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Charmy Care
OUTLINE
I. Problem
II. Solution
III. Business model
IV. Marketing strategy
V. Team background
I. Problem:
800000 children
in the world
Could be saved
every year
Few babies get
the appropriate
food
Children
domestic
accidents
Mothers have
lack of
knowledge
1/3 of babies
between 6 and 23
month-old obtain
sufficient dietary
diversity and meal
frequency.
if only they were
nourished in a way that
fits their needs.
(According to
the World Health
Organisation)
46% of children between
the age of 1 and 4 in the
world die from domestic
accidents
(From Thesis doctorate
in medicine by
Reboli Eric)
54% of women need help
taking care of their baby
(Declared Hajer Araissia:
Researcher doctor at the
Faculty of Humanities
and Social Sciences of
Tunis)
1
II. Solution:
Charmy Care
Charmy Care is the reply
to all the questions and
facts stated previously.
This application is the key
of children nursing.
Food
A nutrition schedule with
the appropriate food
that matches each age,
with the right quantity
and preparation.
2
Follow the child’s physical and
psychological growth.
A record of medical history,
Allergies and previous
treatments. Reminders of
medical check and vaccination…
Advice
Advice on the most
common health
problems, baby’s
hygiene and security
with tutorials…
Health
II. Solution:
Value propositions:
A social network where all mothers can
meet, share experiences, and stories.
Access from anywhere with a special
platform for nurseries.
Multiplatform application.
Secure entrances.
Personalized with: a guide character
“charmy”, a diary, personalized wallpapers and
photos album.
Build on professional trustful resources
pediatricians, nutritionists, medical students…)
Keeps a record of all health information.
Based on an investigation with statistics of
mothers’ problems, needs and suggestions.
Month to month membership plans.
3
III. Business model:
4
Customer
segments
Customer
relationships
Value
propositions
Key
activities
Key resources
Partners
Channels
Revenue
streams
Cost
structure
Developer in
multiplatform.
App designer.
Medical experts.
Community manager.
Developing software
for children.
Value added activities.
Marketing.
App stores.
Website and Facebook
page.
Clinics.
Malls.
keep regular contact
through a mail
newsletter
Asking costumers’
feedback.
Holding special events.
OOREDOO
UNICEF
Research & Development.
Marketing.
Local & Human resources.
Parents
Babysitters
Kindergartens
Social network.
Secure entrances.
Personalized with: a
guide character
“charmy”.
Based on an
investigation with
statistics of mothers’
problems.
Build on professional
trustful resources.
Freemium mode.
Monthly costs of added services.
Advertising.
IV. Marketing strategy:
5
Social
network
Nurseries and
kindergartens
Gynecologists and
pediatricians' offices
Malls and
baby shops
IV. Marketing strategy:
Promotional strategy:
6
1st
year 2nd
year 3rd
year
For the two first years: National and Arab level
Then we determine to reach an
international level
Create a sponsored Facebook page.
Visit medical congress,
malls, baby shops, kindergartens.
Take part in children’ shows
at TV or on radio.
Participate in events to sensitize
moms and promoting our product.
Develop a social network integrating
pediatricians, clinics, hospitals
and kindergartens.
Getting the support of international
or foreign children organizations.
Cooperating with well-known
marketing companies.
V. Team background:
7
Amal ABDELLI
Chief Executive Officer
A 22-year-old ICT
engineering student at
Sup'Com and treasurer
at Netlinks( a technology
association), she passed
a training at the billing
support and VAS
department of
OOREDOO.
Hamdi REJEB
Chief Creative Officer
A 22-year-old ICT
engineering student at
Sup'Com and the
creative leader at
Netlinks Sup’Com.
He was charged of the
design community of
TEDxSupCom and
Sup’Com Open Days.
Marwa BEN MBAREK
Chief Operating Officer
A 22-year-old ICT
engineering student at
Sup'Com and general
secretary at Netlinks. She
contributed in the
organization of several
events such as
TEDxSupCom, NetlinksDay
and TCPC 2014.
Mokhles ELHENI
Chief Technology Officer
A 21- year-old software
engineering student at
INSAT and the technical
manager at Netlinks
INSAT. He is very keen of
coding and he has a great
competence and
impressive technical
skills.
