1. Penguin Book Cover
Amy-Jane Patrick

2. “Design a striking cover design that is well executed,
has an imaginative concept, an original interpretation of
the brief, a strong use of typography and clearly places
the book in it’s market”

3. “Design a striking cover design that is well executed,
has an imaginative concept, an original interpretation
of the brief, a strong use of typography and clearly
• 1 of 2 books
places the book in it’s market”
• “Visual Communication”
• A2 poster adaption
• Branding Guideline
• Penguin brief restrictions

4. What do the covers tell me?
•
•
•
•
Specific clothing shown
Dark, grey-tone colours
No faces are seen
Basic typography, lower-case
lettering for the book title.

5. What do the covers tell me?

6. What do the covers tell me?
•
•
•
•
Dressed in a specific clothing
style
Images of teen boys - their
stances, facial expressions
Graffitied, brick wall
Title - black on white, font
choice, surrounding.
British
American

7. Initial Brainstorm
Stereotypes
Drive In
“souped up”
Tobacco
Teens
Cars
Appearance
50’s/60’s
The Outsiders
Family
Rivalry
Law
Street corners
Broken families
Division
“switchblade”
Police
“skin fighting”
Arresting

8. 1960’s graphic design

9. Initial
Doodles

10. Significant Events in the Book
Escaping the fire, helping
the kids
Church fire
Johnny dying
the “rumble”
Ponyboy has his
head dunked in
water fountain
Significant Events
Jumping off
a train
Johnny kills Bob
(a soc)
Ponyboy pulling a
knife out at school
Johnny & Ponyboy
on the run
Ponyboy dyes
his hair

11. A rivalry/comparison theme
Greasers
Socs
East side
“Souped Up”
West side
Mustangs
Poor
Rich
Leather Jackets
Smart shirts
Looked down on
Respected
Streetwise
Less so
Carry knives
Wreck houses

12. A rivalry/comparison theme
Fence suggesting
‘division’
See the big city behind. What
a greaser can’t have/wants
Penning the two
against each other.
Who’s better than
who?
Different/clashing
territories?

13. A rivalry/comparison theme
From the book - “You can see it from the
East Side too”. The idea that the sun sets
on both sides of the city.
•
•
•
•
•
•
•
•
Cast a shadow over the divide
Silhouettes
The knife connotes:
Violence
Death
Murder
Hurt
A divide
It’s the cause of the
problem

14. Turning the knife into a logo
!
Blood instead of water
Suggests a
significance to the
fountain and a
relation to blood
A stamp, a scribble
Official
Childlike - suggests
age of characters?
Over something?

16. An event that occurs is
‘newsworthy’
Gives a suggestion on the
location and era

17. Title of the book
scribbled over a
newspaper
An extract of a
newspaper that’s
been ripped out
Screwed up
newspaper article
in the concrete

18. Ripped edges:
disregard, broken
Simulated Graffiti: a
feeling of not
caring, rebellion,
disregard

19. Ripped newspaper article stamped with “logo” of The
Outsiders in a graffiti/destroyed style.

21. Vanessa Fung
1960’s America
inspired design

22. •
•
•
Current trend
Nostalgic feel
Mixed with grey
tones

23. Retro design style
•
•
•
•
Muted colours
Shapes and illustrations - vectors
Very strong font choices
Significant imagery

24. The Outsiders in Tulsa