1. ORGANISATIONAL CREATIVITY
AND INNOVATIONS
MEMBERS:
Karthikeyan
Lakshmi Mrudula
Marie Amirtharaj

2. CONTENTS
• CREATIVITY
• DEFINITION
• LEVELS
• IMPORTANCE
• INNOVATION
• DEFINITION
• INNOVATIVE PROCESS
• ORGANISATIONAL CREATIVITY
AND INNOVATION

3. ORGANISATIONAL
CREATIVITY

4. CREATIVITY DEFINITION
Creativity can be defined as the generation of
new ideas.
Creativity often leads to new challenges, and
hence to personal and organizational growth.

5. LEVELS OF ORGANISATION
CREATIVITY

7. IMPORTANCE OF CREATIVITY
Competitive
edge
Reduce
internal
costs
Motivates
people

8. ORGANISATIONAL
INNOVATION

9. Definition:
Innovation can be defined as the successful
implementation of creative ideas in an organization.
Innovation involves newness and usefulness, it
includes creativity.

10. INNOVATIVE PROCESS
IDEA
GENERATION
• DEVELOP IDEAS
SCREENING
• CHECKS
COMPATIBILIT
Y WITH
COMPANY
OBJECTIVES
FEASIBILITY
• CHECK
COMMERCIAL
AND
TECHNICAL
FESIABLITY
IMPLEMENTING
• INNOVATION
COMES AS
OUTPUT

12. PROCESS
In a system characterized by high
levels of creativity there are
several creativity processes, inside
which innovation might flourish.
Then innovation is the outcome,
the result, while organizational
creativity is the condition and we
can say that a high level of
creativity necessarily generates
novelty

13. THANK YOU