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OpenX presentation - IAB Annual Leadership Meeting 2012

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OpenX CEO Tim Cadogan presents at the IAB Annual Leadership meeting (February 27, 2012).

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When You Think of “OpenX”
When You Think of “OpenX”
Publishers Embrace Platform 2008 2009 2010 2011 … and more!
Top Challenges For Publishers ,[object Object],[object Object],[object Object],[object Object],Performance inadequate , especially trafficking and reporting Outdated, inflexible systems Support non-existent (the human kind)
First a Little History ,[object Object],[object Object],[object Object],[object Object]
First a Little History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Breaking News: OpenX Acquires LiftDNA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Mission: Grow Publisher Revenue Yield Optimizer All buyers compete in the ad server to max yields Ad Exchange RTB increases non-guaranteed CPMs with full controls Sell direct across all formats (Display, mobile, email, video) Ad Server
Our Mission: Grow Publisher Revenue Yield Optimizer Ad Exchange Ad Server Revenue Serving
The Problem with “Sequential Selling”
The Problem with “Sequential Selling” ,[object Object],[object Object],[object Object],[object Object]
Integrated Platform Improves Efficiencies
Integrated Platform Improves Efficiencies ,[object Object],[object Object],[object Object],[object Object]
Revenue Serving: Complete Optimization
Revenue Serving: Complete Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unique Opportunity for Buyers ,[object Object],[object Object],[object Object],[object Object]
Explosive Growth Continues
Introducing Our Panel Today: Dr. Steve Mandel, Chairman Brand Technologies Yi-Fang Yen, Vice President REALTOR.com®
 

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OpenX presentation - IAB Annual Leadership Meeting 2012

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