This document outlines communication strategies to promote 1 euro museums to young people. It discusses using websites, social media, posters, booklets and media coverage to inform target audiences aged 12 to 26. It also describes holding events like a museum cycling tour, party at a museum, and content activities partnering with youth groups, to engage young people and boost interest in visiting the museums.

3. Communication

5. targetgroup KIDS – 12 / YOUNG 12 – 16 / YOUNG 16 – 26

6. website

7. News plugin: 1 euro information on partner websites

8. Museum reports by young people

9. Online networks

10. Posters

11. Booklet

12. Booklet for children in collaboration with (H)ART, art magazine in april they have a special children’s edition of the magazine

13. 1 euro covered by the Flemish media VRT Nieuws - Brussel Nieuws - De Morgen - Het Laatste Nieuws - Het Nieuwsblad (Oostkust/Brugge) – Knack - Belang Van Limburg - De Tijd - Het Laatste Nieuws Limburg - Het Laatste Nieuws Oostkust - Het Nieuwsblad Oostende/Westhoek – GVA - De Redactie – Jeugdwerknet - Radio 1 – StuBru - Radio 2 (3 regionale zenders) - ….

14. 1 euro on the road

15. Bringing the museum to the people We travel around the country with our 1 euro caravan. We bump into youngsters on their first studentparty, at their favorite music festival, … We inform and motivate them to visit the 1 euro museums .

16. Ghent Festivities summer 2008 a Popular Cultural Festival

17. Making a museum on the Festival 10 young artists go to Pukkelpop, an international recognized music festival. Together with the visitors they turned the festival into a museum. Also our promoteam was present!

18. Cultuurmarkt Vlaanderen launch of a fresh and new cultural season in Flanders

20. Action!

21. Media Stunts!

23. Party at the Museum The cycling tour ended at the Royal Museum of Fine Arts in Antwerp, where about 1000 youngsters celebrated the launch of the “1 euro museums”

24. Let’s swim! About 150 youngsters take an ice cold dive at the Sportimonium, museum of sports. Since the first of January the Sportimonium and two other useum, FotoMuseum & Huis van Alijn, join the “1 euro museums”!

25. Content orientated activities

26. 1 euro museum & youth movements On the “Dag van de Jeugdbeweging”. Promo at breakfast + lounge at Bozar, S.M.A.K.&KMSKA ‘

27. Stories at the Museum Youth authors and illustrators tell their stories at their favorite museum. Feat. Gerda Dendooven (6+), Marita de Sterck (14+), Joke Van Leeuwen (8+), Klaas Verplancke (16+)

28. Museum in the Picture! 3 museums pictured by youngsters (Middelheimmuseum, Kunstmuseum aan Zee & MIAT) in collaboration with: Maks!, Centrum voor Beeldexpressie & Pentax