Associations on the Go Tips for Mobile Strategy

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Amy Hissrich

Originally titled 'Associations on the Go' when delivered at the 2010 Great Ideas Conference.

Tecnología Empresariales

Associations on the Go Tuesday, March 9, 2010 10:00 a.m.-11:15 a.m. Peter Hutchins, VP Knowledge Initiatives Amy Hissrich, Director, Web Strategies Connecting Great Ideas and Great People www.asaecenter.org

Overview ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile: A Concept Change

Defining the Landscape: Device Adoption ,[object Object],[object Object],Source: iSuppli 2008 and Washington Post

[object Object],[object Object],[object Object],[object Object],[object Object],The Mobile Web Source: International Telecommunications Union, Oct 2009

[object Object],[object Object],[object Object],[object Object],[object Object],Building a Mobile Site—10 Tips

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building a Mobile Site—10 Tips

[object Object],[object Object],[object Object],[object Object],Mobile Web Tools

Examples: ABA Journal Advertising area Link to full site Limited Nav ABA : American Bar Association

Examples: ABA Marketplace dot mobi top level domain TXT integration ABA : American Bus Association

Examples: Conference Hubs Social Media integration and community

[object Object],[object Object],[object Object],[object Object],Mobile Applications

Mobile Apps Factors for Consideration ,[object Object],[object Object],[object Object],[object Object]

Examples: AHA CPR Application ,[object Object],Video Integration

Examples: CES Expo App Charged for the app

Off the Shelf Mobile App Builders Stand alone products no coding required Development frameworks require HTML, Ruby but not Objective C! $20/$500 plus possible monthly fees; these are not endorsed by ASAE & The Center Sweb Apps: Has a non profit button set Build and App: Multi-device w/ calendar, etc Kanchoo: Focuses on news/content App Maker: RSS feeds and social media Rhomobile PhoneGap

SMS/Text Messaging ,[object Object],[object Object],[object Object],[object Object],Source: www.punchkickinteractive.com 2008

SMS Subscribers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://techcrunchies.com

SMS/Text Messaging-Mobile Giving ,[object Object],[object Object],[object Object],[object Object]

Text Message Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Text Message Examples ,[object Object],[object Object],[object Object],[object Object],Source: Mobile Marketer

Location Based Services ,[object Object],[object Object],[object Object],[object Object]

Location Based Services? ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Will You Measure Success?

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

eReaders Source: Wattpad Global Ebook Metrics Report http://www.wattpad.com

eReader Satisfaction ,[object Object],[object Object],Source: e-Reader Owners: Attitudes and Usage The NPD Group

Getting on Kindle ,[object Object],[object Object]

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Associations on the Go Tips for Mobile Strategy

1. Associations on the Go Tuesday, March 9, 2010 10:00 a.m.-11:15 a.m. Peter Hutchins, VP Knowledge Initiatives Amy Hissrich, Director, Web Strategies Connecting Great Ideas and Great People www.asaecenter.org

6. Smart Phones: Which Ones Matter?

8. Access

9. Context in Detail

10.

11.

12. Mobile Screen Resolutions

13.

14. Ready.Mobi

15.

16. Examples: ABA Journal Advertising area Link to full site Limited Nav ABA : American Bar Association

17. Examples: ABA Marketplace dot mobi top level domain TXT integration ABA : American Bus Association

18. Examples: Conference Hubs Social Media integration and community

19.

20. Smart Phones: Which Ones Matter?

21. Popular Apps

22. Popular Apps

23. What are people buying?

24.

25.

26.

27. Examples: My C.A.R. Members Only

28. Examples: CES Expo App Charged for the app

29. Off the Shelf Mobile App Builders Stand alone products no coding required Development frameworks require HTML, Ruby but not Objective C! $20/$500 plus possible monthly fees; these are not endorsed by ASAE & The Center Sweb Apps: Has a non profit button set Build and App: Multi-device w/ calendar, etc Kanchoo: Focuses on news/content App Maker: RSS feeds and social media Rhomobile PhoneGap

30.

31.

32.

33.

34.

35.

36.

37.

38.

39. eReaders

40. eReaders

41. eReaders Source: Wattpad Global Ebook Metrics Report http://www.wattpad.com

42.

43. Association Journals on Kindle

44.

45.

Notas del editor

Highlighting just top stories with link to full site—echoing back 10 tips Ad
The number of mobile phone subscribers has risen 70% from 159 million to 270 million in these six years http://techcrunchies.com/text-messaging-volumes-in-usa/

Associations on the Go Tips for Mobile Strategy

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