Do you have customersDo you have addressable customersDiscussion between offline/online
Guys is having more fun then everyone else
Guys is having more fun then everyone else
Overarching objectives are branding and performance…. Broken down leads to these
Conversions = Goals by Clicks (clicks translate to visitors)….You want to buy an ad on a website what are your options
CPM was the norm… now CPC… only recently starting CPA
Consideration – Music store want to see iTunesPlacement – next to negative stuff about your brandCompetition – expensive, people could be obfuscating, your competitiors could be targeting your brand directlyObscured – sometimes gets lost