1. Results Presentation
TEDxEdges
October 1st, 2010
Portimão, Algarve
11 November 2010

2. Agenda
Key Highlights
TEDxEdges 2010 | November 2010
Strategic Review
Association Remuneration

3. Key Highlights
Financial highlights
Euro
Operating Revenues
Contribution from Sponsors **
Net Income (VAT at 21%)
Capex
EBIT minus Capex
Operating Free Cash Flow
** – Note that €7.850 are attributed to non-payed POs (expected in 60 to 90 days): CCDR-
Algarve, CISCO, CGD, CRIA (Univ. Algarve) haven’t payed as of 11-11-2010.
€ 9.850,00
€ 7.381,19
€ 13.200,00
€ 10.909,09
€ 5.527,56
€ 3.236,66
Net Income minus Capex (in case of default of sponsors) € 3.333,59

4. Agenda
Key Highlights
TEDxEdges 2010 | November 2010
Strategic Review
Association Remuneration

6. Business strategy led by
innovation and best in class
operational execution
20102009 2011
TEDxCoimbra
(16 de Outubro 2010)
TEDxEdges
(18 September 2009)
TEDxLisboa
(15 May 2010)
TEDxOPorto
(21 March 2011)
TEDxOPorto
(21 March 2010)
300
400
200
100
0
TEDxAveiro
TEDxEdges
(1 October 2010)
300 attendants
average=250 pax

8. TEDxEdges offers a true
long-tail experience
2010 (TEDxEdges over-the-top)
•TEDxEdges
Poster (Gold
for Posters -
CCP) in 2010.
• First TEDx in
Portugal:
started a TEDx
revolution in
the country.
PioneerModelPrizes
• ~600 friends
on Facebook
group.
• 30+ videos.
• 100+ photos

9. Key Performance Indicators
amarelito
I was luckyenough tosee this presentation
Live in Portimão. It was great!
Congratulations! Thank you Ricardo!
TEDxEdges was the 2nd most tweeted hashtag in Portugal.
Great speech from my TED exEdges fellow
speaker Ricardo: Teenagers as
entrepreneurs: Aaaaaccctiiooooon!
+20 likes
+ comments
2009
Distribution2010
• Total of 30 video items. HD
720p.
• About 1000 Gb of raw
unedited video.
• More than 7h of video to be
put on a BlueRay disk.
• VoD for ZON (no show due
to contract misunderstanding)
• Total of 16 video items. Over
10K combined views.
2.5K
views
in 5 days:
0.3K
views
Production
2010
1st video (only)
http://www.youtube.com/watch?v=grj3IwHBEA8

10. International Audience
Video streaming stats: Portugal, UK and Spain on the TOP3
Streaming
• Total of 25K visits.
• Over 20K from Portugal:
Conclusion:
• TEDxEdges in English didn’t
prove to be an added valued
option.
• Most traffic comes from
Portugal (86,7%).
• Re-think communication
strategy.
SiteVisits
01-10-2010
0.5K
views
Since Online (01-06-2010)
Portugal 21.288
US 518
UK 474
Others... 2.288
Total 24.569