1. AUDIENCE RESEARCH-
By
QUALITATIVE Amy Bruce
QUESTIONNAIRE

2. The group students I gave my quantitative
questionnaire to I also gave them my
qualitative questionnaire. The questions I
asked my target audience had more an
emphasise on my roles and responsibilities
throughout the production of the video.

3. IF YOU COULD MAKE ANY CHANGES TO THE
MUSIC VIDEO WHAT WOULD THEY BE?
Here are some of the responses I received from my
target audience.
“A definite change between the past and present times to make
it more clear.”
“Make the change from past to present more noticeable.”
“There are none”
“I can’t think of any that would improve the video, I think it’s
effective the way it is”

4. WHAT WAS YOUR OPINION ON THE
COSTUMES?
Here are the responses I received.
“A good use of props was used”
“The vampire costume worked really well, that was my favourite!”
“Brilliant”
“I liked them all, however I do feel there could be some
improvements to the villagers costumes if I’m being picky.”
“I par ticularly liked the vampires costume as when she walked it
just seemed to flow with her and went with the tone of the song.”

5. WHAT WAS YOUR OPINION ON THE
LOCATIONS?
These were some of the responses I gathered.
“Good, nice locations”
“Mint”
“Brilliant – unusual range”
“ Ver y effective”
“I think there was a good range of locations”

6. WHAT DID YOU THINK OF THE WAY THE
VIDEO WAS EDITED?
Here are the responses.
“Good effects and scene changes. Good use of a range of
camera angles to add mood.”
“ Ver y Good”
“Fantastic clear and intriguing”
“Great!”
“The editing helped to show the narrative”
“Creative!”

7. WHAT WAS YOUR FAVOURITE SEQUENCE
IN THE VIDEO?
Responses.
“I loved the opening! The under water shots were brilliant I just
wish there had of been more.”
“The par t where the vampire rises from the water, it was just
unusual and gripped your attention straight away.”
“My favourite par t was when the vampire was walking around
that big old fashioned building, it was just so spectacular, you
wouldn’t expect to see a building like that in a students work.”
“I liked the end when you realized the vampire had gotten away
from the villagers and was now living in the present day.”

8. WHAT WAS YOUR FAVOURITE LOCATION
AND WHY?
These are the responses I received.
“I really liked the grand building during the middle of the video
because it helped express the narrative that the vampire was
living in the past.”
“I liked the Millennium Bridge at the end of the video because I
thought it just looked good shown through the shots used.”
“I liked the old building as it just fitted in with the narrative of
the video really well and plus it looked fantastic!”

9. CHANGES I WILL MAKE TAKING MY
AUDIENCE FEEDBACK INTO ACCOUNT
In reflection to the multiple questionnaires and responses given
it is highly noticeable that I need to make a significant change
to the video to highlight the change from past to present.
Therefore, following the editing process I will change the
lighting of the past shots to highlight this change making it
more clear to the audience that she is now within the 21 st
century.