1. aCH
A m a n da C . H i l l
Design Thinker and Strategist
Design Management and Art Direction
Advertising and Graphic Design
Photography
Professional Design Portfolio 2011
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2. aCH
Table
of C o n t e n t s
Introduction
Bio 3
Vision 4
Process 5
Design Management Defined and Visualized 6
Design Thinking Defined and Visualized 8
Works
Design Management and Art Direction 10 - 20
Advertising Design 21 - 34
Graphic Design 35 - 40
Photography 41 - 47
3. A m a n da C . H i l l
M. A. Design Management
Savannah College of Art and Design
B. F. A. Graphic Design & Photography
University of North Carolina at Greensboro
A. A. Visual Arts
Wake Technical College
Strategic Liaison for Corporate Creativity
Enthusiastic team player who is energetic, focused, goal and detail oriented. Hard working
and driven multitasker who thrives in fast paced environments, eagerly accepts challenges,
and reliably meets deadlines. A positive, personable, upbeat, and intuitive natural born leader
who values interdisciplinary collaboration. Tenacious problem solver who consistently exhibits
excellent interpersonal communication and public relations skills. A facilitator of creative
thinking who approaches life’s challenges as opportunities for design.
Contact
tel. 919.306.4405
mail amandahill7@gmail.com
web www.coroflot.com/amandachill
www.linkedin.com/in/amandachill
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4. i will
aspire to
create
work
facilitate
foster design
live to
share with others..........
think strategically
innovatively ideate
<<<<<<< express a
unique approach :::::::::::::::
+ artistic form.
5. ACH process
0 Research
Identify Market Need
Classify Wicked Problem
5 1
Research Users
Research Demographic
Iterate Explore & Ideate
Field Implementation Brainstorm Tactics
Research & Observe Creative Strategy
Identify Need Mind Mapping
Iterate Process Design Charette
4 Finalize
Final Reviews
2 Plan
Final Design Direction Set Objectives
Final Prototyping Manage Timeline
Production & Presentation Scenario Building
Collect & Distribute Resources
3
Delegate Design Direction
Design
Working Team
Team Reviews
Design, Edit, Design
Prototyping
5 5
6. aCH
Design Managers, we bridge the gap.
Our goal, as creative leaders, is to foster innovative ideation through the
implementation of design principles and strategic thought. We strive
to synchronize individuals of corporate culture, those who commonly
misunderstand one another, in order to cultivate creativity and design. We are
facilitators of creative teams. Teams made of players in and outside of the art
and design industries. We act as liaisons among “entities”, embodying the role
of “communicator” for internalized creative ideas; the realized and unrealized.
We excite and cultivate innate knowledge and skill, grow the potential and
encourage its maturity, as a visualized concept. Any form. Any function.
(A. Hill, January 2009)
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7. Vision
Design at the
level of
strategy
Process
Design at the
level of
tactics
Content
Design at the
level of
operations
aCH
A m a n da C . H i l l
Design Management Visualized
Design Managers achieve innovative and strategic solutions by integrating design
as a process into business models at the level of strategy, tactics, and operations.
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8. aCH
Design Thinking, a vehicle for human centered change.
Future aspirations ensue roles of Strategic Management by way of Design
Thinking. Such thinking entails approaching business tasks as wicked problems
which are solved to enhance human life, relationships, and ecology. To solve such
problems thorough research, ideation, and implementation of iterative design
processes are undertaken; of which to achieve, innovative and cutting edge
human focused solutions for a quickly evolving and user centered economy. I am
an advocate for design, passionately pursuing a career approaching business as
an enterprise and vehicle for human centered change. (A. Hill, October 2009)
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9. aCH
A m a n da C . H i l l
Creative Thinking and Culture Visualized
To foster creative culture the above elements, as identified by creatives
in the study “Creative Cognition”, should be present.
