4. 1. Check your web shadow
That had 2. Be the best/first source of
information about you
nine rules 3. Understand your networks
to manage 4. Be present
personal 5. Be useful
reputation 6. Have public/private policy
online 7. You’re always on the record
8. Get a thicker skin
9. It’s not another world
5. One of them
opened up a
whole other
set of issues...