7. What is Email Design?
So many clients for testing.
AOL Mail
Lotus Notes 7
Outlook 2007
Apple Mail 5
Lotus Notes
6.5
Outlook 2003
Apple Mail 6
Gmail
Lotus Notes
8.5
Lotus Notes 8
Thunderbird
Outlook 2002/
XP
Outlook 2013
Outlook 2000
Outlook 2011
for Mac
Outlook.com
Outlook 2010
Yahoo!
8. What is Email Design?
So many devices for testing.
Android 2.3 &
4.0
iPad 2 iOS 7
Windows XP
iPhone 5 iOS 6
BlackBerry Text
& HTML
Windows 7
iPhone 4S iOS 6
Symbian S60
iPad 2 iOS 6
Windows Phone
7.5
iPhone 5 iOS 7
iPhone 4S iOS 7
OS X
Windows 8
9. What is Email Design?
Each has its own rendering
quirks, so we are challenged
to design to the lowest
common denominator.
11. Where are Email Read?
31% of Americans
use mobile as their
primary method of
accessing the Internet.
Many are mobile-only.
http://blogs.hbr.org/2013/05/the-rise-of-the-mobile-only-us/
30. How to Design Email
For fonts in responsive
emails, consider the size of
the font in both views.
For mobile, you may want to
increase the size slightly.
31. How to Design Email
When including images in a
responsive email, note that
the same image will display in
both views.
So be careful with extremely
short but wide images.
32. Links
List of email client features:
http://www.campaignmonitor.com/css/
The Rise of the Mobile Only User:
http://blogs.hbr.org/2013/05/the-rise-of-themobile-only-us/
Places for email design inspiration:
http://www.campaignmonitor.com/guides/design/
inspiration/