The ExactTarget Academy is a comprehensive individual certification program that offers a variety of industry certifications exclusively for ExactTarget clients and partners. The goal? To increase the effectiveness of your interactive marketing campaigns and boost your marketing IQ. Visit http://www.exacttarget.com.au/ for more information

1. www.ExactTarget.com
EXACTTARGETACADEMY
REGISTERATION IS NOW
AVAILABLE FOR THE
FOLLOWING COURSES:
• EMAIL CERTIFICATION
FOR CONTENT
CREATION
• EMAIL CERTIFICATION
FOR SUBSCRIBER &
DATA MANAGEMENT
• EMAIL ESSENTIALS
PACKAGE
(COMBINATION OF
BOTH CLASSES)
REGISTER TODAY!
CONTACT YOUR
EXACTTARGET SALES
REPRESENTATIVE OR
EMAIL ACADEMY@
EXACTTARGET.COM.
INDUSTRY CERTIFICATIONS. DELIVERED.
Lookingforwaystoincreasetheeffectivenessofyourinteractivemarketingprogram,
while improving your own marketing expertise along the way? You’ll find both—and
more—in the ExactTarget Academy, ExactTarget’s exclusive certification program.
INTRODUCING THE EXACTTARGET ACADEMY
The ExactTarget Academy is a comprehensive individual certification program that
offers a variety of industry certifications exclusively for ExactTarget clients and
partners. The goal? To increase the effectiveness of your interactive marketing
campaigns and boost your marketing IQ.
GETTING CERTIFIED: NEXT STEPS
DECIDE. Select the certification course(s) that best fits your needs. Both self-
paced (online) and in-person (on-site) courses are offered through the ExactTarget
Academy, so you can choose the learning method that’s right for you.
REGISTER. Enroll in the course that provides the experience and content you’d
like to become proficient in. You can enroll in as many courses as you’d like.
LEARN. Expand your understanding either through an online learning experience
or through in-class instructions. All classes provide instruction, hands-on exercises
that focus on your long-term email program objectives, and a study guide to help
you prepare for the exam.
PASS. Take the certification exam. Upon passing the exam, you’ll receive a
certification seal to add to your credentials.
BENEFITS
INCREASE YOUR ROI. You’ll learn techniques that will help you increase
conversions and directly impact your ROI—across your entire interactive
marketing program.
EXTEND YOUR PRODUCT KNOWLEDGE. You’ll get access to best practices,
features, and use cases to help you do more with ExactTarget, and ultimately, your
interactive marketing program. Plus, practical application will validate your product
and development expertise to both your current—and future—employers.
EXPAND YOUR PROFESSIONAL NETWORK. When you become
“ExactTarget-certified,” you’ll immediately join the exclusive community of
ExactTarget Academy-certified professionals. And that means you’ll not only
become the ExactTarget “guru” or subject matter expert within your organization,
you’ll also have an expanded network of professionals to tap into.
ENHANCE YOUR CAREER OPPORTUNITIES. The ExactTarget Academy will
help you keep up as new interactive marketing trends and best practices emerge.
Plus, your expanded knowledge will come in handy when the time is right to
advance your career.
CERTIFIED
PROFESSIONAL:
SITES CERTIFIED

2. www.ExactTarget.com
EXACTTARGETACADEMY
EMAIL CERTIFICATION FOR CONTENT CREATION
ExactTarget Academy’s Email Certification for Content Creation course
prepares you to create and execute email campaigns inside the ExactTarget
platform. Email Certification for Content Creation covers 10 unique modules
over 2 days with an exam and certification at its conclusion. Through hands-
on, instructor-led training, ExactTarget Academy’s Email Certification for
Content Creation course will help you discover how you can use ExactTarget
to create and deliver the kinds of messages that achieve results.
COURSE OBJECTIVES
On completion of this course, participants will be certified to:
1. Navigate the application
2. Create lists and add subscriber data
3. Upload and manage creative assets and surveys
4. Create Email Templates using the standard editor and paste HTML
5. Create and refine email content
6. Utilize personalization and dynamic content to drive relevancy and results
7. Utilize Social Media and Social Forward tools to increase the range of
your program
8. Create and manage simple automated email campaigns
9. Utilize commercial and transactional sending as required
10. Create and automate user-initiated email programs
DURATION
The Email Certification for Content Creation course lasts 2 days.
DELIVERY TYPE
Content will be delivered by an ExactTarget Academy instructor and will focus
on hands-on learning as well as practical application to your business.
WHO SHOULD ATTEND
New users of ExactTarget or existing customers who are looking to get more from
their ExactTarget investment are encouraged to attend—and become certified
in—the ExactTarget Academy Email Certification for Content Creation course.
COST
Contact your ExactTarget Sales Representative or email academy@exacttarget.
com.
LOOKING FOR MORE?
CHECK OUT EXACTTARGET
ACADEMY’S EMAIL
CERTIFICATION FOR
SUBSCRIBER & DATA
MANAGEMENT COURSE
AND TAKE YOUR
EXPERTISE TO THE NEXT
LEVEL. AND WITH OUR
EMAIL ESSENTIALS
PACKAGE, YOU’LL GET TO
TAKE BOTH COURSES FOR
ONE LOW PRICE!
© ExactTarget All rights reserved 01-12142009
REGISTER
TODAY!
Contact your ExactTarget
Sales Representative
or email academy@
exacttarget.com.

