2. 6/17/2013 2
Is picky about who to support
Is targeted by multiple organizations
Wants to be spoken to on own terms
Wants transparency, accountability and ROI
FUNDRAISING REQUIRES A COMPREHENSIVE APPROACH
THE 21ST CENTURY DONOR
3. 6/17/2013 3
FUNDRAISING REQUIRES A COMPREHENSIVE APPROACH
Can you keep their attention?
Can you tell a compelling story?
Can you get them to give?
Do you know where to start?
YOUR CHALLENGE
GETTING SHARE OF WALLET. GETTING SHARE OF MIND
YOU NEED
A COMPREHENSIVE SET OF TOOLS TO MANAGE
TODAY’S FUNDRAISING COMPLEXITY
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Answers your questions
THE RAISER’S EDGE(i)™
6/17/2013 4
A solution that facilitates the journey between
your organization and your supporters
THE FIRST COMPREHENSIVE FUNDRAISING SOLUTION
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THE FIRST STEP IS A CLEAN CONTACT DATABASE
DATA
ENRICHMENT
SERVICES
Ensuring every
contact is active
and reachable
Address Finder™
DeceasedRecordFinder™
Email Finder™
Phone Finder™
8. 6/17/2013 8
Fan
Alicia
VIP
Jill
Long-Shot
Dave
Acquaintance
THE GIVING SCORE | TELLS YOU WHERE & HOW TO START
Acquaintance
Dude
Fan
Alicia
VIP
Jill
Long-Shot
Dave
LIKELIHOODtogive
CAPACITY to give
Fan
Alicia
VIP
Jill
Long-Shot
Dave
Acquaintance
Dude
LIKELIHOODtogive
CAPACITY to give
Fan
Alicia
VIP
Jill
Long-Shot
Dave
Acquaintance
Dude
• Score based on
• Over 3 billion proprietary
donor transactions collected
over ten years
• Publicly available financial and
demographics data
• Correctly focus efforts on the
best potential donors
• Raise more money from those
who have the capacity to give
• Reduce cost per gift by
focusing less on those not
likely to give.
Acquire & Upgrade Cultivate & Steward
Minimize & Monitor Qualify & Inspire
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EFFICIENT METHODS FOR COMMUNICATIONS & EDUCATION
Reach them
on their
terms
Email
Direct Mail
Phone
Web
Face to face
Social Media
JILLALICIADAVEDUDE
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STAY CONNECTED WITH YOUR SUPPORTERS
Cut Down The Effort
Built-in “Thank You” emails can
be automatically setup and sent
with a click of a button.
21. 6/17/2013 21
CONNECTED WHEN YOUR ON THE GO!
Data portability and ease of update
Access constituent record information
View record details
Dashboards for quick access to gifts & actions
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THE RAISER’S EDGE(i)™ | RECAP
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Your solution to
1. Target and identify best prospects
2. Personalize communication for every audience
3. Better manage events and raise more money
4. Grow supporters through giving of time,
treasure and talent
5. Provide one holistic view of supporters
6. Increase efficiency saving time and money
7. Measure success
Notas del editor
Expressing software sw solution without being feature/function specific
So you have all this data and don’t know where to start. You’re probably wondering: How can I use data to drive better decision making? How can I ensure my database is clean and accurate? How can I identify and reach my best potential supporters?
Directional score to define their capacity and likelihood to giveStrategy for each:VIPsCultivate them with high-touch, personal communicationYour VIPs are the supporters who should receive your greatest attention AcquaintancesMinimize investment as the majority of these individuals do not have interest or capacity to make a giftMonitor if there is tie to the organization in some other way (i.e. young alumni) FansRetain their support through personalized appeals and keep them on your list for potential upgradesLongShotsInspirethem with mission driven stories about your organization’s impact on the community
Now that you’ve have clean data and have an idea of where to start thanks to The Giving Score™, you’re now wondering: How do I best communicate mission?How can I capture the hearts and minds of potential new supporters? How can I speak to my supporters on their terms?
And finally, The Raiser’s Edge(i) has eMarketing tools that let you manage online profiles, send emails and increase visits to your website.
Once you’ve educated supporters on your mission, you need them to help you achieve it. You’re wondering:How can I inspire support for my mission? How can I get my supporters to give more and give more often? How can I build better relationships with my supporters?
Then supportEventsVolunetterMembership programsAlumni program.Then how we sell it – how they engage….Everything except volunetter and events – add on module (i) event(i) Volunteer – fully on-line / off-line for managing multiple events
Then supportEventsVolunetterMembership programsAlumni program.Then how we sell it – how they engage….Everything except volunetter and events – add on module (i) event(i) Volunteer – fully on-line / off-line for managing multiple events
Then supportEventsVolunetterMembership programsAlumni program.Then how we sell it – how they engage….Everything except volunetter and events – add on module (i) event(i) Volunteer – fully on-line / off-line for managing multiple events
Once you’ve educated supporters on your mission, you need them to help you achieve it. You’re wondering:How can I inspire support for my mission? How can I get my supporters to give more and give more often? How can I build better relationships with my supporters?
Data portability:Optimized presentation of constituent information for smartphoneUp-to-date information for constituent profiles—no more printing static copiesAccess recent gift dataNo more lugging around binders or laptopsAdd constituents as Favorites for offline access Leverage native smartphone functions like click-to-call, mapping, email, textEase of update: Meets users where they are used to workingAdd/edit notes and call reports on the road—right into the constituent recordComplete your assigned actions and add new actionsAccess constituent record information: Easy to read contact informationEmail, call or text right from the constituent recordSee Profile, Giving, Notes, Actions, Relationships
FEP survey
And finally, you have to do all this while measuring and managing your efforts. You’re asking: How can I measure supporter activity and trends? How can I use my resources more efficiently? How can I show impact on my mission?
The Raiser’s Edge(i) uses easy to use dashboards to tell you which efforts are working and which ones aren’t.The Raiser’s Edge(i) also comes with a library of pre-built analytical reports, queries and filters to let you drill-down into the details.
