B2 B B2 C Web 2.0 From Conversation To Communication V2

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Andy Curlewis

Technology

Web 2.0: From Communication to Conversation

Internet usage www.daemondigital.com © Daemon Group 2008 Global web population exceeds 1.3 billion Mobile phone subscribers by 2010 – 4 billion

Time taken to penetrate to 50 million users www.daemondigital.com © Daemon Group 2008 Radio TV Web 13 years 38 years 4 years

www.daemondigital.com © Daemon Group 2008 The corporate website is where good content goes to die .

Web 2.0 and social media www.daemondigital.com © Daemon Group 2008

What are the main Web 2.0 applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.daemondigital.com © Daemon Group 2008

Four categories of online social networks* www.daemondigital.com © Daemon Group 2008 PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008

www.daemondigital.com © Daemon Group 2008

www.daemondigital.com © Daemon Group 2008 There are 37 million registered users of Facebook

www.daemondigital.com © Daemon Group 2008 There are 106 million registered users of MySpace

www.daemondigital.com © Daemon Group 2008 If MySpace were a country it would be the 11 th largest in the world (between Japan and Mexico)

www.daemondigital.com © Daemon Group 2008 The average MySpace page is visited 30 times each day

www.daemondigital.com © Daemon Group 2008 Globally one new blog is created every second of every day

www.daemondigital.com © Daemon Group 2008 STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit

Digital natives and digital immigrants www.daemondigital.com © Daemon Group 2008

www.daemondigital.com © Daemon Group 2008 77% of 16-29 years olds would rather live without TV than live without the internet New Paradigm, 2008 Image: Terry’s Chop Shop

Share of population which uses social networking www.daemondigital.com © Daemon Group 2008

Digital engagement strategy www.daemondigital.com © Daemon Group 2008 © Daemon Group 2008

People use social media to improve their lives* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.daemondigital.com © Daemon Group 2008 *Source: Circuits of Cool/Digital Playground, July 2007

www.daemondigital.com © Daemon Group 2008 So how can your organisation go from Communication to Conversation using the participative web?

www.daemondigital.com © Daemon Group 2008 93% of Chinese kids aged under 14 have at least one friend online that they have never actually met

What’s your favourite thing? www.daemondigital.com © Daemon Group 2008

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B2 B B2 C Web 2.0 From Conversation To Communication V2

1. Web 2.0: From Communication to Conversation

2. June 2008

3. Friend or foe?

4. Friend or foe?

5. Friend or foe?

6. Friend or foe?

7. Internet usage www.daemondigital.com © Daemon Group 2008 Global web population exceeds 1.3 billion Mobile phone subscribers by 2010 – 4 billion

8. Time taken to penetrate to 50 million users www.daemondigital.com © Daemon Group 2008 Radio TV Web 13 years 38 years 4 years

11.

12. Four categories of online social networks* www.daemondigital.com © Daemon Group 2008 PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008

16. www.daemondigital.com © Daemon Group 2008 If MySpace were a country it would be the 11 th largest in the world (between Japan and Mexico)

19. www.daemondigital.com © Daemon Group 2008 STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit

22. www.daemondigital.com © Daemon Group 2008 77% of 16-29 years olds would rather live without TV than live without the internet New Paradigm, 2008 Image: Terry’s Chop Shop

28.

29. www.daemondigital.com © Daemon Group 2008 So how can your organisation go from Communication to Conversation using the participative web?

31.

32.

34.

37.

45. www.daemondigital.com © Daemon Group 2008 93% of Chinese kids aged under 14 have at least one friend online that they have never actually met

B2 B B2 C Web 2.0 From Conversation To Communication V2

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