3. www.ExactTarget.com
EXACTTARGETACADEMY
EMAIL CERTIFICATION FOR SUBSCRIBER
AND DATA MANAGEMENT
ExactTarget Academy’s Data Manager course will give you the skills you need to
develop a comprehensive data management strategy in ExactTarget that suits
the needs of your marketing program. Data Manager covers 7 unique modules
delivered over 2 days with an exam and certification at its conclusion. As well as
hands-on experience in an instructor-led series of scenarios, Data Manager helps
you understand the range and depth of data you can import and work with inside
ExactTarget to drive more meaningful and relevant communications.
COURSE OBJECTIVES
Upon completion of this course, participants will be certified to:
1. Design and build a database layout inside the ExactTarget application
using system attributes
2. Design and build a database layout inside the ExactTarget application
using data extensions
3. Build out and import files to bring data into the platform using
manual or FTP import processes
4. Segment data using date and text-based information
5. Create random sample and constant interval groups for testing and
segmentation
6. Create and execute filter activities on data
7. Use system data as part of an automated program
DURATION
The Data Manager course lasts 2 days.
DELIVERY TYPE
Content will be delivered by an ExactTarget Academy instructor and will
focus on hands-on learning as well as practical application to your business.
WHO SHOULD ATTEND
New users of ExactTarget or existing customers who are looking to get more
from their ExactTarget investment are encouraged to attend—and become
certified in—the ExactTarget Academy Data Manager course.
COST
Contact your ExactTarget Sales Representative or email academy@exacttarget.
com.
THERE’S MORE!
EXACTTARGET ACADEMY
IS PLEASED TO OFFER
OUR EMAIL ESSENTIALS
PACKAGE, WHICH
INCLUDES THIS COURSE
AND EMAIL CERTIFICATION
FOR CONTENT CREATION.
IT’S A WIN-WIN!
REGISTER
TODAY!
Contact your ExactTarget
Sales Representative
or email academy@
exacttarget.com.

4. www.ExactTarget.com
EXACTTARGETACADEMY
DEVELOPER CERTIFICATION FOR
API WEB SERVICES FOUNDATIONS
ExactTarget Academy’s Developer Certification for API Web Services course will
help you understand how to integrate with ExactTarget’s robust API, which uses
the SOAP standard to implement web services that integrate to ExactTarget. This
class will help you quickly learn the ExactTarget methods and objects to write API
calls to ExactTarget’s platform.
COURSE OBJECTIVES
On completion of this course, participants will be certified to:
1. Define the type of API ExactTarget uses
2. Distinguish the differences between SOAP and XML API
3. Define the API IDs and how they are used
4. Define the Methods available in the ExactTarget API
5. Manage Subscriber Data using the API
6. Manage Portfolio Collateral
7. Manage Email Content
8. Retrieve Tracking Data
9. Send Triggered Email
10. Send Batch Email
DURATION
The Developer Certification for API Web Services course lasts 1 day.
DELIVERY TYPE
Content will be delivered by an ExactTarget Academy instructor and will focus on
hands-on learning as well as practical application to your business.
WHO SHOULD ATTEND
Technical marketers or developers who create emails, programs, or applications
that integrate into ExactTarget are encouraged to attend this course. This includes
contract developers for direct clients, in-house direct client developers, as well as
integrated and embedded partners that use ExactTarget’s API. Experience with
SOAP and XML API is highly encouraged; however, experience with ExactTarget’s
API Web Service is not required.
COST
Contact your ExactTarget Sales Representative or email academy@exacttarget.
com.
GET TO UP TO SPEED ON
EXACTTARGET’S ROBUST
API—AND LEARN HOW TO
WRITE API CALLS TO THE
EXACTTARGET PLATFORM
IN EXACTTARGET
ACADEMY’S DEVELOPER
CERTIFICATION FOR API
WEB SERVICES COURSE.
REGISTER
TODAY!
Contact your ExactTarget
Sales Representative
or email academy@
exacttarget.com.

5. www.ExactTarget.com
EXACTTARGETACADEMY
COTWEET CERTIFICATION FOR
INTERACTIVE MARKETERS
CoTweet Certification for Interactive Marketers will provide you with the
expertise to leverage the CoTweet technology. You’ll learn how to create your
message, monitor your brand, and measure your engagement, and most
importantly, how to use CoTweet to effectively join the conversation on the
real-time web.
COURSE OBJECTIVES
Upon completion of this course, participants will be certified to:
1. Use the CoTweet Enterprise application
2. Manage multiple Twitter accounts
3. Collaborate Twitter responses across multiple departments
4. Manage your social inbox messages
5. Engage with your followers and fans
6. Listen to the real-time web
7. Monitor your brand
8. Measure your engagement
DURATION
The CoTweet Certification for Interactive Marketers course lasts 1 day.
DELIVERY TYPE
Content will be delivered by an ExactTarget Academy instructor and will
focus on hands-on learning as well as practical application to your business.
WHO SHOULD ATTEND
This class is ideal for new or existing ExactTarget customers or partners who
have a strong interest in utilizing CoTweet to effectively share their message,
monitor their presence, and measure their engagement across social media.
COST
Contact your ExactTarget Sales Representative or email academy@exacttarget.
com.
BOOST YOUR SOCIAL
MEDIA IQ—AND LEARN
HOW TO GET THE MOST
OUT OF COTWEET—IN
EXACTTARGET ACADEMY’S
COTWEET CERTIFICATION
FOR INTERACTIVE
MARKETERS.
REGISTER
TODAY!
Contact your ExactTarget
Sales Representative
or email academy@
exacttarget.com.