A session at Digital Shoreditch Festival 2013
As you know in fashion, much like in tech, one day you are in and the next you are out, what are the Do & Don'ts for digital trends? Trendsetting has gone social & fashion brands move fast to keep up.
26. ● Fashion GPS
● Editd
● ShopToko
● The Runthrough
● Joor
● The IdeaLists
27. Summary
THE REINVENTION OF RUNWAY SHOWS
As live as it gets* The Show: Level up *
Watch&Shop
FRONT ROW
MIXING ONLINE & OFF LINE
Interactive dressing
rooms/mirrors/store windows * In-store
use of iPads & mobile * * Interacting
with products
WEARABLE TECH
FROM B2B WITH LOVE