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Perry Manno
CEO| Founder
Ameristreamlive.com
Ameristream:
A Digital Media & Publishing
Company
To be disruptive requires
a radical change
in thinking,
communications and
business operations
Ameristream delivers
[hyper local]
broadcasting
and curates a variety of On
Demand Streams, Blogs and
Video programs which can be
accessed on the web and
through mobile devices
Client Side Value Props
Hyper Local
Streams
Mobile
Web
Live Events
Smart Wall, Banner (CPM), in stream video, push, geo target
(GPS), 24/7 measurement w/tracking through Ameristream
Networks
High impact, expandable units, call to action w/micro
design, unlock content, native ad insertion (static/video)
across content generators, video billboards for on demand
streaming and auctions, 24/7 measurement
Live stream sponsors for Ameristream Artist Network
events, business and commercial functions
.15-.20 second produced audio/video insertions, flex
campaign , geo-target zip codes, .6 second pre roll,
24/7 measurement through Ameristream Networks
client side panel
AMERISTREAM
Quantify the audience
based on where content is
consumed NOT
not where the broadcast is
based
Consumer Value Props
Content
Rewards
Music Discovery
FB account points, Vine Tuneit, sharing points, trivia games,
puzzle games, surveys, online contests, in stream giveaways
Music blogs incorporating audio/video streams and sharing
Broad base of content including custom pure play
streams, new music discovery content hubs, hyper
local live broadcasts, blogs, artist launch pad, user
generated content, sharing tools, community
environment
AMERISTREAM
Creative
Broadcast
Develop strategies that fall outside the mainstream; reverse
hot clock, short break sets, online contests, multiple
formats, 1-hour programs, short form video
It’s Free No monthly charge or paid gateways to access content
AA
S
SS
STREAM
TLH
PUR
E
PLA
Y
ATSL
AMERISTREA
M
NETWORKS
How Do We Measure?
AMERISTREAM
Average Active Sessions (AAS) is defined
as “Total Listening Hours
Session Starts (SS) is defined as “the
number of different requests for
streams
TLH (Total Listening Hours) is defined as the
total number of hours we stream during
sessions
Average Time Spent Listening (ATSL) is
defined as “the average number of hours
for each session
How Do We Report?
AMERISTREAM
Advance Targeting
• Day/Time, Market/DMA, Format, or Listener geo-targeting (GPS).
• Support for complex campaigns includes Dayparts, flights, ad prioritization,
frequency capping, and more.
• Download advertiser affidavits through Ameristream Networks for proof of play.
Audience Metrics across Web, Mobile, Stream
• Ameristream accurately records online radio audiences and IP devices with exact
audience counts and advertiser affidavits.
• CDN-certified Advertiser Affidavits that include station, day, time, and
impressions for each ad played or displayed.
• Metrics include Sessions, AQH, Cume, Session Length, and more, that many radio
advertisers require.
• Adjust campaigns in real-time.
• Real-time analytics that provide minute-by-minute insight into promotions and
marketing initiatives.
Ameristream Mobile
Ameristreamlive.com
5
STEFAN
PRESIDENT
Brand
Ambassador
JAY
COO
Accounts - Talent
PERRY
FOUNDER | CEO
Ownership
AMERISTREAM
STAFF
EXECUTIVES
Rob Barden
Tara Kelly
Kevin Mason
Brian Melhan
Social Media Coordinator
Product Manager
News Director
Copy/Web CMS Editor
Promotions Director
Rebecca – Operation Manager
Galla – VP/Talent/Sales
Victor – CFO/Treasurer
Jeff – Video Director
JR.EXEUCTIVESONAIR
ENABLEMENT
WORKFORCE
Deeper customer engagement
More effective and relevant content
Smarter marketing that align to business
goals
Integrated and converged media
Integrated community strategy
Effective content operations and
governance
POSITIVE BUSINESS OUTCOMES
Staff
- Hire more talent
- Ameristream Video Anchor
- On site video editor
- Account Executives w/territory
- Off Site Broadcasters for Ameristream
Global
- Freelance writers
- Interns for promotion, board operations
AMERISTREAM
Optimize the content supply chain
for planned content
Push to content
to CMS -
Ameristreamlive
.com &
Ameristream
Mobile
Push to content
to CMS -
Ameristreamlive
.com &
Ameristream
Mobile
no
yes
Approved
Content
planning &
brainstorming
Content
planning &
brainstorming
Contributor
submits
content
Contributor
submits
content
Post-ready &
submitted via
CMS
Editor
schedules
post/tweet
Editor
schedules
post/tweet
Submission
emailed to Perry
& Copy Editor
Sent back to
Contributor for
revision or
rejection
Sent back to
Contributor for
revision or
rejection
Contributor may choose to
revise & re-submit
no
yes
Approved
Approval
request emailed
to Perry
4 hrs.
