These are the slides from my presentation at the International Content Summit. They cover a lot of the lessons that the iCrossing Content & Social Media teams have learned about content strategy, networks, social media and branded content.

1. Interna'onal
Content
Summit
London
:
:
24.11.10
Antony
Mayfield,
iCrossing
CONTENT|SOCIAL
1

2. in media & marketing
EVERYTHING
is up for grabs
2

3. iCrossing started with
NETWORKS
3

4. and added
CONTENT &
SOCIAL
4

5. so how do we make
CONTENT
work with
SOCIAL?
5

6. MUST READ!
6

7. but WHERE?
is the wrong question to
begin content strategy with
7

8. WHO & WHY
are better
8

9. STORIES
& NUMBERS
are key to success
9

10. keep your
Social+Content
people close together
10

11. TENSION IS GOOD
11

12. TENSION IS GOOD
11

13. DEFAULT TO SOCIAL
12

14. DEFAULT TO SOCIAL
13

15. DEFAULT TO SOCIAL
14

16. TECHNICAL
findable
portable
shareable
15

17. DESIGN
platforms
principles
processes
16

18. MEASUREMENT
is part of creative
17

19. LITERACY
18

20. E-BOOKS
http://goo.gl/NrTZj
19

21. meandmywebshadow.com
20

22. Email: antony.mayfield@icrossing.co.uk
Sites: icrossing.co.uk | antonymayfield.com
Blog: connect.icrossing.co.uk
Twitter: @amayfield / @icrossing_uk
Thank you
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