shop for all communication services Why FMC? Customer Network Device Service Operator’s Convergence “One stop” Shop Mobile Nomadic Fixed Other Application/ Services Communication Services Outdoor Network In-Door Networks

13. Contents Why FMC? 2 FMC is NOT Easy 3 A Blueprint for planning for FMC Launch 4 What is FMC? 1

16. FMC launch Challenges Every Part of the Carrier’s Organization in delivering and maintaining good user experience FMC is NOT Easy Pre-Sales Sales Installation Service Usage Billing Customer Support FMC Service Customer Experience Significantly impact User Experience

24. Get it Right The First Time, Second Chance Road Is Rocky FMC is NOT Easy An easy-to-understand value proposition is an important factor to FMC penetration Indoor coverage : This is a very tangible benefit for an end customer. improved coverage can be an important message at the point of sale. Low-cost calling : FMC can be used to control costs by encouraging Fixed to Mobile Substitution and reducing churn. These savings can be passed on to customers. High quality/low-cost data connections : FMC will enable the mobile operator to attack the home and the office with innovative multimedia services without regard for network bandwidth limitations. It will allow a mobile operator to encourage the substitution of fixed services for mobile services—akin to Blackberry with email—or introduce new high bandwidth mobile-centric services An FMC service will succeed ONLY if it solves a real customer need

26. Contents Why FMC? 2 FMC is NOT Easy 3 A Blueprint for planning for FMC Launch 4 What is FMC? 1

27. FMC from Concept to Service A Blueprint For Planning For FMC Launch Determining Strategic Options Market Assessment Analysis There are three steps in getting from FMC Concept to Service Launch 1 Developing Business Case 2 Developing Value Proposition Implementation Plan 3 Beta/Soft Launch Planned Architecture Selection

31. Determining Strategic Options – Consumer FMC A Blueprint For Planning For FMC Launch Consumer FMC Convergence Options FMS FMC Home Zone Femto cells SIP/WiFi SMH UMA VCC/IMS or SIP DMH Key Features Essentially a tariff/billing option. Call is kept on carrier’s own network and frequency Calls over WiFi are no longer on carrier’s network. Calls are no longer are on macro network, but on IMS band Integration with Home Gateway, True FMC. Ownership Operator Operator Operator/ Altnet Operator Operator, Altnet Network Req. Licensed Freq, Broadband by consumer WiFi access points Campus-wide WiFi access points* Campus-wide WiFi access points* Special Handset Req. None None Dual mode WiFi/Cellular handset Dual mode WiFi/Cellular handset* with UMA stack Dual mode WiFi/Cellular handset*

32. Determining Strategic Options – Business FMC A Blueprint For Planning For FMC Launch Business FMC Convergence Options FMS FMC Office Zone Femto, Micro, /Pico Cell UMA/ Business UMA On-Premise FMC Hosted FMC Key Features Essentially a tariff/billing option. Call is kept on carrier’s own network and frequency Calls over WiFi are no longer on carrier’s network. Allows for single number and voice mail, simultaneous ring, and mobile PBX functions. Extends mobile PBX capabilities to organizations that don’t own PBX. Ownership Operator Operator Operator Operator Operator Network Req. Campus-wide radio access nodes WiFi access points Campus-wide WiFi access points* Campus-wide WiFi access points* Handset Req. Dual mode WiFi/Cellular handset Dual mode WiFi/Cellular handset* Dual mode WiFi/Cellular handset*

35. Technology and Architecture Selection: FMC Sample Architectures A Blueprint For Planning For FMC Launch Depending on the identified segments and defined service offerings, UMA can be a candidate for consumer FMC and SOHO/Small Business offerings Hosted FMC can be a good technology architecture for FMC offerings targeted to Small Business and Medium size businesses UMA Hosted FMC

37. Implementation Plan: Launch Planning should be realistic. It always takes longer than you think to launch a FMC service A Blueprint For Planning For FMC Launch DMH and Wi-Fi Certification Field Trial Market Trial Technical Product Validation Customer Experience and Operational Validation Full Customer Life-cycle Validation Service Usage Experience Testing Retail Experience Testing Customer Trial Product Certification Cellular Certification Simulations Benchmarking Exercise A typical implementation plan should cover technical validation through market trials and commercial launch Jan Feb Mar Apr Apr May Jun Jul Aug Sep

38. Implementation Plan: Success launch can ONLY be achieved by tight performance measurement /control at the exit of each gate. A Blueprint For Planning For FMC Launch Gate 1 Gate 2 Gate 3 Gate 4 Gate 5 Gates from 1 to 5 will have a clear set of Service Performance Metrics. The SPM from the previous gate will be added to with more SPMs until ORT and Market Test when we have a full set of SPMs FMC Network Infrastructure Product End2Eend test Beta Test ORT Market Test Product End2End test FMC Network Infrastructure Beta Test ORT National Launch

40. Q&A Q&A

41. Q&A Backup Slides

42. Single Identity for Business FMC Backup Slides