GHAR KI BAAT AMIRA organized point of sale promotions of its AMIRA namkeen range at its corporate office and plant in Gurgaon during a weekend in February 2012. The promotions generated high sales volumes as employees purchased in bulk due to the incredible response to all four namkeen variants being offered at special prices. Members of the AMIRA family took advantage of the promotions to purchase the entire namkeen product range.