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11. Creative Cognition
Research Proposal
SCAD MA Final Project
Ethnographic + Contextual Field Study
Researcher, Design Manager, Art Director
Visualization Showcasing Workshop Presentation
aCH
A m a n da C . H i l l
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12. aCH
A m a n da C . H i l l
Creative Cognition
Research Proposal
SCAD MA Final Project
Ethnographic + Contextual Field Study
Researcher, Design Manager, Art Director
Designed Proposal Book, Visualizations, Mind Maps
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13. aCH
A m a n da C . H i l l
Project C4 Proposal
Herty Development Center Multi Media Package
SCAD Design Management
Ethnographic and Contextual Field Study
Design Manager, Lead Conceptor, Art Director
Designed Proposal Book, Visualizations, Mind Maps
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14. aCH
A m a n da C . H i l l
Vari-X Design
Piedmont Triad Film Commission
Strategic Plan
Design Manager and Art Director
Designed Proposal Book and Visualizations
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15. Modeli
ng Tec
hnique
Culture
M odel
Facebo
ok
Flow M
odel
Office
Coffee
Artifac Shop
t M odel
Sequen
ce M od
Task Fl el
ow
Artifac
t M odel
Sequen
ce M od
Home Task Fl el
ow
Artifac
t M odel
Sequen
ce M od
Task Fl el
ow
Sequence
Model -
Office
Domain Registry
Trigger: Lun
ch time
Get lunch The sequen
form brea using Fac ce Model shows
Designers k room ebook at
a office.
the ruotin
e of
(Intent: Rel Break Down
ax
Check wor and broaw Facebo
k mai ok)
Account there is noth l make sure
ing urgent
1 She still
nee
User phone dur d to answer the
Administrators
ing the lun office
not just ch time.
Groups Mark Zuckerberg Check pers
onal mail using Fac
relax and
ebook.
enjoy her She can’t
luch and
and log in 2
Facebook Go to sup Her lunch
Facebook ervisor’ time and
s office is interru
pted by
the use of
her superv Facebook
isor.
Check frien
ds’ profile Go back
something and write
Stake Holders on friends’ accept or
to Homepa
ge Findings
wall decline inva and
Investors tations
1
She usually
wall paper receives Sex Anwser offic lunch tim brows Fac
and the City e phone e, and it ebook dur
that she is the firs ing the
Wall Paper Minimize goes to. t webisde
Kim tags Kelli from Erin 1 Fackbook
User e in photo albu
m 1
Users 2 She can’t
Networks
sta
Facebook 2 even in the y on Facebook
lunch tim too long
Go back e.
Friends receives mar
tini from Sara
to homepa
ge andon brot
writes che
ck “Notific
her’s wall Facebook 3
She only
atio spe
apple martini
n” CalFa by
led mi sup She always nds 15 minutes
ly erviser and check just look around
notifacatio
each tim
Facebook
e.
chat is inter able to wri ns ,and she
rupted due te
lost internet to or post pict something on frie is not
connection ure. nds’ wall
Bekah write
s cousin send free gift flow
initiates chat on wall s er
initiates chat with Christy friend requ
with Laura using chat est
aCH
using chat application sends flower
application to Mom for
A m a n da C . H i l l
birthday
writes on cous
in
Lisa’s wall
Kellie Glees
sends requ
est
Obama supp to join
ort group
on initiates chat
using chat
with sister
application
RSVP to part
y
receives brea
st cancer unsure of staff
awareness meeting
invite location & assi
Facebook gnment sends invite
to
Groups/Netw weekend part
y
ork s notifies of staff
meeting
Facebook
Coworkers
Online Social Networking Proposal
Facebook User Research Project
SCAD Design Management
Ethnographic and Contextual Field Study
Design Manager, Art Director, Researcher
Process and Proposal Book, Visualizations
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16. aCH
A m a n da C . H i l l
Cannes Future Lions Competition
White House Black Market
Multi-faceted Technological Campaign
SCAD Advertising Project
Designed Ads, VDP Mailers, Web, Identity
Composed USP, Client Proposal, Presentation
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17. aCH
A m a n da C . H i l l
Harley Davidson Ad Campaign
Women Riders Month Initiative
SCAD Advertising Project
Designed Ads, Identity, USP
Composed Client Proposal, Presentation
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18. Harley Davidson Ad Campaign
Women Riders Month Initiative
SCAD Advertising Project
Designed Ads, Identity, USP
Composed Client Proposal, Presentation
aCH
A m a n da C . H i l l
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19. aCH
A m a n da C . H i l l
Crime Net
Television Broadcast Network Campaign
SCAD Advertising Project
Designed Ads, Logo, Identity, USP
Composed Client Proposal, Presentation
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20. aCH
A m a n da C . H i l l
Cooking Light Magazine
Ship Shape Cruise
Event Branding Campaign
Ideated and Designed Collateral
Managed Production and Delivery
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22. Bene
fiting
St. Ju
de Chil
dren
’s Resea
rch
Hosp
ital
save
the d
ate
Harvest of Hope
Harv
est o
f Ho
pe
Save the Date...
