GS presentation at Green:Net in San Francisco, March 2009

2. 2.5kg of product* 460kg of CO2e
*landfill

3. 460kg CO2e
2.5kg

4. Gavin Starks
CEO, AMEE
http://www.amee.com

5. Climate change, globalization and war.
Mapping international policy and markets.
Data. All the data.
Emerging ecosystems and change

6. “the median surface
warming in 2091 to 2100
is 5.1°C compared
to 2.4°C in the 2003 study”
MIT
source:

7. “the cull during this century is
going to be huge, up to 90%.
The number of people
remaining at the end of
the century will probably
be a billion or less.”
source: Lovelock

8. “If we burn all the coal, we might kick
in a runaway greenhouse effect,
if we burn all the tar shale and
tar sands we definitely will ...
leading to the Venus Syndrome.
Caps aren’t going to work
– we need a Carbon tax”
source: Hansen, Nasa

9. “capitalism is not up to the challenge
... it improperly and systemically
undervalues the future ... it has
become a kind of multi-generational
Ponzi scheme
... we need a Carbon tax”
source: McKinsey

10. Peak oil
Peak finance
Peak water
Peak uranium
Peak copper

11. Peak <resource>
=>
Peak consumption

12. Are we moving to a
post-scarcity society?
How might we deliver
triple-bottom-line?

13. TECHNOLOGY INNOVATION
SERVICES NOT PRODUCTS
REFRAMING VALUE
RATIONING
WAR
http://www.forumforthefuture.org/

14. EFFICIENCY + TECHNOLOGY
Rapid innovation in energy efficiency
technologies has created a consumerist,
low-carbon world.
Society balances delicately with
ever-increasing reliance on new technology
to mitigate continuing climate change.
http://www.forumforthefuture.org/projects/climate-futures

15. SERVICE TRANSFORMATION
High carbon prices mean businesses sell services
rather than products.
Car ownership is prohibitive but public transport is
highly efficient.
A 'share with your neighbour' ethos exists and global
carbon emissions decline for the first year in history

16. REDEFINE PROGRESS
People rethink what a fulfilling life means.
Meaningful jobs are valued and stronger
links with local communities are cultivated.
People are attracted to simplicity and
focus much more on quality of life than
economic prosperity.

17. ENVIRONMENTAL WAR ECONOMY
Governments leave it too late and are forced
to rationalise whole sectors and take control
of citizens' lives.
Environmental refugees must find countries
willing to accommodate them. GHGs begin
to decline, but at great cost to civil liberty.

18. PROTECTIONIST WORLD
The world is divided into protectionist blocs.
Countries wage war over scarce resources
such as water.
Communities are divided and terrorists
take advantage of the flux, targeting
collapsed states.

19. THINGS TO
DO MORE OF
TECHNOLOGY INNOVATION
SERVICES NOT PRODUCTS
THINGS TO EXPLORE REFRAMING VALUE
RATIONING
WAR
THINGS TO
REALLY AVOID

20. ENERGY IDENTITY

21. Data. All the data.
policy
legislation
frameworks
exchanges
trade
business

22. EU POLICY STACK
Kyoto Protocol
EU ETS
Climate Change Bill
= 30min monitoring
Carbon Reduction Commitment = mandatory purchases
(>6GWh or >£500k/yr)
Energy Efficiency
Renewable Obligations

23. ENERGY IDENTITY
The digital embodiment of
your physical consumption

24. Data. All the data.
citizens + things
private sector
public sector
cities
countries
Earth

25. Data. All the data.
purchases
materials
buildings
travel + transport
fuel + water + waste
Energy Identity

26. Policy
Business
Science
Technology

27. Delivering change
A measured response to resource scarcity
Measure behaviour
Map behavioural change
Enable trade
Work symbiotically with existing ecosystems

28. quot;collaboration networks are to
businesses what social
networks are to consumersquot;
@Padmasree, CTO, Cisco

29. Emerging ecosystems
“unifying monitoring, measuring, and managing rural environments,
rural to urban interconnects, and urban environments”
=
+
“95% of people are interested in receiving detailed
information on their energy use”
quot;If Edison would wake up today and look
at the grid he'd say 'that's where I left itquot;
“Data on your personal energy use belongs
to you ... in a standard, non-proprietary format”
Tim Berners-Lee at TED, “unlock all your raw data”
Tim O'Reilly on “instrumenting the world”

30. Standards-Public Carbon/Energy Consultancies Buildings
Special Projects
EQ2
DECC (UK Government)
Environmental Agencies NaturalLogic
CarbonVision
Standards-Commercial/Registries Greenmonk.net
Travel & Transportation
CO2code
CarbonVoyage
Software/SaaS &
Special Projects
Dopplr
Systems Integrators
Media Carbonetworks
The Guardian (Data Store) Carbonmetrics
Supply Chain
Carbon Hub
SUN (OpenEco)
Communities dcarbon8
MakeMeSustainable Julies Bicycle
2Degrees LivingLifeGreen
The Climate Group Special Projects
Smart Meters
Agencies
Carbonmetrics
Torchbox
ISE
Jelerang
Avvio
Trading
Clearleft
EuroRSCG
Misys (OpenCarbonWorld)
EarthCP
Sandbag

32. Gavin Starks
CEO, AMEE
gavin@amee.com
http://www.amee.com