This document discusses how the media product and ancillary texts incorporate both conventional and unconventional elements of real horror media products. Conventions used include a consistent red font for the title across marketing materials, as well as the use of black and red colors which signal the horror genre. However, some aspects challenge expectations, such as the magazine cover having a darker tone than typical covers. While many features follow conventions, certain aspects step outside of them to attract a wider audience.

1. 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. In order for my main media product and its ancillary texts to be successful, I incorporated universal conventions in which make the products familiar to its horror audience. However, certain aspects challenge the norms, going against the audiences expectations for the thrill of unknowing; attracting an audience beyond my target.

3. Analysis of conventional features on film poster: http://amberwheatley.blogspot.com/2011/02/blog-post_18.html

4. Analysis of conventional features on teaser trailer:http://amberwheatley.blogspot.com/2011/04/fearane-teaser-trailer.html

5. Analysis of conventional features on magazine cover:http://amberwheatley.blogspot.com/2011/03/blog-post.html

6. Consistent motif In both my main product and ancillary texts I have chosen to display the title in a deep red font colour sharing similar appearances. This is a common technique done deliberately thought out the marketing process to entice viewers in remembering the name in what the products are promoting.

7. Use of colour The consistent use of colours that I had chosen to use in my main product and ancillary texts is a convention that real media products use in the horror genre; that being black and red. The colours establish the genre as they are typically related to horror and popularly used in all stages of the marketing process in profound movies such as ‘Scream’, ‘The Descent’ and ‘The Grudge’. The combination of colours give an idea of the sub-genre, appealing to horror-lovers. Not only are the colours displayed for this purpose, but appear in different aspects of the mise en scene. The colour red often appears as blood on part of the characters bodies, being a symbolism of gore. This juxtaposed with the use of low key lighting creates an horrifying atmosphere, denoting that there is likely to be a form danger in the film.

8. Although many features on my products are conventions to real media products , there are certain aspects which step outside this... Sight and sound magazine covers are generally basic with the use of subtle tones on the overall layout. Although ‘Fearane’ is aimed at an audience suited to the magazine, it doesn't conform to the general ‘rules’ of the cover but says true to the genre; having dark tones with the characters in full costume. The costume in which the protagonists are wearing do conform to the genre itself, with them appearing to be in the role of the damsel in distress.