5. We will walk through the tools
and strategies we need to
survive the current downturn
and to improve our competitive
position
Amir Saif
amirsaiftaz@gmail.com
6. How to save cash?
Amir Saif
amirsaiftaz@gmail.com
7. What is latest Survival
strategy?
Amir Saif
amirsaiftaz@gmail.com
11. Why cash is everything?
Amir Saif
amirsaiftaz@gmail.com
12. Until recently, most senior executives
regarded managing cash flow and
liquidity as tactical functions, a
mundane set of activities left to
administrative managers.
Amir Saif
amirsaiftaz@gmail.com
14. As the global financial crisis has
choked off credit, cash
management has become
strategic.
Amir Saif
amirsaiftaz@gmail.com
15. Companies with weak operating
cash flows are finding it more
difficult to secure outside funding,
just when flows are harder than
ever to generate.
Amir Saif
amirsaiftaz@gmail.com
16. The resulting cash pinch can
threaten the largest global
players.
Amir Saif
amirsaiftaz@gmail.com
17. A critical first step in such cash-flow
discipline is adopting a 13-week tool
that shows what's flowing into and
out of each business segment on a
weekly and monthly basis.
Amir Saif
amirsaiftaz@gmail.com
18. The idea is to capture real-time
information on flows and
compare them with budgeted
amounts.
Amir Saif
amirsaiftaz@gmail.com
19. Persistent variances signal fast-
emerging problems in product lines,
customer channels and vendor
relations problems that can be
addressed before it is too late.
Amir Saif
amirsaiftaz@gmail.com
20. Cash flow Plan
• 13 Week cash flow • It also provides a
tool builds a short foundation for long-
term view of how term downside
cash flows through scenarios that
the business trigger action
Amir Saif
amirsaiftaz@gmail.com
21. Cash flow Plan
It also provides a foundation for long
13 Week cash flow tool builds a short
Term downside scenarios that trigger
Term view of how cash flows through
action
the business
• Reveals how much cash is
• Give cash position on a weekly
necessary to preserve and protect
basis
the business under different
• Tracks cash inflows and outflows
conditions
directly through bottom-up
• Identifies choke points and
construction
opportunities to improve processes
• Provides the ability to report actual
• Highlights differences in efficiency
vs budget variances each week
between product lines, customer
• Permits situation specific
channels and vendor relationships
forecasting, including store, selling
• Provides a powerful understanding
lines of business and reducing
of which rivals are vulnerable, which
headcount.
customers are strongest and which
vendors might not survive.
Amir Saif
amirsaiftaz@gmail.com
22. This plan can show how much
cash need to protect the
business under different
conditions.
Amir Saif
amirsaiftaz@gmail.com
23. Many senior executives have
also begun to model downside
scenarios informed by cash flow
and liquidity measures.
Amir Saif
amirsaiftaz@gmail.com
24. The value of this approach builds
with time.
Amir Saif
amirsaiftaz@gmail.com
25. From marketing standpoint, the
desk was a big win. But from a
cash flow perspective, it was a
nightmare.
Amir Saif
amirsaiftaz@gmail.com
26. Thank you for viewing my slide
Amir Saif
amirsaiftaz@gmail.com
