Learn more about email marketing essentials, to help you succeed in marketing your business online.

1. Email Marketing
Made Easy
Start and Grow Your List, Impress Your Subscribers and
Sell More Products and Services

2. Email Is NOT Dead
• TRUTH: Email marketing is well
and truly ALIVE!
• Email is the most universal form
of communication among
businesses.
• An email address is needed to
sign-up for any online activity
including social media.
• People consider 42% of their
email essential or critical.
http://eternalspiralbooks.com/email
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3. Email Is NOT Dead
• According to a study done by ExactTarget, 77% of consumers prefer
to receive permission-based marketing communications through
email.
• Email conversions outperform search conversions by 84% and social
media conversions by a staggering 633%!
• 91% of consumers reported checking their email at least once a day.
Email is well and truly alive!
• For every $1 spent, $44.25 is the average return on email marketing
investment.
• 7 out of 10 consumers say they've used a coupon or discount
received in a marketing email.
http://eternalspiralbooks.com/email
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4. Email Is NOT Dead
• According to the Harvard Business School's recent study of 650
companies, the digital marketing/internet marketing industry is
worth $62 Billion.
• You can use email for any niche, AND you can also teach what you
learn to others to tap into the Internet marketing industry as well.
• Other $62 Billion industries in 2015 include online health
information and supplements, and the pet ownership and care
niches.
http://eternalspiralbooks.com/email
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5. Benefits of Growing Your Mailing List
• One of the best ways to build an
audience that is engaged with your
brand.
• When you send a message to your
list you can get hundreds of
replies
• You own your list.
• Email can be used to drive your
audience to Twitter, Facebook and
other social media.
• Not everyone is on Facebook or
Twitter, but almost everyone has
an email address.
http://eternalspiralbooks.com/email
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6. How to Grow Your Mailing List Made
Easy
• Host a webinar to collect names and
addresses at registration.
• Create a free offer that gets visitors
to opt in to your list.
• Hold an online contest for a free
giveaway.
• Include clear permission and privacy
policy on your opt-forms.
• Compelling email content keeps
people subscribed and makes them
want to share content.
http://eternalspiralbooks.com/email
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7. How to Get Started and What Comes
Next
Three of the most popular email
service providers :
• Aweber Communications is one of the
most popular autoresponder systems
available.
• Constant Contact autoresponder
service provider is focused towards
businesses.
• GetResponse offers high-quality email
marketing solutions and capabilities.
• If you are just getting started,
Aweber is easy to use, with great
support.
http://eternalspiralbooks.com/email
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8. Different Parts to an Email: The
Subject Line
Your subject line is like a
headline in a newspaper. It
directly influences whether or
not your email will be opened
and read. Your subject line
should be:
• Descriptive and interesting.
• One that get them curious.
• Personalized.
• Professional-looking-no typos!
• Brief. Keep it short and clear.
http://eternalspiralbooks.com/email
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9. The Opening Paragraph
The opening paragraph, or opener,
in each email can also make or
break you in terms of whether they
will continue to read or click away.
• Your opener is what sets the tone
for the main part of the email.
• You want make it personal but
professional.
• Use the person’s name if you
know it using the personalize
setting in your email marketing
platform.http://eternalspiralbooks.com/email
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10. The Body of the Email
The email can be as long as you wish, but
shorter can be better. For example, if use
the newspaper model again, readership
goes down from 100% at the headline, to
70% in the 1st paragraph, 50% in the
second, 30% for the 3rd, and 10% for the
fourth.
Assuming your email even gets delivered,
and not deleted, remember, they can
delete or click out any time they wish.
But, they can also forward the email to
others, and that is where the email
marketing magic starts to happen.http://eternalspiralbooks.com/email
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11. Pay Attention to Your Call/s-To-Action
• Every email should have at least
one, up to three, calls to action.
• Tell them what you want them to
do right now.
• Include a clickable link that goes
to the sales letter page.
• Keep your wording copy concise
and to the point. Buy Now, Click
to read more
• Include call-to-action in the body,
preferably in two or three spots as
well as in the P.S.
http://eternalspiralbooks.com/email
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12. The P.S. Can Be Very Powerful
This is a sentence or two after the main
body and your signature. You would be
amazed at how much attention it gets.
This is another ideal area you can include
your call-to-action.
• Use your P.S. to create a sense of urgency,
so they do not miss out.
• The P.S. is a last effort to get personal.
• Use the P.S. to introduce a bonus.
• The P.S. is also great place to encourage
them to share the email with anyone they
know who might be helped by it.
• You can have a P.P.S., and so on.
http://eternalspiralbooks.com/email
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13. The Main Difference Between HTML
and Text Emails
HTML Emails
• Allow graphics and clickable links in the text:
Example: Click here would be linked
• Tend to have better open rates
• Offer atronger branding opportunity
Text Emails
• Looks more personal
• Gives a “me to you” feel
• Are more secure
• Do not trigger spam filters due to images
• Create an automatic blue hyperlink for any link
you add, so no need to worry about fancy HTML
http://eternalspiralbooks.com/email
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14. Types of Content Subscribers Love
Niche-related:
• Tip sheets
• FAQs
• How-to videos
• Blog summaries or highlights
• Top product picks
• Case studies
• Lists, such as Top 5 or Top 10
• Stories
• Contestshttp://eternalspiralbooks.com/email
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15. Easy Ways to Build Relationships as
You Create Content
• Current Events
• Share your Tips
• Take a Poll
• Ask Questions
• Educate Them
• Showcase a Guest Blogger
• Share Links to Your Rolodex of Great
Resources
• Interview (another) Expert in your Niche
Someone
• Share Lessons Learned
Keep it human! http://eternalspiralbooks.com/email
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16. How to Craft Emails that Sell
• Be authentic
• Speak directly to your subscribers as
individuals
• Under-promise, over-deliver-wow them with
the value you offer
• Show them, don’t tell them
• Think benefits, not just features, when
crafing your sales letters
• Write in a natural way-not too ‘salesy’
• Create a story or movie with your words
• Show off your personality-but don’t be
offensive
http://eternalspiralbooks.com/email
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17. What Happens Next?
You need to grow and nurture your list by
spending time creating content your
subscribers want to read.
• Build a relationship with them.
• Show your personality and your human
side.
• Show that you care
• Learn the different types of content
and find out what your readers love to
see. Then create more of it.
http://eternalspiralbooks.com/email
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18. Need more info?
Visit http://eternalspiralbooks.com/email for more information. 18
Credits: With thanks to Joan Mullally, Thomas Michaels, and
Evelyn Trimborn for the content of this deck.
With thanks to Joan Mullally for designing this deck.
Content copyright the authors 2015.