The advert for Florence and the Machine's tour uses the same image from their album cover to help fans recognize them and advertise both their album and upcoming performance. By keeping their familiar identity front and center, the advert highlights some hints of darkness beneath the lighthearted album art. The font choices also match what is used on the album cover and other promotional materials to further strengthen the band's identity. The placement of information is designed to catch viewers' attention and potentially draw in fans of the supporting act as well.

1. Advert Analysis
Florence and the Machine
The Florence and the Machine advert uses the same image of the album cover, therefore keeping
up with the bands identity. This advert was used for the tour which they had just hit success and so
by using the album cover as their advertising image it is a clever way of getting people to recognise
them and therefore by doing this, not only are they advertising their album but also their
performance.
Using the black background to this advert emphasises the light heartedness of the album cover
while showing some hints of the darkness so the band isn’t represented as completely innocent.
The font that has been used across the top of this advert also emphasises their identity as it is also
used on their album cover, the adverts and festival playlists. The rest of the font on the advert

2. is in block capitals, this could suggest how desperate they are to make the event on the advert
successful and also hints that maybe they are as innocent as the advert image suggests. The
advert shows the same discourse of most adverts with the information being a ‘hot shot’ meaning
that when the audience see it they will instantly remember it. Also the first piece of information
seen on the advert is the band name and who are supporting them in tour (The XX), this could
also help with the selling of tickets for Florence and the Machine as people that are interested in
the band ‘The XX’ may by intrigued to come along.