2. The font used on this poster is serif font which makes it conventional for
the romance genre because it is more feminine which suits the genre.
Also the key theme of romance is portrayed through the font style
because serif font conveys romance through the femininity. The size of
the name of the film is large to stand out and is placed over the main
image to create focus to the centre of the poster. The names of actors
and other information is smaller compared to the title because it doesn’t
need as much focus and attention as the name of the film because it
isn’t as important.
By using a close up of the main characters, it allows the focus of the
poster to be on the image. This shot type is conventional because it
shows the two characters being romantic and portrays their relationship
to be intimate and romantic which is conventional for this genre. Also
the image shows the location in the background which has high key
lighting to connote a positive and loving relationship. Also the location
seems to be the countryside where they are alone to signify their
isolation which also shows their strong love for each other.
This poster has quite warm colours which is signifying their comfort and
passion for each other. This is conventional because these colours create
an emotion which suits the romance genre because it is conveying love
and positivity. The use of black also signifies mystery and hate which is
also conventional to an extent because it is typical that there is a conflict
between the couple in the romance film.

3. The main image is in the centre of the page using the rule of thirds to
draw attention to the main characters. Also the name of the film is not
directly in the centre because the image is drawing more attention,
putting the title to the left is also drawing attention and making the
layout more formal and structured which is conventional because the
romance genre is usually more serious rather than informal. Also the
information at the top is in that position because it isn’t as important
and the audience wouldn’t look at it first because it isn’t as focused on
as other parts of the poster.
The language is quite formal which is conventional because this genre
seems to be more structured and formal. By referring to other romance
films allows the audience to relate to the other films and shows that
this fits into the romance genre. By calling the film ‘The Lucky One’
connotes positivity by the using positive words such as ‘lucky’. This is
conventional because the genre shows happy and loving relationships.
This film poster is conventional for the romance genre mainly because of
the image where the two characters are showing their love for each
other. This is conventional because the couples in romance films are
always intimate and romantic for each other. The fact that the colour
black is used on this poster shows the mystery, this is conventional
because the films usually have some kind of conflict between the
characters.