In this presentation, bestselling social media author Amber Mac shares her insights growing up in an entrepreneurial family and her 7 steps to digital branding and community-building success.
2. Circa - 1970s
PET - 1970s
Width 16 1/2”
Weight 44 Pounds
Original computer, the PET, had 8K internal memory.
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3. Circa - 1970s
Amber Dawn MacArthur
Born: Charlottetown, PEI
Wikipedia lists my birthday year as 1976 (not quite right!).
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4. Circa - 1970s
Amber Dawn MacArthur
Born: Charlottetown, PEI
Wikipedia lists my birthday year as 1976 (not quite right!).
Friday, July 27, 2012
5. Circa - 1970s
Amber Dawn MacArthur
Born: Charlottetown, PEI
Wikipedia lists my birthday year as 1976 (not quite right!).
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6. The Past -
Circa 1986
First “Brick” sold for $3995, that’s equal to $19,300 today
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7. Circa 1981
Dunstaffnage Elementary School
“We have been broke, but we’ve never been poor.” My Dad
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8. Circa 1981
Dunstaffnage Elementary School
“We have been broke, but we’ve never been poor.” My Dad
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9. Circa 1981
Dunstaffnage Elementary School
“We have been broke, but we’ve never been poor.” My Dad
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10. Circa 1981
Dunstaffnage Elementary School
“We have been broke, but we’ve never been poor.” My Dad
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11. Circa 1990’s
In 1997, sixdegrees.com launches one of first social networks.
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12. Circa 1990’s
In 1997, sixdegrees.com launches one of first social networks.
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13. Circa 1999-2005
Marissa Mayer started at Google in 1999 as employee #20.
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14. Circa 1999-2005
Marissa Mayer started at Google in 1999 as employee #20.
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15. Circa 1999-2005
Marissa Mayer started at Google in 1999 as employee #20.
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16. Circa 1999-2005
Marissa Mayer started at Google in 1999 as employee #20.
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17. Today - 2012
The NEW iPad
Weight 1.3 pounds
69% use in bedroom
42% use in kitchen
20% (of men) use in
bathroom
21% of iPad users use the Apple tablet for business - Gigaom.
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19. 1. Be Out Front
Blendtec sales increased 500% in first six months of campaign.
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20. 1. Be Out Front
Blendtec sales increased 500% in first six months of campaign.
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21. 1. Advice from
a Social CEO
Adapt to social media trends, but be prepared to pivot.
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22. 1. Advice from
a Social CEO
Adapt to social media trends, but be prepared to pivot.
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23. 2. Timing is Everything
Bad Timing
There is no more news cycle, just a 24-7 stream of info.
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24. 2. Timing is Everything
Bad Timing
There is no more news cycle, just a 24-7 stream of info.
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25. 2. Timing is Everything
Bad Timing
There is no more news cycle, just a 24-7 stream of info.
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26. 2. Timing is Everything
Bad Timing
There is no more news cycle, just a 24-7 stream of info.