To benefit St. Jude Children’s Research Hospital
Harvest of Hope
October 9, 2008
aCH
A m a n da C . H i l l
Linbrook Hall, Trinity, NC
For Reservations, Donations, and Sponsorship Opportunities
Contact Ashley Smith (724) 554-9716 Suzie Q Brown
St. Jude Children’s Research Hospital
3 Giving Lane
Greensboro, NC 27401
Bluezoom Sensory Marketing
St. Jude Fund-raiser “Harvest of Hope”
Logo, Letterhead, Invite
Ideated and Designed
Comped for Client Presentation
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23. aCH
A m a n da C . H i l l
Vari-X Design
Business Card and Stationary
Designed around Client’s Selected Typeface
Ideated, Designed ,Produced, Delivered
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24. aCH
A m a n da C . H i l l
Vari-X Design
Mile High Shooting Accessories
Identity and Branding Campaign
Logo, Letterhead, Business Cards
Comped for Client Presentation
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25. aCH
A m a n da C . H i l l
Vari-X Design
Identity and Branding Campaign
Logo, Letterhead, Business Cards
Designed and Produced
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26. aCH
A m a n da C . H i l l
Vari-X Design
Birthday Party Invitation
Designed around Client’s Party Theme
Ideated, Designed ,Produced, Delivered
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27. aCH
A m a n da C . H i l l
Vari-X Design
Baby Shower Party Invitation
Designed around Client’s Party Theme
Ideated, Designed ,Produced, Delivered
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29. aCH
A m a n da C . H i l l
Cooking Light Magazine
Mrs. Dash Ad Proposal
Recipe and Shopping List Note pad
Ideated and Designed
Comped for Client Presentation
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30. Introducing A New Way to Eat Fruit. ™
We’ve bottled up bits of our favorite fruits in a rich
juice blend. The result is an all natural, no sugar
added, 110-120 calorie snack that’s pure perfection.
Find it in the produce section next to chilled cut fruit
or premium juices.
Get $1 off your Fruit2day at fruit2day.com
aCH
Fruit2day is now available at:
A m a n da C . H i l l
• Albertsons • Ralphs
• Bristol Farms • Vons/Pavilions
• Gelsons • Whole Foods
• Henry’s • Recipe
• Staters • Fruit2day Ice Pops
The Perfect Healthy Holiday Treat.
Simply pour Fruit2day into your favorite popsicle
molds or fill paper cups almost to the top with
Fruit2day, cover with plastic wrap and push a
Cooking Light Magazine wooden ice pop stick through the center
Fruit2day Ad Proposal of the plastic.
Recipe Card Freeze until firm, unmold or tear away the plastic
Ideated and Designed cup and savor the fruity sweet fun.
Comped for Client Presentation
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31. aCH
A m a n da C . H i l l
Cooking Light Magazine
Client Campaign Proposals
Full Page Ads
Ideated and Designed
Comped for Client Presentation
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32. If you can’t get a good eight
better pressure relief
Our Pressure Relief Inlay is designed
to
virtually eliminate pressure points that
better body support
The only mattress designed in
cause tossing and turning.
aCH
ns
A m a n da C . H i l l
conjunction with orthopedic surgeo
rt.
to give you the best possible suppo
Bluezoom Sensory Marketing If you can’t get 8 hours of
sleep,
Get a Better Six Campaign
Ads and Pillow Protector Proposal
Ideated and Designed
Comped for Client Presentation
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33. aCH
A m a n da C . H i l l
Dove Ad Proposal
Campaign for Beauty
SCAD Advertising Project
Designed Ads, Identity, USP
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34. aCH
A m a n da C . H i l l
Cooking Light Magazine
Target Ad Proposals
Full Page Ad and Cover Insert
Ideated and Designed
Comped for Client Presentation
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36. aCH
A m a n da C . H i l l
Poised. Stability.
Fine Art Poster
Ideated and Designed
Inspiration :: Dali
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37. aCH
A m a n da C . H i l l
Suggestive. Tranquility.
Fine Art Poster
Ideated and Designed
Inspiration :: Kandinsky
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38. aCH
A m a n da C . H i l l
Yes To [K]outure
Fine Art Poster
Ideated and Designed
Inspiration :: NYC Fashion Week
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39. aCH
A m a n da C . H i l l
Change for a Brighter Planet
Poster for Sustainability
Earth Day Poster Session
Ideated and Designed
Inspiration :: Brighter Day
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40. aCH
A m a n da C . H i l l
An intimate book inspired by Stefan Sagmeister’s
What I’ve Learned In My Life So Far. A
visualization of seven personal quotes. The
texturized backgrounds are manipulated
textile patterns with embedded type.
A vibrantly colored and transparent
overlay with its own design and
type rest atop each page.
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