Rejections sent
back to Editor
Rejections sent
back to Editor
Post or Tweet
automatically
published @
scheduled time
Post or Tweet
automatically
published @
scheduled time
CONTENT BEST PRACTICES
Mobile Developer
Maintain wire
frames and
content delivery
UNDERTONE
High impact units
for web including
native advertising
Genesis Media
High impact video
w/ content unlock
Air Push
Mobile messaging,
banners, rich media,
push, smart walls
ABACAST
Streaming media
players, ad target
insertion, third
party sales force,
royalty reporting
Lightpath
Network
Administrator
Intertech Media
Web side CMS, User
generated content
Brightcove
Custom CMS,
Video media
player/HTML5,
Live Stream
Vendors
Vendors
AMERISTREAM
In Stream: 25% of AVAILS Sold across 4 Hyper Local Streams &
Ameristream Global in Year One
What are the goals?
Account for 30 minute ATSL (average time spent listening & 1,000,000
SS (session starts) in year One
Develop UGC and paid gateways for Live Steam Events accessible
through devices in year Two
Purchase Local Content Hubs in year Two
Rank in the Top 20 of Streaming Providers in Year Three
Established a framework through building
content themes
AMERISTREAM
Our Growth Our brand
recognition
Our initial
feedback
Milestones: Master Content Narrative
Product
Launched
Mobile App
Developed
Publishing
New Music
Discovery
Real-time,
trending
and
reporting
Curated,
3rd
party
industry
content
Assign roles & responsibilities (channel)
CONTENT CONTRIBUTORS (LISTENERS, EMPLOYEES AS BRAND JOURNALISTS)
FACEBOOK
EDITOR
TWITTER
EDITOR
TUMBLR
EDITOR
BLOG
EDITOR
BLOG
EDITOR
Brand
Engagement
Customer
Advocacy
Programs
Brand
Journalism
Initiatives
Influencer
Marketing
AMERISTREAM
What’s next?
Build converged media models (integration of
paid, earned & owned)
CONTENT
SYNDICATION
(Pushing owned media
content into paid media)
EARNED MEDIA
AMPLIFICATION
(Pushing earned media
into paid/owned media)
SOCIAL MEDIA
(Sponsored Posts,
Promoted Tweets)
AMERISTREAM
Ameristream User Generate Content
Ameristream
Perry Manno
CEO|Founder
Ameristreamlive.com
516.375.4636
@Ameristream

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Ameristream network

  • 2. To be disruptive requires a radical change in thinking, communications and business operations
  • 3. Ameristream delivers [hyper local] broadcasting and curates a variety of On Demand Streams, Blogs and Video programs which can be accessed on the web and through mobile devices
  • 4. Client Side Value Props Hyper Local Streams Mobile Web Live Events Smart Wall, Banner (CPM), in stream video, push, geo target (GPS), 24/7 measurement w/tracking through Ameristream Networks High impact, expandable units, call to action w/micro design, unlock content, native ad insertion (static/video) across content generators, video billboards for on demand streaming and auctions, 24/7 measurement Live stream sponsors for Ameristream Artist Network events, business and commercial functions .15-.20 second produced audio/video insertions, flex campaign , geo-target zip codes, .6 second pre roll, 24/7 measurement through Ameristream Networks client side panel AMERISTREAM
  • 5. Quantify the audience based on where content is consumed NOT not where the broadcast is based
  • 6. Consumer Value Props Content Rewards Music Discovery FB account points, Vine Tuneit, sharing points, trivia games, puzzle games, surveys, online contests, in stream giveaways Music blogs incorporating audio/video streams and sharing Broad base of content including custom pure play streams, new music discovery content hubs, hyper local live broadcasts, blogs, artist launch pad, user generated content, sharing tools, community environment AMERISTREAM Creative Broadcast Develop strategies that fall outside the mainstream; reverse hot clock, short break sets, online contests, multiple formats, 1-hour programs, short form video It’s Free No monthly charge or paid gateways to access content
  • 7. AA S SS STREAM TLH PUR E PLA Y ATSL AMERISTREA M NETWORKS How Do We Measure? AMERISTREAM Average Active Sessions (AAS) is defined as “Total Listening Hours Session Starts (SS) is defined as “the number of different requests for streams TLH (Total Listening Hours) is defined as the total number of hours we stream during sessions Average Time Spent Listening (ATSL) is defined as “the average number of hours for each session
  • 8. How Do We Report? AMERISTREAM Advance Targeting • Day/Time, Market/DMA, Format, or Listener geo-targeting (GPS). • Support for complex campaigns includes Dayparts, flights, ad prioritization, frequency capping, and more. • Download advertiser affidavits through Ameristream Networks for proof of play. Audience Metrics across Web, Mobile, Stream • Ameristream accurately records online radio audiences and IP devices with exact audience counts and advertiser affidavits. • CDN-certified Advertiser Affidavits that include station, day, time, and impressions for each ad played or displayed. • Metrics include Sessions, AQH, Cume, Session Length, and more, that many radio advertisers require. • Adjust campaigns in real-time. • Real-time analytics that provide minute-by-minute insight into promotions and marketing initiatives.
