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amanpreetbhamra
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UNIT – II Entrepreneurial Opportunities In Contemporary Business Environment
MULTI LEVEL MARKETING
MLM ,[object Object]
A Distributor, member, affiliate, partner or associate - gets customers and recruits and trains another sales rep to get customers.
The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.,[object Object]
The Traditional Company ,[object Object]
Once a sales manager is overwhelmed, the company can hire another manager or convert a sales rep into a manager. ,[object Object]
The Multi Level Company ,[object Object]
The MLM company only pays commissions, not salaries.
This is beneficial to the company because of rapid expansion by the number of trained sales reps.
This is also beneficial to the sales reps because their income isn’t limited to only what they can sell - they can also earn commissions for having trained other sales reps.,[object Object]
MLM is Organic Organically, the MLM industry is a fantastic model. Here’s why: ,[object Object]
A person shares a business idea with another

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Network marketing

  • 1. UNIT – II Entrepreneurial Opportunities In Contemporary Business Environment
  • 3.
  • 4. A Distributor, member, affiliate, partner or associate - gets customers and recruits and trains another sales rep to get customers.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. The MLM company only pays commissions, not salaries.
  • 10. This is beneficial to the company because of rapid expansion by the number of trained sales reps.
  • 11.
  • 12.
  • 13. A person shares a business idea with another
  • 14. The person who shares the business with another ONLY profits IF the person they shared the business with succeeds.These three steps are the organic concepts of MLM and are absolutely brilliant.
  • 15.
  • 16. MLM's are also criticized for being unable to fulfill their promises for the majority of participants
  • 17. The exploitation of personal relationships for financial gain
  • 18.
  • 19. Low overhead Costs – No marketing infrastructure cost
  • 20. Entry into new markets easily and quickly
  • 21. Can introduce and demonstrate innovative products
  • 22.