1. READING DATA CARD
REFERENCE (APA STYLE)
Sepulveda, Y. (2009, 03 11). Historia. Retrieved 08 10, 2014, from pLaNeAcIÒn dEl mErCaDo:
http://planeaciondelmercadoyerlis.blogspot.com/2009/03/empresa-totto.html
TOPIC (Main idea)
Detailed description of the business, market, product and process TOTTO business growth in
Colombia and Latin America.
SUMMARY (In your own words)
The market in the TOTTO which develops is that of handbags, backpacks and shoes and
accessories, these products include all kinds of TOTTO context, such as student, labor and casual,
among others.
The company that has been built over 19 years has always proved a great investment for people
who want to establish new stores through franchising and generating growth to its creator who
has always been known for its innovation and creating new services in their products.
COMMENTS
Unquestionably TOTTO is a very good example of what is known as an idea well -structured
business idea put into practice.
The key is to analyze the approach and strategy adopted by the owners of the company in the
sense of what they want the business and how they should do and when they have to address.
DIRECT QUOTATIONS (Include page)
http://planeaciondelmercadoyerlis.blogspot.com/2009/03/empresa-totto.html
2. READING DATA CARD
REFERENCE (APA STYLE)
Empresa mía. (n.d.). ¿Cómo llegó Totto a ser una franquicia colombiana exitosa? Retrieved 08 12,
2014, from Empresa mía: http://www.empresamia.com/tecnologia/item/46-como-llego-totto-
a-ser-una-franquicia-colombiana-exitosa
TOPIC (Main idea)
The strategy used by TOTTO to break into the international market and to carry out the plan
export company.
SUMMARY (In your own words)
From 2000 onwards, offering TOTTO starts operating the franchise system to continue its
geographic growth. In 2004 changes the image of their stores and launches line of watches.
Similarly, continues to renew its concept always focusing on a specific strategy.
COMMENTS
The figure of the franchise is used by TOTTO to reach Latin American countries, this strategy
certainly accompanied by clarity on concepts such as quality and service excellence ensure
continued success in the task of expansion in Europe.
DIRECT QUOTATIONS (Include page)
http://www.empresamia.com/tecnologia/item/46-como-llego-totto-a-ser-una-franquicia-colombiana-
exitosa