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Generational Diversity in the Work Place
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This is my take on Generational Marketing , based on USA and EU data, and it's application in positioning, marketing and segmentation. This presentation was meant for internal training and borrows content available on the internet. I do not claim any ownership of the material included in this presentation.
Generational Marketing 101
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Presenters will help participants become aware of the challenges that are often presented when working in an inter-generational work setting.
Generations in the Workplace
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Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”? Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth. Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it. "Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes. If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
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This is my take on Generational Marketing , based on USA and EU data, and it's application in positioning, marketing and segmentation. This presentation was meant for internal training and borrows content available on the internet. I do not claim any ownership of the material included in this presentation.
Generational Marketing 101
Generational Marketing 101
Kabir Malkani
Presenters will help participants become aware of the challenges that are often presented when working in an inter-generational work setting.
Generations in the Workplace
Generations in the Workplace
Terri Webb
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”? Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth. Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it. "Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes. If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
The Millennial Generation Rules
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Young & Rubicam
Keynote given at "The Future of Global Fintech Summit" in Beijing, China on March 23, 2018. Millennials are entering their prime income and spending years and have finally surpassed the baby boomer population as the largest generation both in the US and China. Millennials total 79 million people in the US, and 400 million people in China. In this presentation we touch on US fintech trends starrting with demographic shifts, lifestyle preferences, to opportunity areas (across consumer apps, insurance, blockchain, real estate, and asset management) for financial institutions and fintech companies.
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Gen Y, the latest entrant in the multi-generational workforce, is a unique group. They are young, ambitious and dynamic; but their value systems at work are quite different from the other generations. This new breed of socially connected professionals with multiple interests can (and probably will!) bring about a radical change in the work cultures of companies. The big challenge facing organisations is not only building better working relations between the different generations, but also engaging Gen Y effectively to bring about a new and positive work culture that benefits everyone. This presentation looks at the Gen Y workforce in Singapore and gives a few insights on which areas companies should be looking at for effective engagement with Gen Y.
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People are products of their history, their environment and all of their experiences. As a result, people from different generations often have very different life experiences that shape how they think, what they value, and what drives them. These influences affect people’s values and attitudes throughout their lives.
Understanding Generational Differences Presentation
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Much has been said about the Millennial generation, also commonly known as Generation Y, but do we really know how to bring out the best in them? Surpassing even baby boomers in number globally; The Millennials are making their mark in a lot ways. They have different dreams. They are changing how things work and the workplace is where they are having the biggest impact. • Mindset of the Millennial. Appreciate the differences and similarities in our Millennials’ mindset. • Inevitable changes in our business world. Evaluate the evolution of business climate due to the new workforce. • Opportunities with the Millennial workforce. Explore how we can bring out the best in our future workforce.
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Generational Diversity at Work
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Jenny-Rebecca Schmitt
An overview of the generational personality of the Millenials, also known as Generation Y. Although there is danger in stereotypes, this presentation summarizes some of the tendencies of this group who are now playing a significant role in the U.S. workforce. Something for managers and supervisors to think more about.
The Millenial Employee
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Gen Y, the latest entrant in the multi-generational workforce, is a unique group. They are young, ambitious and dynamic; but their value systems at work are quite different from the other generations. This new breed of socially connected professionals with multiple interests can (and probably will!) bring about a radical change in the work cultures of companies. The big challenge facing organisations is not only building better working relations between the different generations, but also engaging Gen Y effectively to bring about a new and positive work culture that benefits everyone. This presentation looks at the Gen Y workforce in Singapore and gives a few insights on which areas companies should be looking at for effective engagement with Gen Y.
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People are products of their history, their environment and all of their experiences. As a result, people from different generations often have very different life experiences that shape how they think, what they value, and what drives them. These influences affect people’s values and attitudes throughout their lives.
Understanding Generational Differences Presentation
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Understanding Generational DifferencesUnderstand G.docx
Understanding Generational DifferencesUnderstand G.docx
Making the most of millennial talent webinar final (1)
Making the most of millennial talent webinar final (1)
Social Change - Generation What?
Social Change - Generation What?
Generational Marketing
Generational Marketing
Bridging the Generation Gap in the Workplace
Bridging the Generation Gap in the Workplace
managing gen Y employee expectationsthepaper
managing gen Y employee expectationsthepaper
Generations
Generations
Attracting Millennials to Your Company
Attracting Millennials to Your Company
Ecia Millennials
Ecia Millennials
Attracting Future Leaders : Lessons for the Kool-Aid Kids from the Red Bull C...
Attracting Future Leaders : Lessons for the Kool-Aid Kids from the Red Bull C...
Leading Across Generations
Leading Across Generations
Lenewee County Human Services: Generations
Lenewee County Human Services: Generations
Reaching across and between generations at work
Reaching across and between generations at work
Managing a Multigenerational Workforce
Managing a Multigenerational Workforce
Age Matters
Age Matters
The Importance of Attracting Skilled Tradespeople
The Importance of Attracting Skilled Tradespeople
14.15 FundForumMILLENNIALS
14.15 FundForumMILLENNIALS
The Forty-Year Cycle in Culture and Society
The Forty-Year Cycle in Culture and Society
The New Generation Gap
The New Generation Gap
Generations in the Workforcev5.pptx
Generations in the Workforcev5.pptx
Generational Diversity in the Work Place
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