Bollywood stars have increasingly adopted social media platforms like Facebook and Twitter to connect with fans and promote their work. They use social media to promote upcoming films, manage their public image, and stay aware of global issues. Social media allows them to advertise to their many followers and receive feedback. It has helped bollywood profits by increasing awareness of films. The relationship between fans and stars has strengthened as social media has made it easier for viewers to engage with and follow prominent actors.

1. Bollywood and Social Media
This is one of the hit pairs for the past few years. Social
media and Bollywood walk hand in hand with the each other
as both compliment each other largely. Off late most of the
bollywood stars have created their social media entities on
websites like Facebook and twitter to stay updated and
keep in touch with their fans and other influential people. It
acts as a two way process, fans get constant updates on
their beloved stars and in return these stars can derive
feedbacks and other valuable insights from the social media.

2. Many of the leaders of the bollywood film fraternity are
today a part of the social media domain and maintain their
accounts on their own rather than PR and marketing
professionals handling them. Actors like Amitabh Bachchan,
Shah Rukh Khan, Priyanka Chopra and Kareena Kapoor
connect with the people immensely through these social
networking websites.
1. Film promotions- Using social media to its full potential,
bollywood stars have exploited this platform to its
maximum. The most important usage of social media for
bollywood stars is blatant promotion of their upcoming
movies and TV shows. It is common that people follow these
stars easily whether on twitter or facebook. Taking
advantage of this fact many stars like Hrithik Roshan,
Deepika Padukone, Ajay Devgan, Emraan Hashmi use the
domain to advertise their films. All of them have twitter
accounts which are most active prior to the release of their
next film. As such it is evident that stars are making the
most out of this medium and are gaining huge profits as
well.

3. 2. Image and Reputation Management- Social Media can be
considered as a valuable platform to manage and alter (if
required) the image and reputation of an individual. Many
bollywood stars like Poonam Pandey, Sunny Leone have
used this platform to promote their image in the society and
to build a reputation such that they are liked by all the
viewers of the Indian film.

4. 3. Connecting with the world- Actors like Amitabh
Bachchan, Sonam Kapoor, Farhan Akhtar, Priyanka Chopra,
Anurag Kashyap have made ample use of this medium. Of
course it goes without saying that they have also promoted
their movies and have also tried to create a definite image of
themselves, these actors are also concerned with what is
going on in the world. If you visit the twitter and facebook
profiles of the above mentioned stars you will realise how
different their accounts are from the others. There are
regular tweets and posts of these stars that pertain to the
world in general as well.
4. Monitoring- With the recent advent of technology, social
media monitoring has taken a serious raise and more people
are using this particular feature. The bollywood stars are
also not far behind. The film personnels are using the
concept to evaluate the feedback and response people and

5. viewers have about them in general and about their latest
movies. Since social media monitoring gives a vivid detail of
all, by way of graphs and text one can derive actual insights
and assess the requirement of audience on a whole. By
effective monitoring practises all the social media
campaigns done for image management and promotion of
films, their reach can be calculated.
From the time bollywood and social media have come
together there has been a rapid increase in the profits
garnered and more people are aware about films even of
they are not big banner and big budget movies. The world
has come closer with the help of social media, so has the
relation between a fan and a star improved. Viewers can
now easily connect with them and follow them to know
more and more.
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