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TIPS FOR WEB DESIGN AND WEB
DEVELOPMENT
 Your website is like your personal online real estate. For a
small business owner, it makes more economic sense to
invest in a well designed website instead of a physical
store
 With the number of internet users growing rapidly each
year, a website has a host of benefits that will help you
boost your sales.
 One of these benefits is the ability to cut across barriers of
geography, time, and space and reach out to a potentially
vast global target audience
 However, creating a well developed website that
will attract and engage users isn’t that simple.
 Here are some pointers to keep in mind while
designing your website. They will keep users
engaged and help them easily find what they are
looking for
1. CREATE A CATCHY LOGO
 Web designers will tell you that a unique logo for
your website is a must - this is a necessary aspect
of branding as well. A distinctive logo will help
visitors clearly identify your website.
 Place your logo on the upper-left corner of each
page, and link it to the home page to allow users to
navigate back and forth with ease
2. TREAT EVERY PAGE AS A LANDING PAGE
 Clients tend to assume that user-wise, the
homepage is the most important – they
consequently stuff all the critical information on the
homepage.
 But studies on deep user behavior show that the
pages users actually engage with might be
different. So it makes sense to spread out the
important information and display key details on all
pages of the website
3. IMPLEMENT A RESPONSIVE WEB DESIGN
 Most Internet users access the web from multiple
devices, which means that your website must
display clearly on various device sizes and
resolutions.
 Implementing a responsive web design makes this
possible and eliminates the need for a separate
mobile site
4. AVOID FLASH
 For more than a decade, Adobe Flash was the
dominant player of audio and video content. But the
technology is increasingly falling out of favor thanks
to HTML5.
 This is because unlike Flash, HTML5 loads faster,
is light on the batteries, runs on every type of
mobile device, and is beneficial for SEO
5. GIVE IMPORTANCE TO CLICKABLE BUTTONS
 Button design is underrated but important.
 When you’re trying to convert a curious user into a
customer, a well-designed, strategically placed
button with an explicit CTA can make the difference
6. USING APPROPRIATE COLORS
 In order to have visual consistency throughout the
site, you must use colors that complement your
logo and products.
 But it’s okay to use a few dashes of bright color to
highlight a Call to Action button, or show up some
critical information
7. ENSURE MULTIPLE BROWSER COMPATIBILITY
 Users all around the world use a number of
browsers to surf the internet. Just because your
website works fine on Chrome doesn’t mean that it
will work as well on Opera.
 Do browser testing across all the popular internet
browsers to ensure maximum compatibility
CONTACT US
 Incorporate the above tips into your web design
and you’ll get a sound website. However, there’s a
lot more to it than that! If you want to boost your
sales and take your online business to greater
heights, visit
http://www.globalmediainsight.com/web-design-
development
 Global Media Insight is a full-fledged interactive
agency established in 2001 and has a team of
experts that specialize in creating corporate
websites, brand websites, personal websites, micro
sites, and blogs.
Thank you

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Tips for web design and development of a website

  • 1. TIPS FOR WEB DESIGN AND WEB DEVELOPMENT
  • 2.  Your website is like your personal online real estate. For a small business owner, it makes more economic sense to invest in a well designed website instead of a physical store  With the number of internet users growing rapidly each year, a website has a host of benefits that will help you boost your sales.  One of these benefits is the ability to cut across barriers of geography, time, and space and reach out to a potentially vast global target audience
  • 3.  However, creating a well developed website that will attract and engage users isn’t that simple.  Here are some pointers to keep in mind while designing your website. They will keep users engaged and help them easily find what they are looking for
  • 4. 1. CREATE A CATCHY LOGO  Web designers will tell you that a unique logo for your website is a must - this is a necessary aspect of branding as well. A distinctive logo will help visitors clearly identify your website.  Place your logo on the upper-left corner of each page, and link it to the home page to allow users to navigate back and forth with ease
  • 5. 2. TREAT EVERY PAGE AS A LANDING PAGE  Clients tend to assume that user-wise, the homepage is the most important – they consequently stuff all the critical information on the homepage.  But studies on deep user behavior show that the pages users actually engage with might be different. So it makes sense to spread out the important information and display key details on all pages of the website
  • 6. 3. IMPLEMENT A RESPONSIVE WEB DESIGN  Most Internet users access the web from multiple devices, which means that your website must display clearly on various device sizes and resolutions.  Implementing a responsive web design makes this possible and eliminates the need for a separate mobile site
  • 7. 4. AVOID FLASH  For more than a decade, Adobe Flash was the dominant player of audio and video content. But the technology is increasingly falling out of favor thanks to HTML5.  This is because unlike Flash, HTML5 loads faster, is light on the batteries, runs on every type of mobile device, and is beneficial for SEO
  • 8. 5. GIVE IMPORTANCE TO CLICKABLE BUTTONS  Button design is underrated but important.  When you’re trying to convert a curious user into a customer, a well-designed, strategically placed button with an explicit CTA can make the difference
  • 9. 6. USING APPROPRIATE COLORS  In order to have visual consistency throughout the site, you must use colors that complement your logo and products.  But it’s okay to use a few dashes of bright color to highlight a Call to Action button, or show up some critical information
  • 10. 7. ENSURE MULTIPLE BROWSER COMPATIBILITY  Users all around the world use a number of browsers to surf the internet. Just because your website works fine on Chrome doesn’t mean that it will work as well on Opera.  Do browser testing across all the popular internet browsers to ensure maximum compatibility
  • 11. CONTACT US  Incorporate the above tips into your web design and you’ll get a sound website. However, there’s a lot more to it than that! If you want to boost your sales and take your online business to greater heights, visit http://www.globalmediainsight.com/web-design- development  Global Media Insight is a full-fledged interactive agency established in 2001 and has a team of experts that specialize in creating corporate websites, brand websites, personal websites, micro sites, and blogs.