Soumeya MAYARA
Chief Medical Officer
A 23-year-old medical
student, actually enrolled
in 5th year (University of
Medicine of Tunis)
founder of 3
students' organizations :
3S, Research club and
Fandasia. She also did 2
trainings in pediatrics.
Thank you for your attention
Charmy Care
Because we sanctify child care.

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Charmy care

  • 2. OUTLINE I. Problem II. Solution III. Business model IV. Marketing strategy V. Team background
  • 3. I. Problem: 800000 children in the world Could be saved every year Few babies get the appropriate food Children domestic accidents Mothers have lack of knowledge 1/3 of babies between 6 and 23 month-old obtain sufficient dietary diversity and meal frequency. if only they were nourished in a way that fits their needs. (According to the World Health Organisation) 46% of children between the age of 1 and 4 in the world die from domestic accidents (From Thesis doctorate in medicine by Reboli Eric) 54% of women need help taking care of their baby (Declared Hajer Araissia: Researcher doctor at the Faculty of Humanities and Social Sciences of Tunis) 1
  • 4. II. Solution: Charmy Care Charmy Care is the reply to all the questions and facts stated previously. This application is the key of children nursing. Food A nutrition schedule with the appropriate food that matches each age, with the right quantity and preparation. 2 Follow the child’s physical and psychological growth. A record of medical history, Allergies and previous treatments. Reminders of medical check and vaccination… Advice Advice on the most common health problems, baby’s hygiene and security with tutorials… Health
  • 5. II. Solution: Value propositions: A social network where all mothers can meet, share experiences, and stories. Access from anywhere with a special platform for nurseries. Multiplatform application. Secure entrances. Personalized with: a guide character “charmy”, a diary, personalized wallpapers and photos album. Build on professional trustful resources pediatricians, nutritionists, medical students…) Keeps a record of all health information. Based on an investigation with statistics of mothers’ problems, needs and suggestions. Month to month membership plans. 3
  • 6. III. Business model: 4 Customer segments Customer relationships Value propositions Key activities Key resources Partners Channels Revenue streams Cost structure Developer in multiplatform. App designer. Medical experts. Community manager. Developing software for children. Value added activities. Marketing. App stores. Website and Facebook page. Clinics. Malls. keep regular contact through a mail newsletter Asking costumers’ feedback. Holding special events. OOREDOO UNICEF Research & Development. Marketing. Local & Human resources. Parents Babysitters Kindergartens Social network. Secure entrances. Personalized with: a guide character “charmy”. Based on an investigation with statistics of mothers’ problems. Build on professional trustful resources. Freemium mode. Monthly costs of added services. Advertising.
  • 7. IV. Marketing strategy: 5 Social network Nurseries and kindergartens Gynecologists and pediatricians' offices Malls and baby shops
  • 8. IV. Marketing strategy: Promotional strategy: 6 1st year 2nd year 3rd year For the two first years: National and Arab level Then we determine to reach an international level Create a sponsored Facebook page. Visit medical congress, malls, baby shops, kindergartens. Take part in children’ shows at TV or on radio. Participate in events to sensitize moms and promoting our product. Develop a social network integrating pediatricians, clinics, hospitals and kindergartens. Getting the support of international or foreign children organizations. Cooperating with well-known marketing companies.
  • 9. V. Team background: 7 Amal ABDELLI Chief Executive Officer A 22-year-old ICT engineering student at Sup'Com and treasurer at Netlinks( a technology association), she passed a training at the billing support and VAS department of OOREDOO. Hamdi REJEB Chief Creative Officer A 22-year-old ICT engineering student at Sup'Com and the creative leader at Netlinks Sup’Com. He was charged of the design community of TEDxSupCom and Sup’Com Open Days. Marwa BEN MBAREK Chief Operating Officer A 22-year-old ICT engineering student at Sup'Com and general secretary at Netlinks. She contributed in the organization of several events such as TEDxSupCom, NetlinksDay and TCPC 2014. Mokhles ELHENI Chief Technology Officer A 21- year-old software engineering student at INSAT and the technical manager at Netlinks INSAT. He is very keen of coding and he has a great competence and impressive technical skills. Soumeya MAYARA Chief Medical Officer A 23-year-old medical student, actually enrolled in 5th year (University of Medicine of Tunis) founder of 3 students' organizations : 3S, Research club and Fandasia. She also did 2 trainings in pediatrics.
  • 10. Thank you for your attention Charmy Care Because we sanctify child care.