Pricing for communications continue to evolve. As vendors seek new ways to sell products in tough economic times how can you assure your project decisions provide the best value for your communication investement?
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Pricing and Budgeting for IP Telephony and UC
1. Pricing & Budgeting for IP Telephony and UC 1 Planning for new technology with smaller budgets… Presented by Doug Carolus, MBA N’compass Solutions
2. 2 1996 2003 2009 Functions in Hardware Functions in Software Evolution to Software Architecture ……call processing function has been transformed over the years. Most of the intelligence for call processing now lies in the software component of the call-control solution. R&D, entrepreneurial endeavor, and innovation are also shifting to the software side. With creative energies expended to the software, the approach to pricing has logically evolved toward device licensing.” - Cisco UCM Licensing Pricing Model Q&A document (2008)
5. <20% of enterprise-class companies have fully implemented IPT3 Current IPT and Unified Communications Market Estimated UC Revenue for Products and Services: 2007: $22.6B 2010: $44.3B Source Data from Microsoft, Wainhouse Research and In-Stat
7. 5 Business Edition added to CUWL in 2008 and intended for <500 employees, < 20 sites. Entry Edition added to CUWL in 2009 and intended for Telephony and Mobility only CUWL Comparisons
10. What are the costs, benefits, and risks associated with each viable alternative?
11. What is the best solution (current state, upgrade, migration, “rip & replace”)?
12. Can the best solution be “built” and supported; in what timeframe?
13. The final step is to answer the question: Should we implement the solution?7 Before you buy - have you done a Feasibility Study ?
14. THANK YOU! 8 N’compass Solutions www.ncompass-inc.com Douglas Carolus dcarolus@ncompass-inc.com 612.437.1477
Notas del editor
UC and collaboration is expected to see significant growth delivered as a hosted service according to a new study released by Wainhouse Research. Heavyweights Microsoft, Cisco, and IBM are all investing heavily to create offerings that integrate with their existing unified communications products into a hosted services framework.Wainhouse Research forecasts this services segment will grow to $13.4 billion by 2013 with a compound annual growth rate of 19%.The report predicts significant growth through 2013, with market expansion coming from hosted voice providers ($18 million in 2008 to $3.4 billion in 2013) and messaging providers ($1.3 million in 2008 to $3.1 billion in 2013) branching into UC offerings. In addition, the audio conferencing services market is expected to see significant minute usage growth, but only small revenue growth due to falling average selling prices while hosted video bridging is not expected to grow in any significant way.By contrast, the growth rate of UC products is forecast to hover around 1%, hampered by stagnation in the telephony market, according to a companion report."The hosted unified communications market is poised for significant growth. We see a convergence among providers offering hosted messaging, hosted voice, and hosted conferencing because enterprises will be asking for a bundled unified services offering. Larger providers in any one of these individual markets will either expand organically or acquire capabilities from smaller companies offering complimentary services. Furthermore, hosted UC services are not just for the small to medium business space. Large companies who now outsource both email and audio/Web conferencing will be looking at adding presence-enabled messaging and conferencing as well as click-to-call and click-to-conference capabilities," states Wainhouse Research Senior Analyst and Partner E. Brent Kelly.