  • 12. STAFF EXECUTIVES Rob Barden Tara Kelly Kevin Mason Brian Melhan Social Media Coordinator Product Manager News Director Copy/Web CMS Editor Promotions Director Rebecca – Operation Manager Galla – VP/Talent/Sales Victor – CFO/Treasurer Jeff – Video Director JR.EXEUCTIVESONAIR ENABLEMENT WORKFORCE Deeper customer engagement More effective and relevant content Smarter marketing that align to business goals Integrated and converged media Integrated community strategy Effective content operations and governance POSITIVE BUSINESS OUTCOMES
  • 13. Staff - Hire more talent - Ameristream Video Anchor - On site video editor - Account Executives w/territory - Off Site Broadcasters for Ameristream Global - Freelance writers - Interns for promotion, board operations
  • 14. AMERISTREAM Optimize the content supply chain for planned content Push to content to CMS - Ameristreamlive .com & Ameristream Mobile Push to content to CMS - Ameristreamlive .com & Ameristream Mobile no yes Approved Content planning & brainstorming Content planning & brainstorming Contributor submits content Contributor submits content Post-ready & submitted via CMS Editor schedules post/tweet Editor schedules post/tweet Submission emailed to Perry & Copy Editor Sent back to Contributor for revision or rejection Sent back to Contributor for revision or rejection Contributor may choose to revise & re-submit no yes Approved Approval request emailed to Perry 4 hrs. Rejections sent back to Editor Rejections sent back to Editor Post or Tweet automatically published @ scheduled time Post or Tweet automatically published @ scheduled time CONTENT BEST PRACTICES
  • 15. Mobile Developer Maintain wire frames and content delivery UNDERTONE High impact units for web including native advertising Genesis Media High impact video w/ content unlock Air Push Mobile messaging, banners, rich media, push, smart walls ABACAST Streaming media players, ad target insertion, third party sales force, royalty reporting Lightpath Network Administrator Intertech Media Web side CMS, User generated content Brightcove Custom CMS, Video media player/HTML5, Live Stream Vendors Vendors AMERISTREAM
  • 16. In Stream: 25% of AVAILS Sold across 4 Hyper Local Streams & Ameristream Global in Year One What are the goals? Account for 30 minute ATSL (average time spent listening & 1,000,000 SS (session starts) in year One Develop UGC and paid gateways for Live Steam Events accessible through devices in year Two Purchase Local Content Hubs in year Two Rank in the Top 20 of Streaming Providers in Year Three
  • 17. Established a framework through building content themes AMERISTREAM Our Growth Our brand recognition Our initial feedback Milestones: Master Content Narrative Product Launched Mobile App Developed Publishing New Music Discovery Real-time, trending and reporting Curated, 3rd party industry content
  • 18. Assign roles & responsibilities (channel) CONTENT CONTRIBUTORS (LISTENERS, EMPLOYEES AS BRAND JOURNALISTS) FACEBOOK EDITOR TWITTER EDITOR TUMBLR EDITOR BLOG EDITOR BLOG EDITOR Brand Engagement Customer Advocacy Programs Brand Journalism Initiatives Influencer Marketing AMERISTREAM
  • 19. What’s next? Build converged media models (integration of paid, earned & owned) CONTENT SYNDICATION (Pushing owned media content into paid media) EARNED MEDIA AMPLIFICATION (Pushing earned media into paid/owned media) SOCIAL MEDIA (Sponsored Posts, Promoted Tweets) AMERISTREAM

Editor's Notes

  1. How Social Business Planning Can Enable Better Content, Smarter Marketing and More Effective Customer Relationships #IABCyeg
  2. And guess what .. Brands DID join the conversation. And, they went overboard
  3. And guess what .. Brands DID join the conversation. And, they went overboard
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  5. And guess what .. Brands DID join the conversation. And, they went overboard
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  9. http://www.digitaltrends.com/social-media/study-confirms-social-medias-revolutionary-role-in-arab-spring/ Researchers at the University of Washington sifted through more than 3 million tweets, countless hours of YouTube videos and gigabytes of blogs to find out whether the Internet, and social media services like Twitter and Facebook really played the revolutionary role many claimed they did.  According to the study, online chatter about revolution often began just before actual revolutions took place. And social media also served as an outlet for citizens of the region to tell their stories of revolution, which played an inspirational role for neighboring countries, the study found. In Egypt, where the Arab Spring blossomed, Howard and his team found that the number of tweets that mentioned revolution in that country exploded from 2,300 per day to more than 230,000 per day. The number of videos, Facebook updates and blog posts about government opposition also rose dramatically. 
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