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Social Media: Is It Working? Is It Worth It?
- 1. Social Media: Is It Working? Is It Worth It?
- 6. How Many Books Sold?
- 11. Amazon Example
- 14. Grow Bigger Ears (Chris Brogan) bit.ly/vtPU4A
- 18. The size of the bullhorn isn’t as important as the bulls who are listening
- 19. The Today Show
- 20. Crafting Chicks
- 21. Consumer marketing can start before the book is released
- 22. Patina Style
- 23. Put on your deerstalker hat
- 24. BabyLit™
Notas del editor
- Brand Value: The premium a customer will pay for my book above the alternative or The number of times my book is selected instead of the competition
- One thing we learned from social media: What is the value of pre-ordering ? Last year at Digital Book World, Russ Grandinetti from Amazon stated that 1/3 of the first year book sales through Amazon are pre-orders. We have been sending our metadata to Amazon at least six months prior to pub date for a long time. Pre-order marketing! When this author saw that her book was available for pre-order on Amazon, she posted it on her blog along with a link to the pre-order on Amazon. Pre-orders show up on ARA. We saw them shoot up, we were able to get a second print run going based on the pre-ordered demand on Amazon’s site (Amazon doesn’t always place order until right before pub date, so it wouldn’t have shown up in backorders from Amazon)
- Another thing we learned from social media: It’s important to watch what’s going on from the sales side and do your due diligence. Hidden groups, such as closed Facebook groups, bulletin boards, closed blogs, etc. We saw sales jump dramatically for one of our new BabyLit books one day. We couldn’t tell what caused it – our bigger ears list came up dry and there were no other promotions going on. The author and illustrator had no idea. Then a couple of days later a tweet popped out about the book that referenced this book and a discussion on a closed bulletin board. We DM’d the tweeter and found out that this book was mentioned on a bulletin board for a children’s literature group at a university. There was a lot of discussion around this book and a lot of people purchased the book as a result.