Presentation about my blog Ontario Tourism

1. Humber Internet Marketing Recommendation
Amit Aggarwal
http://ontariotourism.blogspot.ca
Tuesday 24th , 2012
MKGT 404-1M

2. Perspective
Why Internet Marketing So Important ?

3. Internet Marketing is an economic, high reach, effectively, &
measureable alternate to expensive broadcast marketing and
cumbersome and inefficient print marketing.
It includes :
• Search engine optimization
• Viral marketing
• Email marketing
• Social Media marketing
• Mobile Applications
• Online games
• Banners
• Micro-Sites
• Pay-Per-Click
• Websites/portal/ecommerce
• Adwords

5. Social Media

6. Mobile Apps

7. Games

8. • Blog
• Persona
• Blog post titles
• Social Media
• Performance summary

9. Blog – Ontario Tourism
This blog Reflect my interests because
travelling to different new places is my passion
& through this blog , I get a opportunity to
know more beautiful tourist places in Ontario.

11. Persona/Target Market
• Age – 16 to 26 (teens & adult)
- 45 + ( empty nester)
• Gender – Male & Female
• Education – High school, Graduated
• Location – Canada
• Income – Above $40,000
• Interest – Travelling, shopping ,adventure

12. Blog Posts
1. CN tower
2. Niagara Fall
3. Casa Loma
4. Toronto Zoo
5. Canada Wonderland
6. African lion safari
7. Ontario science centre
8. 1000 Islands Canada
9. Black creek pioneer village
10. Collingwood & Wasaga beaches
11. Royal Ontario museum

13. Facebook

14. Twitter

15. Youtube

16. Pinterest

17. Performance Summary
Twitter Counter
 89 followers
 225 following
 446 tweets
 Major traffic driven social media
 Overall twitter mertics result match is good.

18. Facebook Insights
 Total 61 likes
 Mostly fans like come from target market (Canada).
 28% female & 69% male fans like my facebook page
 2nd highest traffic driven social media
 Overall facebook result is also good.

19. Google Analytics
 Total 55 visitor out of which 32 unique
 Mostly traffic come from Canada
 Traffic source are blogger, direct, facebook, yahoo, bing, &
google.
 3rd most traffic driven social media
 Overall blog traffic is good.

20. Blog Grader
Overall average blog grade is 65 out of 100

21. Youtube & Pinterest
 Total 7 subscriber join youtube channel & no video
view.
 Total 18 followers & 34 following on pinterest.
 Overall youtube & pinterest perform under below
the expectation & needs more improvement.

24. Key learning:
 How to drive more traffic on blog
 How to make posts more attracting
Indicated action:
 Post URL of blog on facebook, twiiter , & other
online communities.
 See weekly review of blog grader & make some
changes in blog post according to Hubspot grader
suggestion.

25. Key learning:
 How to make ads on facebook
 How to invite fans on facebook page
Indicated action:
 Post more & more on facebook wall, like other
facebook pages related to your topic to invite traffic
on facebook page.
 Link facebook update with twitter.

26. Key learning:
 Twitter is very simple to use.
 How to increase fan following on twitter
Indicated action:
 Tweet more & more everyday related to topic on
twitter.
 Follow tweet back account

27. Key learning:
 How to use pinterest and pins the favourite pics.
 How to create youtube channel
 Little bit difficult to bring on youtube & pinterest
as compare to other social media.
Indicated action:
 Create topic board on pinterest & pins more &
more images related to topic.
 Add more & more videos on youtube channel &
subscribe other youtube channel.

29. Blog
Add more images to blog post
Add labels to each post
Write interesting blog post
Each post at least 250 words
Use poll to make blog interactive

30. PPC
PAY-PER-CLICK
Choose suggested keywords related to blog
Create PPC campaign
Avg cost per click is $0.20

31. SEO
Search engine optimization
Add label to all posts.
Choose keywords carefully
Linking URL to social networking sites

32. Display ad
 Set effective bid & budget
 Make display ad more attracting using different template
 Ten to sites are yahoo, facebook, youtube, gmail,
BBC news, CBC news, hotmail, google, Washington post,
New york times.

33. Email Marketing
• Sent email monthly to each subscriber

34. PR
Press Release
Post press release every month on any current
topic

35. Social Media
Facebook
Twitter
Youtube
 Social media powerful tool of internet
marketing to interact with consumers.
Upload new videos on youtube channel
weekly

36. Affiliate Marketing
No need to apply on business right now due to
budget problem.
It costly to use affiliate marketing.

37. Mobile Marketing
Add each social media tab in apps.
 Select carefully apps Icon image

38. Rationale
• It is necessary to follow the recommendation
to enhance the functionality of each internet
marketing tools.
• Recommendation is based on the personal
practical experience gain in internet marketing
course.