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27. 2. Timing is Everything
Good Timing
#gettingslizzard turns into a Twitter fundraiser
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28. 2. Timing is Everything
Good Timing
#gettingslizzard turns into a Twitter fundraiser
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29. 2. Timing is Everything
Good Timing
#gettingslizzard turns into a Twitter fundraiser
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30. 2. Timing is Everything
Good Timing
#gettingslizzard turns into a Twitter fundraiser
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31. 2. Timing is Everything
Good Timing
#gettingslizzard turns into a Twitter fundraiser
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32. 2. Timing is Everything
Good Timing
#gettingslizzard turns into a Twitter fundraiser
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33. 3. Social media for social good
Chipotle
Cultivate
Foundation
Responsibility fuels outperformance because it
is risk management - ecopreneurist.com
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34. 3. Social media for social good
Chipotle
Cultivate
Foundation
Responsibility fuels outperformance because it
is risk management - ecopreneurist.com
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35. 4. Choose the Right Tools
“Fancy Hands is a fancy way to outsource”
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36. 4. Choose the Right Tools
“Fancy Hands is a fancy way to outsource”
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37. Tools: SOCIAL NETWORKING
What’s Now - Facebook Tactics
FB engagement rates Thurs/Fri 18% higher - buddymedia.com
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38. Tools: SOCIAL NETWORKING
What’s Now - Facebook Tactics
FB engagement rates Thurs/Fri 18% higher - buddymedia.com
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39. Tools: SOCIAL NETWORKING
What’s Now - Facebook Tactics
1. Fill blank box
FB engagement rates Thurs/Fri 18% higher - buddymedia.com
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40. Tools: SOCIAL NETWORKING
What’s Now - Facebook Tactics
1. Fill blank box
2. Use photos/videos
FB engagement rates Thurs/Fri 18% higher - buddymedia.com
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41. Tools: SOCIAL NETWORKING
What’s Now - Facebook Tactics
1. Fill blank box
2. Use photos/videos
3. Make a calendar
FB engagement rates Thurs/Fri 18% higher - buddymedia.com
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43. Tools: TWITTER
Twitter - 465M accounts (2012)
Tell your story
Foll ow your competition
Con nect with influencers
Be a thought leader
Help others, often
8am-7pm tweets receive 30% higher engagement -
buddymedia.com
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44. Tools: WEBSITE
Your Homebase on the Web
For many, your online reputation starts on your site.
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45. 5. Listen Well
BBC reports UBG cost airline $180M in lost revenue.
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46. 5. Listen Well
BBC reports UBG cost airline $180M in lost revenue.
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47. 6. Have Fun
Build your social loyalty from the inside out.
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48. 6. Have Fun
Build your social loyalty from the inside out.
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49. 6. Have Fun
Build your social loyalty from the inside out.
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51. Gamification
The Email Game
Social gaming revenue to reach $6.2B in 2012 - VatorNews
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52. Gamification
The Email Game
Social gaming revenue to reach $6.2B in 2012 - VatorNews
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53. Virtual Scrapboards
Pinning Your Favourite Things
Pinterest is third most popular social network (17.8M users Feb 2012)
50% of Pinterest users are parents - bizjournals.com
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54. Virtual Scrapboards
Pinning Your Favourite Things
Pinterest is third most popular social network (17.8M users Feb 2012)
50% of Pinterest users are parents - bizjournals.com
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55. Virtual Scrapboards
Pinning Your Favourite Things
Pinterest is third most popular social network (17.8M users Feb 2012)
50% of Pinterest users are parents - bizjournals.com
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56. Pinterest
Pinterest for “Pinternal” Communications
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57. Facial Recognition
SceneTap
Facial recognition reveals real-time people traffic.
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58. Facial Recognition
SceneTap
Facial recognition reveals real-time people traffic.
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59. Smart(er) Networking
CardMunch & Yammer
Text
"Regular users at LG estimate Yammer saves them approximately three hours per
week by getting quicker answers, developing solutions faster, and more effectively
connecting with colleagues."
Laurence Smith, VP of Global Learning and Development, LG Electronics
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60. Crowdfunding
99% Invisible - changing public radio funding
$2.8B will be raised using crowdfunding in 2012 - Massolution
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61. Crowdfunding
99% Invisible - changing public radio funding
$2.8B will be raised using crowdfunding in 2012 - Massolution
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62. Smart Appliances
Samsung Touch Window
The social experience will be in everything we touch.
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63. Smart Appliances
Samsung Touch Window
The social experience will be in everything we touch.
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64. SAY HELLO TO THE NEXT GEN OF
ENTREPRENEURS...CAN WE KEEP UP?
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65. SAY HELLO TO THE NEXT GEN OF
ENTREPRENEURS...CAN WE KEEP UP?
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66. SAY HELLO TO THE NEXT GEN OF
ENTREPRENEURS...CAN WE KEEP UP?
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67. QUESTIONS?
amber@mgimedia.ca
twitter.com/ambermac
MY BOOK: Power Friending
(Amazon.ca)
powerfriending.com
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