1. Marketing ZEH
. . . the Story of Nexus EnergyHomes
SIPA Conference
Wednesday, April 3, 2013

2. NEXUS EnergyHomes
• Industry
• The Nexus
• Secret Sauce
• Products & Technologies
• Selling Value
• Marketing
• Performance
2

3. 3
Residential Construction Industry

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5. 5

6. Residential Construction
6
Courtesy of Sam Rashkin, Chief Architect DOE

7. Nexus EnergyHomes
• Goal
– Revolutionize home
building
• Mission
– Promote greener earth
– Conserve resources
– Save energy & money
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8. Secret Sauce 8

9. Design
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10. Indoor/Outdoor Living
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11. Story of North Pointe
• First Nexus Community
• Frederick, MD
• Affordable Housing
• High Performance
Homes
– Latest products &
technologies

12. Super Insulated Building Enclosure
• Benefits:
– Comfort
– Quiet
• Technology:
– SIPs
– Spray foam
– Spray sealant
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22. Ultra-efficient Heating & Cooling
• Benefits:
– Save energy
– Optimize comfort
• Technology:
– Geothermal heat pump
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23. Continuous Ventilation
• Benefits:
– Even temperatures
– Fresh air
– Enhanced IAQ
• Technology:
– Energy recovery
ventilation (ERV)
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24. Superior IAQ
• Benefits:
– Clean indoor air
– Healthy
– Reduced allergens
• Technology:
– ERV system
– HEPA filtration
– Nexus CleanAir systems
– Whole-house central vacuum
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25. Nexus CleanAir
• Powered by Nautic Air
– MERV 14 filtration
– UV TiO2 purification
• Cleans down to 0.0001
Microns
• Clean Room Quality
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26. Optimized Water Heating
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• Benefits:
– Save energy
• Technology:
– Desuperheater
– Gas water heater

27. ENERGY STAR Lights & Appliances
• Benefits:
– Reduces utility bill
• Technology:
– Enhanced quality, and
durability, and
performance
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28. PV Power Generation
• Benefits:
– Near net-zero
• Technology:
– PV generates
electricity from the
sun
– Made in the U.S.
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29. NexusVision Smart Systems
• Latest technology
• Whispering House
– Security
– Lights
– Thermostat
– PV Production
– Energy Consumption
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http://www.alarm.com/

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http://enphase.com/products/enlighten/

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http://www.eragy.com/consumer-energy-monitoring.html
NexusVision: Energy Used

32. Nexus Interiors
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“Bet on the Sun”
http://www.nexusenergyhomes.com/news/video-gallery

36. Selecting Products & Technologies
• Nexus EnergyHomes
– Performance: Standard
– Options: Personalize
• Affordability
– First Cost
– Installation
– Durability
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37. Selection
• Superior Product?
– Energy efficient
– Green
– Value
• Whole House?
– Integration
– Installation
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38. Continuous R&D
• What’s next
• What’s trending
• Solutions
• The Next Big Thing
38Courtesy of Zagg Blog, www.zagg.com

39. Example: Selecting SIPs
• Superior Product
– Energy efficient
– Consistent product
– Easily upgraded
• Whole House
– Ease of Installation
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40. Selecting SIPs
• Additional Benefits
– Disaster resistance
– Durability
– Quiet
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41. Selecting SIPs
• Types
– Typical Nexus: EPS
– Polyurethane
– Neopor
– XPS
• Construction
– Stacked
41

42. Not Selecting SIPs Roof
• SIPs Roof
– Rooflines too complex
• SIPs Attic Insulation
– Structural lid
– Hanging
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43. Nexus Sales Process
• Nexus Select
– www.nexusenergyhomes.com
– Community
– Model
– Floor plan
– Options
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44. Nexus Select
Discover your home @:
www.nexusenergyhomes.com
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45. Real-Time Options & Pricing
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46. Selling Value: Benefits
• Value is benefits . . .
– Healthy Homes
– Sustainable Lifestyle
– Enhanced Comfort
– Save Energy &
Money
.
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47. Selling Value
• Green goddess
• Lower carbon footprint
• Lower energy use
• Costs
– Utility bills
– Incentives
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49. Marketing
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50. Nexus News
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51. Nexus Videos
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52. Awards & Honors
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53. NEXUS Certifications & Affiliations
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54. Nexus Performance
• Green
• Energy
• Sales
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55. Green Certification
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• National Green Building
Standard (ICC 700-2008)
– Bronze
– Silver
– Gold
– Emerald
• Nexus Certification
– 100% certified
– Most Emerald Certified
Homes in U.S.

56. ZEH Design
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Near nZEH
(Builder-Installed Electric nZEH )
Production Accounts for All Builder-
Installed End-Uses
All Electric nZEH
Production Accounts for All Electric
Total House nZEH
Production Accounts for All Electric +
Excess to Account for Other Fuels
Net Producing House
Produce > Consume

57. Energy Certification: HERS
57
Existing Homes
New Homes
NEXUS Homes
25 Average

58. ZEH Performance
• Occupancy Use Varies
– nZEH: Producing 109% of consumption
– near ZEH: 57%
– Varies widely based on occupant
• Culture of Energy Efficiency
– Utility Bill Parties
58
nZEH

59. Sales Performance
59
Frederick, MD Area Townhomes
Nexus North Pointe Townhomes

60. Sales Performance
• Frederick, MD Area
Townhomes
– 56 contract/sold
– 78 days on the market
• Nexus North Pointe
Townhomes
– 21 contract/sold
– 31 days on the market
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61. Sales Timeline
• Before 2012 . . .
– Nexus EnergyHomes began
• 2012
– Closed 14 Homes
• 2013
– Planning for 50+
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Thank you!
. . . Questions?

63. Amber Wood
Director Research, Development, & Innovation
p: 410.604.2870
c: 301.520.5864
amber.wood@nexusenergyhomes.com
www.nexusenergyhomes.com
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